OnDemand WTP Pricing Research

Tag: Pricing Psychology

How to Determine the Next Best Alternative Price for Value-based Pricing Strategy | PriceBeam

How to Determine the Next Best Alternative Price for Value-based Pricing Strategy | PriceBeam

Determining the next best alternative price is an important factor of value-based pricing. The next best alternatives price serves a comparison point for companies when they determine a value-based price for their new products. Firms determine the value of their product or service by comparing to the next best alternative product or service. A product […]

Is your pricing strategy hurting your business? | The Fabricator

Is your pricing strategy hurting your business? | The Fabricator

Prices that are too high will lose a customer much faster than low prices will attract them. A solid pricing strategy is fundamental to retaining customers and profits. With thousands of items to price, some manufacturers apply a standard profit percentage across nearly everything they sell, applying a special price only when quoting a custom […]

Pricer’s Points: Do you really want to pay extra for all that data? | Avi Chesla

Pricer’s Points: Do you really want to pay extra for all that data? | Avi Chesla

Big data is not only getting big, it’s also getting very expensive. Most SIEM vendors charge customers by the volume of data they handle. This means not only that companies usually end up spending more on protecting their networks than they originally planned, but also that they can’t predict, or budget, their security expenditure ahead […]

Why Cyptocurrency Prices Are Plummeting | Forbes

Why Cyptocurrency Prices Are Plummeting | Forbes

It’s been a rocky month for cryptoassets with Bitcoin falling below $4,000 in early December. November saw the firms Paragon and Airfox settle cases with SEC on the failure to register their ICOs as security offerings, in line with the Howey Test. Any promise of token price appreciation is now a ground for the blockchain platforms to […]

Uber admits to surge pricing at Global Citizen fest, offers full refunds | Times Live

Uber admits to surge pricing at Global Citizen fest, offers full refunds | Times Live

Uber SA has admitted to implementing surge pricing at the Global Citizen Festival at FNB Stadium in Johannesburg on Sunday, despite pledges by the festival and Uber that this would not happen. On Twitter, concert-goers said they were charged up to R1,200 for a trip after the festival. Uber has placed the blame on network […]

Better-than-Black-Friday Rift Deal Comes to Amazon & Best Buy | Road to VR

Better-than-Black-Friday Rift Deal Comes to Amazon & Best Buy | Road to VR

Missed out on Black Friday and Cyber Monday for some of the biggest deals in VR? You’re in luck—as a part of Best Buy’s ‘Door Buster’ deal, an even better deal has come to the Oculus Rift + Touch bundle for one day only. Update (10:50 AM ET, December 3rd, 2018): The Best Buy deal […]

How memory card pricing helped kill the Vita | Vita Player

How memory card pricing helped kill the Vita | Vita Player

The new storage solution did indeed prevent people from getting homebrew to run on the Vita, for the most part. Eventually, HENkaku was created, but even then, it can only run on Vita and PSTV systems with firmware version 3.30 installed. Which is why systems with that firmware version are selling for a pretty penny […]

Why Surge Pricing and Blockchain Tracking at Restaurants Aren’t Far Off | Skift Table

Why Surge Pricing and Blockchain Tracking at Restaurants Aren’t Far Off | Skift Table

Kokonas, who is also co-owner of culinary reservation system Tock, previously told Bloomberg that he thinks customers should be able to pay for their meal in advance. “I’m a big advocate for dynamic pricing,” he said during the panel. Rather than create culinary gimmicks with artificially inflated prices to make ends meet, Kokonas thinks restaurants […]

Now that bitcoin prices are ugly, decide if it’s worth an investment | The Seattle Times

Now that bitcoin prices are ugly, decide if it’s worth an investment | The Seattle Times

For the many people confused about bitcoin, here is an incomplete primer: Bitcoin, currently, is the best-known digital currency in the world. A digital or cryptocurrency is a form of money that you can’t hold in your hand, but you can buy/trade online and store in a digital wallet (think “electronic vault”). Where traditional currencies […]

Why the Bitcoin Price Could Take a Very Long Time to Reach New Highs | ccn

Why the Bitcoin Price Could Take a Very Long Time to Reach New Highs | ccn

The involvement of major financial institutions in the likes of Fidelity and Goldman Sachs have led to some improvements in the institutional sector of Bitcoin. However, considering that over $50 billion could be needed to fuel a rally for BTC from a low price range to the $20,000 region and the fact that BTC recovers […]