I call it the “Pricing Panic.” It’s when you are talking to a client about pricing, and you assume that there’s no way they’ll ever pay your price, so you start thinking of ways to discount the price before the conversation even starts. It’s one of the most challenging things about starting a business, especially a […]
Setting the price point for your product or service is one of the biggest obstacles to success when starting a business. You could have the best offering in the world, but without charging the right amount you will either lose money or lose customers. Either way, you’ll be out of business before you know it. Here are […]
Digitalization is everywhere of course. But whereas some industries are 100% digital from birth, others are still transforming from traditional consumer or industrial products to more of a digital service industry. Regardless of where your industry and company is on the digitalization path, pricing practices are severely impacted. Digitalization means increased transparency, more information, as well […]
In this webinar PriceBeam co-founder and Chairman, Finn Hansen, together with The Pricing Coach, Mark Peacock walk viewers through various challenges around the pricing of new products or services. This on-demand webinar covers: Common challenges when creating new products or services How pricing should play a more prominent role in the innovation process The various steps […]
A new study by doctors and policymakers at public hospitals posits that the price cap on coronary stents may have helped a larger number of patients from lower-income groups undergo life-saving angioplasty since their number went up sharply after the price-regulation move. The study, led by Dr Bhanu Duggal, the head of cardiology at AIIMS, […]
Prices should differ across different countries, but companies must not only reap the benefits (The Good) but also manage the costs (The Bad) and avoid the pitfalls (The Ugly) Prices are almost never the same in international markets. They vary due to taxes, cost structures, local market needs, currency exchange rates, tariffs, differences in competitive situations […]
Agenda Participants will have the chance to listen to and network with our expert panel over breakfast. 8.00 AM > Meet & Greet, Breakfast, and networking 8.20 AM > Finn Helmo Hansen will present “Using Market Research to Price Innovation. Setting the right price for new products or services.” 09.15 AM > Mark Peacock will present “How smarter pricing strategies […]
Check out these upcoming in-person as well as live/on-demand webcast pricing events. Be sure to check the Pricing Events Calendar regularly as it offers a list of upcoming pricing focused conferences, webcasts, in-person and online training, and other professional development/networking events. Upcoming Events Webinar 28-March – Optimizing International Market Launches Through Pricing Insights | PriceBeam This webinar […]
This webinar looks at how pricing should play an integral role in international market launches and how willingness-to-pay research can help optimize the prices in each market. Imagine a US company wanting to export to Germany: should the German price be just the USD price converted into Euros? It could, but it is likely that German […]
Anchor Pricing is the concept of making a product that was first offered seem cheaper when it put alongside another product. An example of this would be initially offering a customer a product that costs 300 GBP but then showing and comparing a more expensive alternative, say 450 GBP to that customer. That first product […]
PND is a digest of pricing focused news, thought leadership, events, training and certification resources for pricing professionals. This Edition is brought to you by: Professional Pricing Society Currently, PPS produces three major annual pricing conferences in Europe and North America. Each conference also houses a technology hall where sponsors display the latest in Pricing Solutions […]
Tesla’s Surprise $6,410 Price Cut Sparks a Rant From One Devotee | Bloomberg
Laurence Blau, 78, woke up Tuesday morning to a frustrating figure: $6,410. That’s the dollar amount that Tesla Inc. had lopped off the list price of a fully loaded performance edition of the Model 3 sedan the night before. Blau, who paid $68,400 for the car less than three weeks earlier, called it a “bitter […]
Drake’s Dynamic Pricing Is A Downer | FYIMusicNews
The last thing Ticketmaster Canada needs right now is another black eye. Hit with $4.5M in fines and levies by Canada’s Competition Bureau last month for allegedly misleading pricing claims in online ticket sales, the company has agreed to a compliance program to ensure their advertising conforms with the law, and will implement new procedures […]
![Airmail Users Frustrated About Sudden Switch to Subscription-Based Pricing on iPhone and iPad [Updated] | MacRumors](http://cdn.macrumors.com/article-new/2019/07/airmail-ios-app.jpg "Airmail Users Frustrated About Sudden Switch to Subscription-Based Pricing on iPhone and iPad [Updated] | MacRumors")
Airmail users awoke today to find out that the popular email app has switched to a subscription-based pricing model on the iPhone and iPad. Airmail for iOS is now free to download on the App Store, but push notifications and multi-account support have become premium features priced at $2.99 per month or $9.99 per year […]
Tesla updates pricing and options across lineup, discontinues several variants | Electrek
Tesla updated its online design studio on Monday evening with several changes in pricing and options across its entire lineup. Some things become cheaper, others become more expensive, and several variants are going away. Over the last year, Tesla has been consistently adjusting its prices, especially in the US as its federal tax credit has […]
Connect
Follow via RSS feed or on the following social media platforms.