Tag: Pricing Psychology

KIRO Radio hosts react to congestion pricing in Seattle | KIRO Radio

KIRO Radio hosts react to congestion pricing in Seattle | KIRO Radio

Part of Seattle Mayor Jenny Durkan’s plan to reduce traffic and greenhouse gases is to implement congestion pricing by 2021. The city will study congestion pricing in downtown neighborhoods. Results could come as early as later this year. Here’s how the hosts of KIRO Radio reacted to the news: John Curley You’re gonna be shocked, […]

Travel Experts Discuss “Dynamic Pricing” and How Industry is Beginning to Set Prices Based on Consumer Income/Shopping Habits | Markets Insider

Travel Experts Discuss “Dynamic Pricing” and How Industry is Beginning to Set Prices Based on Consumer Income/Shopping Habits | Markets Insider

NEW YORK, April 4, 2018 /PRNewswire-PRWeb/ — The term “Dynamic Pricing” has been bantered about the travel industry for quite a while, but it certainly didn’t originate there. The retail industry has been tracking consumer purchases for quite some time and pushing discounts and special offers on future products based on past purchases. What makes […]

Even strong climate-change believers don’t understand carbon pricing, survey shows | The Globe and Mail

Even strong climate-change believers don’t understand carbon pricing, survey shows | The Globe and Mail

More than four in 10 Canadians surveyed about climate change last month said there is conclusive evidence climate change is real, that it is being caused by people and that they believe addressing the problem should be a top government priority. However, even among this group — labelled by the Ecofiscal Commission as “climate believers” […]

Increasing user LTV by 45% with automated loyalty and dynamic pricing | PGbiz

Increasing user LTV by 45% with automated loyalty and dynamic pricing | PGbiz

What we offer as a company is a cloud-based platform that uses machine learning to optimise in-app purchase revenue, retention and user lifetime value for mobile game apps. Our products are Automated Loyalty & Retention (creating a native automated rewarding scheme that makes users come back to the game) and Dynamic 1-1 Pricing (finding the […]

Why discounts are bad for energy customers | The Sydney Morning Herald

Why discounts are bad for energy customers | The Sydney Morning Herald

The ACCC’s final report is due mid-year, so I look forward to seeing how they tackle the discounting issue. In the meantime, Victoria has already moved to increase the transparency around energy bills, vowing to force retailers to spell out the dollar cost of offers, the dollar cost of not meeting conditions of discounts, and […]

Megabus banned from advertising ‘from £1’ seats | The Week UK

Megabus banned from advertising ‘from £1’ seats | The Week UK

Megabus adverts offering fares “from £1” have been banned by the Advertising Standards Authority, saying “consumers should reasonably be able to expect to find seats at that price”, says iNews. The firm has admitted that on some coaches, only one seat is available at that price. “A new Aberystwyth to Birmingham service” trip with “from […]

Megabus banned from advertising ‘from £1’ seats | The Week UK

Megabus banned from advertising ‘from £1’ seats | The Week UK

Megabus adverts offering fares “from £1” have been banned by the Advertising Standards Authority, saying “consumers should reasonably be able to expect to find seats at that price”, says iNews. The firm has admitted that on some coaches, only one seat is available at that price. “A new Aberystwyth to Birmingham service” trip with “from […]

Big Data in E-Commerce: Trends, Personalisation and Beyond | BBN Times

Big Data in E-Commerce: Trends, Personalisation and Beyond | BBN Times

E-Commerce, as an industry, received a jump start because of the progress made by big data engines in providing critical and focused analytics to retailers. From pricing to customer analytics to machine learning directed marketing campaigns, the solutions are bottomless. To arrive at the solution for all these challenges of online business decision making, there […]

Bitcoin price ‘crash’: Cryptocurrency value could be stifled by shock Coinbase decision | Express.co.uk

Bitcoin price ‘crash’: Cryptocurrency value could be stifled by shock Coinbase decision | Express.co.uk

Reddit users recently discovered that they were unable to purchase the site’s premium membership using the cryptocurrency that could add to Bitcoin’s current price woes. User Emoney04 claimed that the decision was made in preparation for an “upcoming Coinbase change”. When questioned on whether the site had removed the Bitcoin payment option, they wrote: “Yup […]

How Index Exchange Switched to First-Price Auctions | eMarketer

How Index Exchange Switched to First-Price Auctions | eMarketer

Programmatic platforms are making big changes to how they price their ad auctions. And it’s arguable that no company more significantly overhauled its pricing structure than Index Exchange, a programmatic platform publishers use to sell their inventory. Back in September, Index Exchange ran all of its header bidding integrations through second-price auctions, which is how […]