SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Pricing Psychology

EU Commissioner Warns Companies of Potentially Unlawful Use of Pricing Algorithms | The National Law Review

EU Commissioner Warns Companies of Potentially Unlawful Use of Pricing Algorithms | The National Law Review

Commissioner Vestager’s speech comes amidst increased enforcement into online practices and mirrors the concerns and recent enforcement activity by national competition authorities.  In August 2016, the UK Competition and Markets Authority issued an infringement decision against two online sellers of poster and frames for using automated re-pricing software to implement their price-fixing agreement. The German […]

The PLUS-Pricing Assessment | Manufacturing Business Technology

The PLUS-Pricing Assessment | Manufacturing Business Technology

The Challenge of Choosing a Pricing Strategy The rate of innovation in technology hardware has been accelerating over the past decades. However, a major challenge is defining an optimal launch pricing strategy to realize the new product’s full potential. If the launch price is set too high, the product will get rejected by the market; […]

Retailers – can you be liable for cartel behaviour for using pricing software and algorithms? | JDSupra

Retailers – can you be liable for cartel behaviour for using pricing software and algorithms? | JDSupra

A key issue regulators are grappling with is what antitrust liability can attach to retailers who use price matching software or other algorithms to match competitors’ online prices? In a speech made on 16 March 2017, the EU’s Commissioner for Competition, Margrethe Vestager, confronted the growing issue of the use of price matching software (PMS) […]

Boost profits with these 3 insights into pricing psychology | GrowthLab

Boost profits with these 3 insights into pricing psychology | GrowthLab

Con Dowler is an entrepreneurial nomad. He travels often, launching businesses wherever he lands. He and his business partner have opened bars, restaurants, and hostels in Spain, Argentina, and Guatemala — always on a shoestring budget so they can recoup their investments quickly. His typical approach is to spend a couple years luring in crowds, […]

3 Ways You Can Conquer Customer Price Fixation | Jeff Shore

3 Ways You Can Conquer Customer Price Fixation | Jeff Shore

Salesperson: “Welcome, and thanks for stopping by.” Customer: “What’s your price?” Salesperson: “Well, we will certainly get to that. How’s your day going?” Customer: “What’s your price?” Salesperson: “Okay, I’ll be happy to answer that but can I ask you a few questions first?” Customer: “What’s your price?” Salesperson: “Well, we actually have several options […]

Outlets at Shanghai airports, Disneyland move to fair pricing | Easy Branches

Outlets at Shanghai airports, Disneyland move to fair pricing | Easy Branches

MORE than 60 chain stores and restaurants in Shanghai’s two airports and Disneyland on Wednesday vowed to keep prices on par with those in their other outlets in the city, following pressure from Shanghai’s price regulator. The Shanghai Development and Reform Commission said that it had received a great deal of consumer complaints that dining […]

Pricing psychology: How to set prices to increase sales? | Pixiolabs

Pricing psychology: How to set prices to increase sales? | Pixiolabs

Getting customers to make a purchase is the ultimate goal of marketing. How to set prices to increase sales? Oftentimes new online merchants overfocus on such things such as the size of the font used to show the price. Research into consumer psychology offers some interesting insights into the most effective way to display prices. […]

The Relentless Quest For Low Prices | Forbes

The Relentless Quest For Low Prices | Forbes

According to PricewaterhouseCoopers’ latest report, price is the No. 1 factor that motivates purchases. Shoppers are relentless in their search for affordability, scouring the web to research and compare prices. Meanwhile, competitive pricing is unsustainable long-term as retailers compete with the flurry of new entrants in the onslaught of e-commerce disruption. Our recent retail survey found 64% […]

Change the Way You Think About Pricing | The Strategic Agent

Change the Way You Think About Pricing | The Strategic Agent

You’ve probably heard me say this before…we, real estate agents, simply were not taught how to discover an asking price correctly. Frequently, an agent will approach me about a troubled listing by saying, “Jo, I have a house that is not getting showings.  What do you think?” I respond by saying, “It’s over priced.” “No,” […]

Luxury Brands’ Pricing Strategy in China | Global Pricing Strategies

Luxury Brands’ Pricing Strategy in China | Global Pricing Strategies

With the economic boom, Chinese customers are becoming one of the significant groups for luxury companies among all different kinds of area from fragrance to cars. In the next five years, with the disposable incomes of consumers rising, the demand for premium brands had grown. However, the high import taxes, unstable currency and the huge […]