OnDemand WTP Pricing Research

Tag: Pricing Power

Stranger Things: The Upside of Down Bitcoin Prices | CoinDesk

Stranger Things: The Upside of Down Bitcoin Prices | CoinDesk

While 2018’s falling bitcoin prices led many observers to write off digital assets altogether, the correction should actually help force the market as a whole to mature. That maturation is exactly what the space needs to attract more institutional investors, whose arrival en masse will improve the market for everyone by increasing liquidity, both directly, via […]

Apple in 2019 and the case of the expensive iPhone | Apple Insider

Apple in 2019 and the case of the expensive iPhone | Apple Insider

Perpetual motion machine Many analysts and various pundits seem to be concerned that Apple has increased the price of iPhones, and they’re again recommending the only solution they know —Apple has to slash pricing to induced demand for its products! This advice comes from the now standard practice of reading what people are saying in […]

Netflix price hikes likely to hit UK, says pricing strategy firm | Digital TV Europe

Netflix price hikes likely to hit UK, says pricing strategy firm | Digital TV Europe

Simon-Kucher, a pricing strategy firm, is expecting to see Netflix’s US price hike extend to the UK and elsewhere with few cancellations. The firm says it “expects to see price increases rolled out in the UK and elsewhere, with Netflix taking a localised approach based on their learnings in the US”. Netflix’s increased investment in […]

Tesla cuts Supercharger prices back down after customer backlash over increase | Electrek

Tesla cuts Supercharger prices back down after customer backlash over increase | Electrek

Tesla Supercharger Price Increase As we reported last week, Tesla is moving away from its per state/region pricing structure to implement a per station pricing structure in order to get more comprehensive prices based on local electricity rates and demand charges. But the change in the structure is also coming with an overall significant increase in […]

How Price Points Can Trick Us Into Making a Purchase | Psychology Today

How Price Points Can Trick Us Into Making a Purchase | Psychology Today

“Five dollars is a magic number.” — Unnamed restaurant industry consultant. Thanks to decades of behavioral economics research, we now know that microeconomic theories often fail to describe actual buying behavior. For instance, a basic microeconomic theory postulate is that as prices go up, demand should go down. In the real world, however, this is […]

Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Utpal Dholakia, George R. Brown Professor of Marketing at Rice University. What exactly is a price point and how does it affect consumer behavior? It turns out that price points are anomalies in the demand curve that occur due to entrenched consumer ideas of what the normal or usual price for a product should be. […]

Bitcoin Crash Hitting the Chinese Crypto Miners & Price of Mining Devices Hard | CoinGape

Bitcoin Crash Hitting the Chinese Crypto Miners & Price of Mining Devices Hard | CoinGape

With Bitcoin currently down over 82 percent, the prices of crypto mining devices are falling hard and crypto miners are shutting down as business is falling. Mining Computers’ Price Plunge, Businesses Shut Down Crypto winter has been now going for over a year now. Bitcoin is currently down more than 82 percent from its all-time […]

Using a backtest to choose Dynamic Pricing software | Perfect Price

Using a backtest to choose Dynamic Pricing software | Perfect Price

Dynamic Pricing software takes data and turns it into actionable real-time prices. At Perfect Price, we’ve learned a lot about how executives assess and decide on using our software. We think this process could work well for evaluating any software that an enterprise is trusting to make decisions on its behalf. The problem As a […]

What you don’t know about Netflix’s price increase | Perfect Price

What you don’t know about Netflix’s price increase | Perfect Price

Netflix raised prices $2 yesterday, and as a direct result, their shares added 6.5%. As a CEO, CFO, or controlling shareholder, wouldn’t it be nice to do the same thing? Add $2 to prices and add $9.5 billion to your market capitalization? Move over Warren, I get the cover shot on Barron’s this month. Netflix […]

Netflix Could Lose 8% of Consumers with $1 Price Increase: Study | Multichannel

Netflix Could Lose 8% of Consumers with $1 Price Increase: Study | Multichannel

If Netflix increases its monthly subscription price by $1, 8% of surveyed broadband users told OTT research company The Diffusion Group (TDG) that they’d quit the streaming service. Another 8% said they’d downgrade to lower service tier. This notable information came from a survey of 1,940 adult U.S. broadband users conducted by TDG in December, […]