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PND is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals. This Edition is brought to you by: Vistaar Vistaar is leading SaaS software provider that enables companies to optimize pricing, promotion, configuration, and rebate management. Our solutions are powered by predictive models leveraged by machine learning that […]
Netflix, streaming services don’t diminish Australian cinemas | Brisbane Times
It was a strong result considering discounting and dynamic pricing – different rates at different times – cut the average ticket price from $14.13 to $13.86. Last month, box office takings had been running 6 per cent up on the previous year but they trailed off without a Star Wars movie over Christmas for the […]
Discussion: Chinese New Year Beer Promotional Pricing | Deepak Sood
Deepak Sood, Pricing Professional having 15+ years experience in B2B/B2C space within IT and FMCG industries. I am at Giant right now and my eyes fell on this CNY offer from Tiger. Am I the only one here finding a big issue in Bundle price offer between 10 can pack and 30 can pack Tiger? […]
Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia
Utpal Dholakia, George R. Brown Professor of Marketing at Rice University. What exactly is a price point and how does it affect consumer behavior? It turns out that price points are anomalies in the demand curve that occur due to entrenched consumer ideas of what the normal or usual price for a product should be. […]
This Week in Pricing > 1/19/19
TWIP is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals. This Edition is brought to you by: PriceBeam The struggle is real for B2B and B2C Pricing, Marketing, and Finance team leaders to capture fresh, reliable, and actionable Pricing Intelligence data to be able to effectively optimize all prices for all market segments […]
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