SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Pricing Psychology

Seven ways PE managers can ride the current tough wave | BizCommunity

Seven ways PE managers can ride the current tough wave | BizCommunity

Managing margins Balancing pricing is a difficult business; too low and your margins are eaten away; too high and you lose market share to your competitors. A good manager knows when it would be more worthwhile to increase prices, even if it means a slight decline in volumes. Instead of only focusing on the output, […]

10 Tips For Retailers Looking To Expand Into Wholesale | Multi Channel Merchant

10 Tips For Retailers Looking To Expand Into Wholesale | Multi Channel Merchant

Pricing strategy It’s important to understand the differences in pricing strategy between B2C and B2B. While B2C typically utilized fixed consumer prices, B2B buyers are buying as part of their job and often expect customer-specific prices. There are a number of strategies to consider when it comes to wholesale pricing, but it’s important to ensure […]

I Don’t Offer Discount Codes or Promotional Pricing. On Purpose | SIX15

I Don’t Offer Discount Codes or Promotional Pricing. On Purpose | SIX15

When’s the last time you had a flooded basement after a storm and the emergency plumber showed up at midnight, quoted the repair to you but then said, “You know what, just buy me a beer the next time I see you.” Unless that plumber was your friend or your father, he’s doing himself no […]

Financial literacy, not gut feelings, key to female founders scaling past the $1m mark | Dynamic Business

Financial literacy, not gut feelings, key to female founders scaling past the $1m mark | Dynamic Business

COMMON PAIN POINT: PRICING STRATEGY Asked to name an aspect of business female founders commonly struggle with when they seek to scale, Titman said their pricing strategy: “It’s important for founders to accurately value their time, especially if their business is serviced-based, and price it correctly in their business model. If they’re basing their pricing […]

“Luxury” versus “discount” pricing and the meaning of the number 9 | Sociological Images

“Luxury” versus “discount” pricing and the meaning of the number 9 | Sociological Images

I discovered a nice gem of an insight this week in an article called The 11 Ways That Consumers Are Hopeless at Math: the symbolism of the number 9. We’re all familiar with the convention of pricing items one penny below a round number: $1.99 instead of $2.00, $39.99 instead of $40.00, etc. Psychologically, marketers know […]

Amazon: Marginal Pricing, Marginal Business – Amazon.com, Inc. (NASDAQ:AMZN) | Seeking Alpha

Amazon: Marginal Pricing, Marginal Business – Amazon.com, Inc. (NASDAQ:AMZN) | Seeking Alpha

For the balance 25-30% of the industry, where Amazon will compete, the company has no particular competitive advantage apart from a willingness to cut margins and sell on price. Pricing at the margins leads to creation of marginal businesses, which Amazon already is, apart from the AWS business. The company might come to provide logistical […]

Price War: Retail’s Latest Self-Destructive Addiction | Retail Touch Points

Price War: Retail’s Latest Self-Destructive Addiction | Retail Touch Points

Because the pricing lever is so easy to pull and generates quick results for investors, retailers are often tempted to make quick, gut decisions to generate foot traffic with low prices. But this addiction is unstainable and not an isolated incident. Major companies are buckling down for bigger investments on price in the absence of […]

Ecommerce Company Introduces Surprise-Free Pricing | news.sys-con.com

Ecommerce Company Introduces Surprise-Free Pricing | news.sys-con.com

Imagine the logoed pens sitting on the receptionist desk at the doctor’s office or the custom Frisbees and keychains you see at a local festival. Those are all promotional products, and the industry is another key offender continuing to hide costs from customers. Quality Logo Products is standing against this unfair pricing strategy with No […]

The Math, Psychology, and Technology Behind Effective Retail Prices | Vend Retail Blog

The Math, Psychology, and Technology Behind Effective Retail Prices | Vend Retail Blog

“How much does this cost?” If you work in retail, you probably hear that question several times a day. People care a great deal about product prices — and in many cases, an item’s price is a deciding factor in their purchase decisions. This is why it’s so important to get your prices right. You […]

To survive as a brick-and-mortar retailer today? Value pricing and experiences are key | REJournals.com

To survive as a brick-and-mortar retailer today? Value pricing and experiences are key | REJournals.com

Value-oriented Schrader points to The Mayfair Collection, a 62-acre mixed-use retail, restaurant and residential development that HSA Commercial developed in Wauwatosa, Wisconsin. One of the retailers thriving here is Nordstrom Rack. Schrader said that this retailer is doing well because it offers a selection of high-quality products that rotates on a regular basis. It also […]