OnDemand WTP Pricing Research

Tag: Pricing Model

Behind the scenes of Lilly’s ad referencing pricing | Medical Marketing and Media

Behind the scenes of Lilly’s ad referencing pricing | Medical Marketing and Media

In the wake of the release of the first drug ads that reference price information – spots for diabetes treatment Trulicity – Eli Lilly explained the thinking that went into its choices, which include directing consumers to a website and toll-free phone number. Lina Shields, chief media officer of Lilly USA, said the company conducted […]

Netflix, streaming services don’t diminish Australian cinemas | Brisbane Times

Netflix, streaming services don’t diminish Australian cinemas | Brisbane Times

It was a strong result considering discounting and dynamic pricing – different rates at different times – cut the average ticket price from $14.13 to $13.86. Last month, box office takings had been running 6 per cent up on the previous year but they trailed off without a Star Wars movie over Christmas for the […]

Trump’s drug ad price transparency contains huge loophole, researchers identify | CNN

Trump’s drug ad price transparency contains huge loophole, researchers identify | CNN

“For the high-priced drug, the price disclosure significantly reduced the likelihood of participants asking their physician about the drug, asking their insurer about the drug, researching the drug online and taking the drug,” the study found. “However, this finding weakened if the advertisement included a modifier indicating that consumers’ out-of-pocket cost might be zero.” Lead […]

Netflix price hikes likely to hit UK, says pricing strategy firm | Digital TV Europe

Netflix price hikes likely to hit UK, says pricing strategy firm | Digital TV Europe

Simon-Kucher, a pricing strategy firm, is expecting to see Netflix’s US price hike extend to the UK and elsewhere with few cancellations. The firm says it “expects to see price increases rolled out in the UK and elsewhere, with Netflix taking a localised approach based on their learnings in the US”. Netflix’s increased investment in […]

How Price Points Can Trick Us Into Making a Purchase | Psychology Today

How Price Points Can Trick Us Into Making a Purchase | Psychology Today

“Five dollars is a magic number.” — Unnamed restaurant industry consultant. Thanks to decades of behavioral economics research, we now know that microeconomic theories often fail to describe actual buying behavior. For instance, a basic microeconomic theory postulate is that as prices go up, demand should go down. In the real world, however, this is […]

Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Utpal Dholakia, George R. Brown Professor of Marketing at Rice University. What exactly is a price point and how does it affect consumer behavior? It turns out that price points are anomalies in the demand curve that occur due to entrenched consumer ideas of what the normal or usual price for a product should be. […]

Google G Suite Apps Continue To Evolve And Soon Prices Are Set To Rise | Forbes

Google G Suite Apps Continue To Evolve And Soon Prices Are Set To Rise | Forbes

If you are an avid G Suite user relying on Google’s answer to Microsoft Office and Apple iWork suites, you should be aware that Google will soon increase subscription pricing tiers for the service. However, there are good reasons for this as Google’s cloud-based productivity suite has really been seeing nice changes lately and continues […]

Conventions and hotel price gouging | Las Vegas Review-Journal

Conventions and hotel price gouging | Las Vegas Review-Journal

I had two retail gasoline outlets in our city for 25-plus years. Both outlets were in tourist locations. If I or other gasoline retailers ever raised prices one or two pennies per gallon during a tourist influx, we were accused by the media of price gouging the public. My question: If we were labeled “price […]

Guest Post: Is the Go-Jek-Grab price war already over? | DealStreetAsia

Guest Post: Is the Go-Jek-Grab price war already over? | DealStreetAsia

About a month after Go-Jek entered the Singapore market running a “promotion” campaign offering fares about 30-50% cheaper to customers, and attractive drivers incentives, it’s changing gears. It has now introduced dynamic pricing and increased the prices by about 30% for customers. Incentives for drivers have also been cut. As expected, there were howls of […]

Hospitals’ confusing online price lists give patients a headache | CBS News

Hospitals’ confusing online price lists give patients a headache | CBS News

A new federal rule that took effect this year was supposed to make health care costs more transparent by requiring hospitals to disclose their prices to the public. But it may be adding to patients’ confusion. Nicki Pogue’s recent out-of-network emergency room visit for a viral syndrome left her more fearful of her hospital bill […]