SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Pricing Psychology

Amazon shoppers prioritize price and shipping when deciding whether to buy | internet RETAILER

Amazon shoppers prioritize price and shipping when deciding whether to buy | internet RETAILER

Data from CPC Strategy shows more than half of shoppers will check prices elsewhere and not just turn to Amazon. Amazon.com Inc. shoppers care about price and shipping, and they will compare what other retailers offer before deciding whether to complete a purchase, according to a new report from digital marketing agency CPC Strategy. CPC’s […]

These new air fares are for the cheapest of the cheapskates | The Washington Post

These new air fares are for the cheapest of the cheapskates | The Washington Post

The big airlines have jumped into the “basic economy” market, competing with the super-cheap airlines that cater to the most frugal passengers. Within hours of each other, American and United announced that they had begun selling basic economy fares that push down the price of a ticket. The lower price can come with caveats, however, […]

Watch auctions: towards two-tier pricing | Watchonista

Watch auctions: towards two-tier pricing | Watchonista

Luxury costs the price we are willing to pay Premium lots, defined as the rarest pieces, offered for sale in their original condition and with pedigree, are increasing in price at each new sale. This trend has already been observed in the collector car market, which has witnessed increasingly significant price increases for cars in […]

Why 3 Is The Magic Number in a Pricing Strategy | Ninjodo

Why 3 Is The Magic Number in a Pricing Strategy | Ninjodo

Have you ever wondered why prices tend to have 90, 95 or 99 cents? You know, $19.99 instead of $20? It may be small change, but the 1 cent difference can actually skew people to buy a product. This is called a pricing strategy and it’s designed to play with your psychology. It’s the oldest […]

You Cut Your Prices. So Why Didn’t Consumers Notice? | WSJ

You Cut Your Prices. So Why Didn’t Consumers Notice? | WSJ

In fact, other tactics, such as clear in-store or website signage and clear marketing communications, generally cost less and do a better job of helping shoppers understand a brand’s position in the price-value equation. For example, one major discount apparel retailer, facing stiff competition from other fashion discounters, fought back by slashing prices across the […]

Well-Conceived Real-Time Pricing Strategies Increase Online Sales | Cue Connect Blog

Well-Conceived Real-Time Pricing Strategies Increase Online Sales | Cue Connect Blog

Data-driven flexible real-time pricing helps solve one of the biggest problems in retailing: What to charge for the product. Gone are the days when merchants have to guess what to charge and hope for the best. Comparisons with competitors’ prices are a great start, but merchants can also devise much more subtle and context-driven strategies. […]

Cheap Eats, Cheap Labor: The Hidden Human Costs Of Those Lists | NPR

Cheap Eats, Cheap Labor: The Hidden Human Costs Of Those Lists | NPR

This view of people of color as sources of “cheap” labor bleeds into our restaurant culture: Immigrant food is often expected to be cheap, because, implicitly, the labor that produces it is expected to be cheap, because that labor has historically been cheap. And so pulling together a “cheap eats” list rather than, say, an […]

Clear cookies when searching for flights online | INSIDER

Clear cookies when searching for flights online | INSIDER

Entire novellas have been written on how to score cheaper flights, and the internet is flooded with sites and apps claiming to be able to get you the best possible deal. But you don’t need any of that. There’s one simple little thing you can do to trick the system and get a cheaper ticket, […]

Pricing – Science or Art? | independenttribune.com

Pricing – Science or Art? | independenttribune.com

There are plenty of formulas, theories and spreadsheets out there to help you determine how to set prices for your products and services. You may opt for pricing consistently below your competition. Or you may prefer to ensure that your prices return a minimum profit margin. Perhaps it’s just ‘what feels right’. Or you may […]

Etihad Is Starting To Price The Residence More Reasonably | One Mile at a Time

Etihad Is Starting To Price The Residence More Reasonably | One Mile at a Time

As you’d expect, The Residence is bloody expensive. For example, a one-way ticket from New York to Abu Dhabi will set you back over $29,000. Recently I wrote about how not all tickets in The Residence are too insanely priced. For example, a ticket from Abu Dhabi to Mumbai costs ~$3,000. That’s still a lot of […]