Tag: Pricing Psychology

Tire Pricing Strategy: Why You Shouldn’t Play the Match Game | Modern Tire Dealer

Tire Pricing Strategy: Why You Shouldn’t Play the Match Game | Modern Tire Dealer

Fallacies of price matching We have found that when customers mention they can find a lower price elsewhere, they are indirectly telling your salespeople, “I want to do business with you, but you have to make me feel like I am getting a better value.” Many consumers understand that if the dealership has the lowest […]

Nestle plans to boost hiring in the US, price hikes possible | Fox Business

Nestle plans to boost hiring in the US, price hikes possible | Fox Business

Steve Presley, Nestle USA CEO, said on FOX Business’ “Mornings with Maria” that job creation will include positions at the new headquarters in Arlington County as well as production facilities in the commonwealth. “We’ll have almost 2,000 employees in the state of Virginia between our corporate headquarters and our two factories,” he said. “There will […]

The Bitcoin Price Is Tanking — Here’s Why | Forbes

The Bitcoin Price Is Tanking — Here’s Why | Forbes

The bitcoin price bull run over the last month, which saw it climb from around $6,300 to highs of $8,400 in a matter of weeks, could be over. Bitcoin has slumped by 5% over the last 12 hours, falling well below the psychological $8,000 mark as traders and investors fret over coming tax crackdowns and blockchain-based […]

Lyft’s Personal Plan wants to entice riders with fixed rates on frequent trips | Curbed

Lyft’s Personal Plan wants to entice riders with fixed rates on frequent trips | Curbed

While city leaders and transportation planners are taking a closer look at how ride-hailing services are impacting urban traffic, Lyft wants to make it easier for users to book trips ahead of time. The company’s new Personal Plan, which rolls out today to a select group of users, will allow riders to lock-in prices for […]

‘Anything Goes’ Pricing Strategy ‘No Longer Working’ | Realtor Magazine

‘Anything Goes’ Pricing Strategy ‘No Longer Working’ | Realtor Magazine

While pending home sales were on the rise in June, closed sales of existing and newly built properties dropped. Home prices, too, showed signs of slowing growth, though they are still increasing. Some housing experts say the fall in sales may be tied to the rapid run-up in home prices. In Southern California, for example, […]

Your Friend May Pay Less Than You For The Same Things You’re Buying | Forbes

Your Friend May Pay Less Than You For The Same Things You’re Buying | Forbes

On any given airline flight there are numerous prices being paid by different passengers. That happens because passengers have different itineraries, book at different times and of course travel in different classes. But it’s also true that airlines use what’s called dynamic pricing. Based on how and when you purchase your ticket, they can identify […]

Lyft’s personal subscription locks in the cost of your favorite trip | engadget

Lyft’s personal subscription locks in the cost of your favorite trip | engadget

Lyft has been trying out an All-Access subscription that lets you ride on a frequent basis for one flat fee, but it’s overkill for many people. What if you mainly tend to take one route every time? There’s now an option for you — Lyft has unveiled a Personal Plan that locks in your fare […]

UBS: Tesla’s new pricing strategy is setting it up to raise more money later this year | Markets Insider

UBS: Tesla’s new pricing strategy is setting it up to raise more money later this year | Markets Insider

Tesla’s newly-revised pricing strategy isn’t just intended to boost its near-term probability — it’s setting the company up to raise more money in the fourth quarter, says UBS. Tesla recently adjusted the down payment requirement for Model 3 ordering. Instead of forking over a $1,000 down payment, customers are now required to submit a non-refundable […]

Product Pricing Strategies to Sell and Sell and Sell | Inc.com

Product Pricing Strategies to Sell and Sell and Sell | Inc.com

Welcome to the obscure, murky, and sometimes scary world of product pricing. If you are reading this, it’s probably because I finally got a title catchy enough to draw you in… or like plenty of other entrepreneurs, you are unsure of how to price your product (most likely). Elementary, My Dear Watson. As in elementary math […]

Walgreens rolls out digital marketplace with 17 well-known providers | Healthcare Dive

Walgreens rolls out digital marketplace with 17 well-known providers | Healthcare Dive

Price transparency efforts are heating up, and Walgreens is eager to boost its brand as a go-to source for convenient, cost-conscious care. Walgreens said the platform’s providers will offer “sensible alternatives to more costly emergency room visits.” Despite growing calls for transparency around healthcare prices, few websites offer information that can help consumers make informed […]