SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Pricing Psychology

Boost profits with these 3 insights into pricing psychology | GrowthLab

Boost profits with these 3 insights into pricing psychology | GrowthLab

Con Dowler is an entrepreneurial nomad. He travels often, launching businesses wherever he lands. He and his business partner have opened bars, restaurants, and hostels in Spain, Argentina, and Guatemala — always on a shoestring budget so they can recoup their investments quickly. His typical approach is to spend a couple years luring in crowds, […]

3 Ways You Can Conquer Customer Price Fixation | Jeff Shore

3 Ways You Can Conquer Customer Price Fixation | Jeff Shore

Salesperson: “Welcome, and thanks for stopping by.” Customer: “What’s your price?” Salesperson: “Well, we will certainly get to that. How’s your day going?” Customer: “What’s your price?” Salesperson: “Okay, I’ll be happy to answer that but can I ask you a few questions first?” Customer: “What’s your price?” Salesperson: “Well, we actually have several options […]

Outlets at Shanghai airports, Disneyland move to fair pricing | Easy Branches

Outlets at Shanghai airports, Disneyland move to fair pricing | Easy Branches

MORE than 60 chain stores and restaurants in Shanghai’s two airports and Disneyland on Wednesday vowed to keep prices on par with those in their other outlets in the city, following pressure from Shanghai’s price regulator. The Shanghai Development and Reform Commission said that it had received a great deal of consumer complaints that dining […]

Pricing psychology: How to set prices to increase sales? | Pixiolabs

Pricing psychology: How to set prices to increase sales? | Pixiolabs

Getting customers to make a purchase is the ultimate goal of marketing. How to set prices to increase sales? Oftentimes new online merchants overfocus on such things such as the size of the font used to show the price. Research into consumer psychology offers some interesting insights into the most effective way to display prices. […]

The Relentless Quest For Low Prices | Forbes

The Relentless Quest For Low Prices | Forbes

According to PricewaterhouseCoopers’ latest report, price is the No. 1 factor that motivates purchases. Shoppers are relentless in their search for affordability, scouring the web to research and compare prices. Meanwhile, competitive pricing is unsustainable long-term as retailers compete with the flurry of new entrants in the onslaught of e-commerce disruption. Our recent retail survey found 64% […]

Change the Way You Think About Pricing | The Strategic Agent

Change the Way You Think About Pricing | The Strategic Agent

You’ve probably heard me say this before…we, real estate agents, simply were not taught how to discover an asking price correctly. Frequently, an agent will approach me about a troubled listing by saying, “Jo, I have a house that is not getting showings.  What do you think?” I respond by saying, “It’s over priced.” “No,” […]

Luxury Brands’ Pricing Strategy in China | Global Pricing Strategies

Luxury Brands’ Pricing Strategy in China | Global Pricing Strategies

With the economic boom, Chinese customers are becoming one of the significant groups for luxury companies among all different kinds of area from fragrance to cars. In the next five years, with the disposable incomes of consumers rising, the demand for premium brands had grown. However, the high import taxes, unstable currency and the huge […]

Your Value-Based Pricing Strategy: How to Price Your Event | Eventbrite

Your Value-Based Pricing Strategy: How to Price Your Event | Eventbrite

How Can I Apply Value-Based Pricing? There are three key components to value-based pricing: perceived value, the actual price, and the cost per ticket for the event. Perceived value is what the customer thinks they will get out of your event. Here it is perception, as much as reality, that drives the transaction. Next comes […]

Vietnamese prefer low-cost products and services with decent quality | VietNamNet

Vietnamese prefer low-cost products and services with decent quality | VietNamNet

Le Thanh Nguyen in HCMC last week bought 100 medical masks at once, because she only had to pay VND15,000 only for every box of 50 masks. But she later regretted her decision as she discovered that the mask was made of dirty cotton. The case has stirred a debate about sale strategy in Vietnam. […]

The prospective impact of food pricing on improving dietary consumption: A systematic review and meta-analysis | PLOS

The prospective impact of food pricing on improving dietary consumption: A systematic review and meta-analysis | PLOS

Background While food pricing is a promising strategy to improve diet, the prospective impact of food pricing on diet has not been systematically quantified. Objective To quantify the prospective effect of changes in food prices on dietary consumption. Design We systematically searched online databases for interventional or prospective observational studies of price change and diet; […]