OnDemand WTP Pricing Research

Tag: Pricing Psychology

Netflix price hikes likely to hit UK, says pricing strategy firm | Digital TV Europe

Netflix price hikes likely to hit UK, says pricing strategy firm | Digital TV Europe

Simon-Kucher, a pricing strategy firm, is expecting to see Netflix’s US price hike extend to the UK and elsewhere with few cancellations. The firm says it “expects to see price increases rolled out in the UK and elsewhere, with Netflix taking a localised approach based on their learnings in the US”. Netflix’s increased investment in […]

Discussion: Chinese New Year Beer Promotional Pricing | Deepak Sood

Discussion: Chinese New Year Beer Promotional Pricing | Deepak Sood

  Deepak Sood, Pricing Professional having 15+ years experience in B2B/B2C space within IT and FMCG industries. I am at Giant right now and my eyes fell on this CNY offer from Tiger. Am I the only one here finding a big issue in Bundle price offer between 10 can pack and 30 can pack Tiger? […]

How Price Points Can Trick Us Into Making a Purchase | Psychology Today

How Price Points Can Trick Us Into Making a Purchase | Psychology Today

“Five dollars is a magic number.” — Unnamed restaurant industry consultant. Thanks to decades of behavioral economics research, we now know that microeconomic theories often fail to describe actual buying behavior. For instance, a basic microeconomic theory postulate is that as prices go up, demand should go down. In the real world, however, this is […]

Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Utpal Dholakia, George R. Brown Professor of Marketing at Rice University. What exactly is a price point and how does it affect consumer behavior? It turns out that price points are anomalies in the demand curve that occur due to entrenched consumer ideas of what the normal or usual price for a product should be. […]

Bitcoin Crash Hitting the Chinese Crypto Miners & Price of Mining Devices Hard | CoinGape

Bitcoin Crash Hitting the Chinese Crypto Miners & Price of Mining Devices Hard | CoinGape

With Bitcoin currently down over 82 percent, the prices of crypto mining devices are falling hard and crypto miners are shutting down as business is falling. Mining Computers’ Price Plunge, Businesses Shut Down Crypto winter has been now going for over a year now. Bitcoin is currently down more than 82 percent from its all-time […]

Guest Post: Is the Go-Jek-Grab price war already over? | DealStreetAsia

Guest Post: Is the Go-Jek-Grab price war already over? | DealStreetAsia

About a month after Go-Jek entered the Singapore market running a “promotion” campaign offering fares about 30-50% cheaper to customers, and attractive drivers incentives, it’s changing gears. It has now introduced dynamic pricing and increased the prices by about 30% for customers. Incentives for drivers have also been cut. As expected, there were howls of […]

Oregon lawmakers to hear bill on rent control, among others in legislative session | KATU

Oregon lawmakers to hear bill on rent control, among others in legislative session | KATU

The Portland-area Renters Association told KATU it is neutral on the measure. “I don’t like to see any limits, not a fan of it, but knowing that there will have to be something to be put in place, we’re not completely against it,” Christian Bryant, the chapter’s president said. “Not all landlords have $1 million […]

Customer Intelligence Analytics: 10 Mistakes Firm Make | PriceBeam

Customer Intelligence Analytics: 10 Mistakes Firm Make | PriceBeam

Ultimately, your goal with your customer intelligence analytics is to get results that are actionable. To obtain this, you need to get results that are: Statistically significant Based on all types of customers Clear of bias Click the button below to download our white paper featuring 10 mistakes companies make with Customer Intelligence Analytics. More Resources: Tip […]

Premium pricing of Whistler’s organic cannabis part of allure in $175-million Aurora deal | Financial Post

Premium pricing of Whistler’s organic cannabis part of allure in $175-million Aurora deal | Financial Post

Aurora Cannabis Inc. — the third largest Canadian cannabis company by market value — has signed a $175 million all-stock deal to buy up mid-sized licensed producer Whistler Medical Marijuana Corp., a privately held cannabis grower in B.C. Aurora is pegging the purchase as a product and brand play — the company is particularly interested […]

New York Governor Andrew Cuomo set to propose new congestion pricing plan to fix subways | abc7 NY

New York Governor Andrew Cuomo set to propose new congestion pricing plan to fix subways | abc7 NY

NEW YORK (WABC) — New York Gov. Andrew Cuomo is set to propose a new congestion pricing plan to ease traffic in Midtown Manhattan and help fund the MTA. If the governor gets his way, anyone going south of 60th Street will pay a new toll. Last year’s proposal was $11.52 per trip for cars, […]