SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Pricing Psychology

With Bizjet Pricing Still Soft, Embraer Stresses Value | Aviation International News

With Bizjet Pricing Still Soft, Embraer Stresses Value | Aviation International News

As pricing for new business aircraft remains soft in the current market environment, Embraer Executive Jets is embarking on “a strategic shift from price to value,” newly installed company president and CEO Michael Amalfitano told AIN on Tuesday. He said that “value” includes production innovation, service and support, aircraft reliability and responsiveness to customers. Notably, […]

Down to Business: Amazon hulking over retail landscape | The Daily Gazette

Down to Business: Amazon hulking over retail landscape | The Daily Gazette

With physical stores, Amazon will be “a new competitor for retailers,” says Ouimet. That will come in large part from Amazon’s “sophisticated, dynamic pricing” — flexible prices influenced by supply and demand. “Retailers are going to find themselves competing with a competitor that can react within 90 seconds . . . to a price change,” he said. […]

5 Steps To A Smarter Online Pricing Strategy | Twice

5 Steps To A Smarter Online Pricing Strategy | Twice

There are few things as important as your pricing strategy. Get it wrong and your business won’t survive. Get it even mostly right and reaching your goals will be more difficult than necessary. But get it right and you will pave a smooth path to success. The Internet and smart phones have enabled consumers to […]

Unilever’s ‘New Brand’ Makes Pricey Upstarts Look Silly | AdAge

Unilever’s ‘New Brand’ Makes Pricey Upstarts Look Silly | AdAge

“It’s edgy. It’s modern. It’s sleek,” noted Viannie Bell (@sogrittyprestige), another fashion blogger. “We found seven of 10 women think higher-priced brands are more trustworthy,” said Jen Bremner, Unilever marketing director on 80-year-old Suave. “That really was the inspiration. We wanted to peel back the labels and convert the skeptics.” No influencers were harmed in […]

Freemium Is About Marketing & Innovation, Not Pricing | Inc.com

Freemium Is About Marketing & Innovation, Not Pricing | Inc.com

The only gate that’s in place is the number of app users, up to 1,000, which speaks more to the value of our solution in helping them grow rather than some arbitrary messaging volume. And once they reach that limit, there are low-priced monthly plans they can adopt without worry that their investment in our […]

Woolworths new price strategy is ‘psychological conditioning’ | The New Daily

Woolworths new price strategy is ‘psychological conditioning’ | The New Daily

A new ’round numbers’ pricing strategy which Woolworths says will help its customers is actually little more than a psychological ploy, according to a retail expert. The grocery giant announced on Thursday it is moving the prices of more than 20,000 products to round dollars and no cents. Woolworths director of buying and merchandise Steve Donohue […]

Daily chart: United bumps more passengers than any other large American airline | The Economist

Daily chart: United bumps more passengers than any other large American airline | The Economist

GETTING “bumped” from a flight took on a whole new meaning on April 9th, when United Airlines summoned aviation-security officers to drag a passenger off a plane kicking and screaming—literally. The company needed to transport employees from Chicago to Louisville, Kentucky, and the flight was too full to accommodate them. After no one accepted United’s offer […]

How a razor revolutionised the way we pay for stuff | BBC News

How a razor revolutionised the way we pay for stuff | BBC News

Two-part pricing is also known as the “razor and blades” model, because that’s where it first drew attention – draw people in with an attractively priced razor, then repeatedly charge them for expensive replacement blades. Before King Camp Gillette, razors were bigger, chunkier affairs – and a significant enough expense that when the blade got […]

Pricer’s Points: Buying A Big House Comes With Big Hidden Costs | Anastasia Ivanov

Pricer’s Points: Buying A Big House Comes With Big Hidden Costs | Anastasia Ivanov

You have to consider all the angles before buying a home. While owning big beautiful home might be your dream, the cost of owning one over 30 years can quickly turn it into a nightmare. It’s important not to let short-term decisions impact long-term financial goals like retiring early or saving for your child’s education. […]

An Introduction to Raising Your Self-Storage Rental Rates | Inside Self-Storage

An Introduction to Raising Your Self-Storage Rental Rates | Inside Self-Storage

What is revenue management? Simply put, it means thinking about how to maximize your self-storage facility’s rental rates while maintaining high occupancy levels. Follow the advice below to build a solid revenue-management plan to keep your rental rates in line with your specific market. Street Rates How do your prices stack up against your competitors? […]