Tag: Pricing Psychology

Got tickets to Saturday’s Bruno Mars show? The guy sitting beside you may have paid hundreds of dollars less | The Star

Got tickets to Saturday’s Bruno Mars show? The guy sitting beside you may have paid hundreds of dollars less | The Star

A seven-month Toronto Star/CBC analysis of box office sales for the show, part of Mars’s 24K Magic world tour, reveals the hidden tricks of the ticketing trade that allow manipulation of seat prices, create the appearance of scarcity and maximize revenues. The effect: fans pay more — or get left out entirely. The mysterious world […]

Why Dynamic Pricing is Important for E-commerce Retailers | The Inscribe Mag

Why Dynamic Pricing is Important for E-commerce Retailers | The Inscribe Mag

Want your pricing system to adjust to market conditions in real time? Want to keep up with your competitors 100 percent of the time? Dynamic pricing might just be your savvy solution! Also known as demand pricing or time-based pricing, dynamic pricing is a variable pricing strategy which changes in response to real-time demand and […]

Forcing NJ Universities to Come Clean on All their Hidden Fees | NJ Spotlight

Forcing NJ Universities to Come Clean on All their Hidden Fees | NJ Spotlight

The cost of tuition at colleges and universities in the state is one thing. But many students are blindsided by extra ‘hidden’ fees and legislators are pushing for transparency College costs can be formidable, and families often get sticker shock when they realize they haven’t accounted for the many fees a school can apply. With […]

Is a taxi or Uber driver more likely to rip you off on the way to the airport? | MarketWatch

Is a taxi or Uber driver more likely to rip you off on the way to the airport? | MarketWatch

Uber drivers are not completely exempt from allegations that they’ve ripped off their passengers, however. The study found the drivers often seek out routes that are subject to surge pricing, Uber’s practice of increasing fares when there is high demand. They also occasionally tell the app that they’ve started a ride before a rider gets […]

Peloton CEO John Foley: Sales increased after we raised prices [Video] | Yahoo Finance

Peloton CEO John Foley: Sales increased after we raised prices [Video] | Yahoo Finance

Peloton CEO John Foley tells Yahoo Finance the profitable fitness startup saw sales of its in-home exercise bike actually increase after it raised the price to $2,245. “It was interesting psychology that we teased out,” Foley recalls. “In the very, very early days, we charged $1,200 for the Peloton bike for the first couple of […]

RIP: Subway’s $5 foot-long sandwich deal is no more | The Washington Post

RIP: Subway’s $5 foot-long sandwich deal is no more | The Washington Post

Fast-forward to today: The $5 foot-long as the world knows it is no more. In an interview with USA Today, Subway CEO Trevor Haynes revealed that the company will no longer require franchisees to run the special. In recent years, the promotion had become a contentious point among store owners, some of whom felt the deal did […]

Bitcoin: Widespread Adoption Could Drive Prices Much Higher | Seeking Alpha

Bitcoin: Widespread Adoption Could Drive Prices Much Higher | Seeking Alpha

Bitcoin’s Path To Widespread Adoption The world is a big place, unfortunately there are not that many Bitcoin (BTC-USD) to go around. Last winter we saw a prelude to what can happen when people in mass want to acquire Bitcoin, the price skyrockets. However, since then Bitcoin’s price has corrected by approximately 70%, and now […]

Private colleges are trying to attract students by matching public prices

Private colleges are trying to attract students by matching public prices

This fall, the trendy pricing strategy for private universities might just be matching public universities’ tuition. Two private universities unveiled price-matching programs over a span of five days at the end of August. First, Oglethorpe University in Atlanta announced a program under which it will match tuition sticker prices at a list of flagship universities […]

Cryptocurrencies bleed money as prices tumble by 25%, bitcoin below $6,500 | Money Control

Cryptocurrencies bleed money as prices tumble by 25%, bitcoin below $6,500 | Money Control

Major cryptocurrencies, including bitcoin, tumbled as much as 25 percent in late trade on Wednesday and continued to slide further in early trade on Thursday. In effect, many of the currencies touched their year lows in the last 20 hours. Bitcoin was down by about USD 1,000 in last 24 hours dropping below USD 6500-level, […]

Costco Has Customer Loyalty to Thank for Impressive Sales Growth | TheStreet

Costco Has Customer Loyalty to Thank for Impressive Sales Growth | TheStreet

While Costco is in the middle of the pack in market share of U.S. grocers – and certainly not a laggard – the value the business has accrued is largely attributable to a little bit of secret sauce. That’ll be customer loyalty, driven by a highly competitive value proposition. “What’s driven Costco’s strength is the […]