OnDemand WTP Pricing Research

Tag: Pricing Psychology

‘Dynamic pricing’ can train us to shop smarter | Futurity

‘Dynamic pricing’ can train us to shop smarter | Futurity

When your online retail platform clears billions of transactions a year, what’s the harm in testing different prices for the same products on a relative handful of your customers? You might find a way to maximize revenue by increasing sales volume on your lower-priced products, right? Or, you might lock down sales on a product […]

Cuomo’s transport deputy unveils congestion pricing details at Brooklyn Chamber’s Newsmakers event | Brooklyn Daily Eagle

Cuomo’s transport deputy unveils congestion pricing details at Brooklyn Chamber’s Newsmakers event | Brooklyn Daily Eagle

Owners: ‘It’s going to hurt business’ If congestion pricing is put into effect, it’s going to cost a whole lot more to get to Manhattan by car, Michael Wojnar, deputy secretary of transportation for Gov. Andrew Cuomo, told a crowd at the Brooklyn Chamber’s Newsmakers event in Downtown Brooklyn on Thursday. Wojnar gave the attendees […]

Petrol gouging inquiry is overdue | The Canberra Times

Petrol gouging inquiry is overdue | The Canberra Times

The ACT Liberals committed to the fuel watch scheme last month after a series of reports by the Canberra Times  on the price gouging that has been a feature of life here for decades. Those reports noted fuel prices at one and two bowser service stations within 40 and 50 minutes drive of the ACT […]

Dollar store customers unconvinced by proposed change to pricing | Financial Times

Dollar store customers unconvinced by proposed change to pricing | Financial Times

A Manhattan-based hedge fund manager thinks he knows what is best for Dollar Tree. Starboard Value’s Jeff Smith argues the US discount variety chain should stop insisting on pricing every item — from spatulas to sunglasses — at only $1. But 760 miles away in suburban Nashville, customers are unconvinced. “They’d lose a lot of […]

Surge pricing may soon be on special at your favorite restaurant | Quartzy

Surge pricing may soon be on special at your favorite restaurant | Quartzy

Restaurants are joining hotels, airlines, ride services, and ski areas in the practice of adjusting their prices (paywall) to reflect consumer demand. This type of strategy has been most notable in the form of surge pricing for ride services like Uber and Lyft, but the restaurant version is actually something like the inverse. Instead of prices […]

Bitcoin below $3,000 would trigger a ‘blood bath’, says analyst | MarketWatch

Bitcoin below $3,000 would trigger a ‘blood bath’, says analyst | MarketWatch

What are analysts saying “For the past few weeks, we have not seen any significant movement in the bitcoin price. We are stuck in a price range of $3183 (17 December low) to $4234 (Dec. 24 high), as long as we are not breaking out of this range, there is nothing new,” wrote Naeem Aslam, […]

The CFO View Of The Freemium Model | Forbes

The CFO View Of The Freemium Model | Forbes

As the CFO of a company with the word “free” in the name, FreeConferenceCall.com, you might be surprised to learn I’m not a big fan of the freemium business model. While the strategy has short-term value as an awareness and customer acquisition tool, I believe it has too many inherent flaws to be considered as a […]

Markdowns Cost U.S. Retailers $300 Billion in 2018 | California Apparel News

Markdowns Cost U.S. Retailers $300 Billion in 2018 | California Apparel News

Who doesn’t love a sale? Consumers do, but for retailers the idea of discounting merchandise by 10 percent to 25 percent adds up. According to a recent U.S. retailer survey of more than 200 senior retail decision-makers, markdowns cost non-grocery-store retailers $300 billion in revenues in 2018, or 12 percent of their total sales. … […]

How ‘Decoy Pricing Tactics’ Are Costing You | Canstar Blue

How ‘Decoy Pricing Tactics’ Are Costing You | Canstar Blue

Decoy pricing in action Nine News used common products sold at pharmacies to highlight the issue. A small 31-tablet pack of Blackmores Vitamin C costs $9.49, with the 62-tablet pack costing $16.49. But shoppers only have to pay an additional $3.50 to purchase the 150-tablet pack, making the 62-pack a decoy. “Shoppers are being encouraged […]

GM posts $8.1 billion 2018 profit on strong vehicle pricing | WBTW

GM posts $8.1 billion 2018 profit on strong vehicle pricing | WBTW

DETROIT (AP) – General Motors posted an $8.1 billion net profit for 2018, fueled by better prices for vehicles sold in the U.S., its most lucrative market. It’s a strong rebound from the previous year when the company lost $3.9 billion on a giant tax accounting charge. GM made $10.8 billion before taxes in North […]