Tag: price waterfall

Why is Dynamic Pricing Important to Header Bidding? | MarTech Advisor

Why is Dynamic Pricing Important to Header Bidding? | MarTech Advisor

Header bidding reveals the true benefits of dynamic pricing and highlights that it is the critical feature that has driven its adoption. Without dynamic pricing, header bidding would not be needed, and it was the need to include programmatic buyers within DFP that initially drove header bidding. In addition, the combination of dynamic pricing and […]

Collaborative and Dynamic Pricing for Product Manufacturers | The Wiglaf Journal

Collaborative and Dynamic Pricing for Product Manufacturers | The Wiglaf Journal

Price Waterfall The price waterfall tracks pricing decisions and sources of price variance between the list price and the pocket price.  As such, it can be used to delineate not only the pricing decisions, but also the responsibilities of different agents that contribute to pricing. At a high level, we can classify price variances into […]

Pricing News Daily > 3/4/15

Pricing News Daily > 3/4/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by: Wiser Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive […]

Pricing News Daily > 11/10/14

Pricing News Daily > 11/10/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest […]

Pricing for Profitability – Understanding the Pocket Margin | Deloitte CFO – WSJ

Pricing for Profitability – Understanding the Pocket Margin | Deloitte CFO – WSJ

Identifying and Leveraging Pocket Information While the analytic tools exist to identify costs at a pocket level, the data is often widespread and incomplete, and frequently siloed. Sales executives typically worry about revenue and the commissions associated with it; supply-chain professionals care about containing fuel and other factors; manufacturing wants the lowest unit costs; marketing […]

Pricing for Profitability: Understanding the Pocket Margin | WSJ

Pricing for Profitability: Understanding the Pocket Margin | WSJ

But to fully assess pocket costs, finance should identify the components that add or subtract value from the business on a marginal basis. Those include factors that are not part of cost of goods sold (COGS), such as expedited shipping, fixed-asset or fixed-cost productivity, the cost of capital included in payment terms, and the various […]

Pricing News Daily > 9/19/14

Pricing News Daily > 9/19/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Strategic Pricing Associates SPA is the leading provider of pricing analytics to 100′s of complex companies of all types: manufacturing, distribution, equipment, […]

The Power of Pricing – How to Improve Your Pricing and Profits | Vistage

The Power of Pricing – How to Improve Your Pricing and Profits | Vistage

Your sales team defines price as what’s on the invoice.  Your CFO defines price as ‘what we take to the bank’.  Your customer says price is too high.  Your pricing manager says that price doesn’t match our standard terms. Your distributor says they can’t make any money on your line.  And it’s still Monday morning! […]