OnDemand WTP Pricing Research

Tag: Pricing Myths

Pricer’s Points: Five Myths About Price and Discounting | Mark Boundy

Pricer’s Points: Five Myths About Price and Discounting | Mark Boundy

I can’t think of any concepts more misunderstood than price, pricing, and discounting. An alarming number of businesses price poorly, losing out on profits as a result. We even teach falsehoods about price at the college level. Let’s discuss five myths about pricing, and its Mr. Hyde alter-ego, discounting. I usually start breathing fire on this topic, so […]

Pricing News Daily > 9/16/14

Pricing News Daily > 9/16/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based […]

Revealing the most common pricing myth | Camilla Granberg

Revealing the most common pricing myth | Camilla Granberg

Companies need to build a value based pricing strategy in which the price sensitivity of different segments is a known factor. The good news is that there are effective and reliable ways of measuring price sensitivity and purchase behavior, providing valuable input to pricing strategies. As the real life example above illustrates, knowing the difference […]

Pricing News Daily > 8/5/14

Pricing News Daily > 8/5/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest […]

The 5 Myths of Mastering Profit Margins | Entrepreneur

The 5 Myths of Mastering Profit Margins | Entrepreneur

2. Increasing margins can only be done by raising prices. As mentioned above, we can increase margins by reducing costs, but that should not be the only lever we try to pull. When we look to increase margins by reducing costs, we need to ensure that the quality of our products and services and our reputation […]

This Week in Pricing > 3/8/14

This Week in Pricing > 3/8/14

Top Headlines Five Tips For Doing Individualized Pricing | Don Peppers on LinkedIn Steve Ballmer’s Advice for Startups [‘price’ is really, really important] | thenextweb.com 5th Secret to Selling at Full Price: Don’t Offer Discounts. Period. | The Sales Hunter Price, Prices and Pricing Myths | nationaltransaction.com How the brain influences customers’ buying decisions | […]

Pricing News Daily > 3/7/14

Pricing News Daily > 3/7/14

Top Headlines Five Tips For Doing Individualized Pricing | Don Peppers on LinkedIn Our Dangerous Obsession With The MVP | TechCrunch Price, Prices and Pricing Myths | nationaltransaction.com Do You Have A Well Thought Out Business Pricing Strategy? | onlinevisibilitypros.com Busting discounted airfares myth: Do airlines really slash ticket prices? | Economic Times Why You […]