Tag: Pricing Psychology

Trade Me fee change sparks angry response from retailers | NZ Herald

Trade Me fee change sparks angry response from retailers | NZ Herald

Plans by Trade Me to change its success fee model to include shipping costs has sparked an angry response from some retailers on the auction site. The change means that from March 14 success fees for professional retailers will apply to both the item sale price and the shipping cost. The change did not affect […]

Pricer’s Points: The decoy effect: Why you make irrational choices every day (without even knowing it) | Kent Hendricks

Pricer’s Points: The decoy effect: Why you make irrational choices every day (without even knowing it) | Kent Hendricks

The decoy effect describes what happens when, while choosing between two items, a third item is introduced that causes you to switch your preference between the first two items. A few weeks ago, I was at a clothing store trying to decide between two shirts. I liked the way one shirt fit, but I liked […]

All about penetration pricing strategy | Amazon Services

All about penetration pricing strategy | Amazon Services

As an e-tailer, you must already know that it’s all about setting the right price when it comes to effectively catering to your target audience. A well-articulated penetration pricing strategy will help you break into an already established product category and gain traction. Initially, you’ll have to put up your offerings for sale at a […]

Bitcoin price crash: This is the reason cryptocurrency prices are plummeting | Express.co.uk

Bitcoin price crash: This is the reason cryptocurrency prices are plummeting | Express.co.uk

Express.co.uk recently spoke with Ryan Derks, an investor with years of experience under his belt who now runs his own federally registered fund specialising in cryptocurrencies, who was eager to explain why Bitcoin is coming down from such a dramatic high. He said: “What happened with Bitcoin over the last three to four months is […]

Bitcoin price CRASH sees ‘cryptocurrency billionaires’ suffer HUGE hit in financial value | Express

Bitcoin price CRASH sees ‘cryptocurrency billionaires’ suffer HUGE hit in financial value | Express

Many of them enjoyed a 14,409 average per cent rise to the coins in their wallets in 2017. The news has come as last week saw a mass sell-off of cryptocurrencies, leading prices to drop to their lowest levels for several months. The news has come as last week saw a mass sell-off of cryptocurrencies, […]

Pricer’s Points: The Untold Truth of Price Increases | Mike Lawson

Pricer’s Points: The Untold Truth of Price Increases | Mike Lawson

At some point, every company faces the question of when and how to increase price. For many companies, its an annual exercise. For others, price increases occur many times throughout the year. There are phantom price increases (think of that ½ gallon of orange juice that is now only 59 ounces, but costs the same), hidden price increases […]

GM profit beats estimates on cost-cutting, higher vehicle prices | The Globe and Mail

GM profit beats estimates on cost-cutting, higher vehicle prices | The Globe and Mail

General Motors Co on Tuesday posted better-than-expected quarterly results as cost-cutting and higher vehicle prices offset a double-digit decline in U.S. sales volume and said it expected 2018 would be a strong year globally and in North America, sending its stock up more than 1 per cent. Speaking to reporters, Chief Financial Officer Chuck Stevens […]

New app that lets you spin to choose restaurants debuting in Lynchburg | WSET

New app that lets you spin to choose restaurants debuting in Lynchburg | WSET

LYNCHBURG, Va. (WSET) – A new app, called Spotluck, is debuting in Lynchburg and developers hopes it will bring dynamic pricing to the restaurant industry with a “gamified spin.” The app pioneers real-time discounts that fluctuate based on day, time, weather and other factors that impact restaurant occupancy. Their software yields higher discounts on rainy […]

Bitcoin price: Here’s why Bitcoin is PLUMMETING today | Express.co.uk

Bitcoin price: Here’s why Bitcoin is PLUMMETING today | Express.co.uk

Bitcoin is having a bad year as it plummeted to a two month low of $7,8989.07 on Friday, according to CoinDesk.com. The cryptocurrency fell 11.75 percent to $7,989.07 at 12:09 in London. The global cryptocurrency market has had over $100 billion was wiped off the global cryptocurrency market in 24 hours on Friday. The total market […]

IKEA’s Success Can’t Be Attributed to One Charismatic Leader | Harvard Business Review

IKEA’s Success Can’t Be Attributed to One Charismatic Leader | Harvard Business Review

IKEA’s success did not result from the kind of planful strategy development that is still taught in some business schools. Quite the contrary.  It has been mixture of emergence, haphazardness, and invention through necessity.  For example, when the first IKEA catalogue came out in 1951, many retailers had similar, mail-order business models. To crush the […]