OnDemand WTP Pricing Research

Tag: Pricing Research

Event Pricing Strategy: The 2019 Guide | Event Manager Blog

Event Pricing Strategy: The 2019 Guide | Event Manager Blog

Event pricing strategy is a tricky business. Setting the right ticket price can ensure a sell out event. Conversely, if you price tickets too high or too low this can directly impact on final attendance numbers. Event pricing is a tricky balancing act that many event planners struggle with, whether it is finding the optimum […]

Higher prices for longer stays | UDaily

Higher prices for longer stays | UDaily

Why guest expectations and hotel pricing practices don’t align During the summer season, as people are booking their summer vacations, they’re deciding how long to stay away. Many believe that by booking a longer hotel stay they will get a “deal.” However, research from the University of Delaware’s Alfred Lerner College of Business and Economics […]

Pricer’s Points: How to price – People | Jon Poley

Pricer’s Points: How to price – People | Jon Poley

This article is about getting your people and organisation right to optimise your pricing. Following articles on Governance and Strategy, it’s the next most important pillar in the series “How to price” looking at how to deliver your organisation’s pricing ambitions. Have someone wake up thinking about pricing every day. Outside of insurance and a […]

Spark’s electric cars now available to rent in Bucharest at double the price of an electric scooter | Business Review

Spark’s electric cars now available to rent in Bucharest at double the price of an electric scooter | Business Review

Spark, a Lithuanian startup that is also present in Bulgaria, was launched officially in Romania on Wednesday. The company offers electric car rentals which are similar to electric scooter rentals, with payment by the minute. Users must install the app and upload the necessary documents (driver license, bank account), without the need of a deposit. […]

It’s Not Your Job to Save Your Customers Money. Here’s How to Overcome the Anxiety of Pricing | Inc.com

It’s Not Your Job to Save Your Customers Money. Here’s How to Overcome the Anxiety of Pricing | Inc.com

I call it the “Pricing Panic.” It’s when you are talking to a client about pricing, and you assume that there’s no way they’ll ever pay your price, so you start thinking of ways to discount the price before the conversation even starts. It’s one of the most challenging things about starting a business, especially a […]

Libraries Are Unsatisfied With E-Book Pricing Models | Forbes

Libraries Are Unsatisfied With E-Book Pricing Models | Forbes

The past six months have seen quite a lot of activism around libraries’ ability to buy books for readers. The issue at hand: e-book pricing. Libraries currently pay more than general consumers (i.e. end users) for e-books. Publishers provide a variety of pricing models for their e-book products, but there are flaws with each of […]

Pricer’s Points: How to price – Strategy | Jon Poley

Pricer’s Points: How to price – Strategy | Jon Poley

It seems that strategy is one of the most complex and nebulous subjects and developing a pricing strategy is no easier. To help, as with the rest of the articles in this “How to price” series, here are 5 actionable items to make your pricing strategy work. I’ve drawn on lessons from chess and quotes […]

Startup lets you rent out your own car by the hour | NZ Herald

Startup lets you rent out your own car by the hour | NZ Herald

The idea behind YourDrive is that you can rent out your car during downtime – be it while you’re at work or away for a few days. The startup has software that will suggest hourly and daily pricing based on make and model, but an owner can override it if they choose. Ellison says allowing […]

Pricer’s Points: How to price – Governance | Jon Poley

Pricer’s Points: How to price – Governance | Jon Poley

In my experience nothing works well in pricing without getting governance right – I’ve seen smaller SMEs focus elsewhere and large enterprises assume their corporate governance will cover the specifics of pricing. If you want to be sure you’re not risking a lot or leaving money on the table by then please do read on. […]

Reverse Reference Pricing: Rewarding Patients For Reducing Medicare Costs | Health Affairs

Reverse Reference Pricing: Rewarding Patients For Reducing Medicare Costs | Health Affairs

Prices for health care services vary significantly, not only across markets but also within markets across settings of care. For example, the same services or care received in hospital outpatient departments (HOPDs) can cost several times as much as care received in ambulatory surgery centers (ASCs), with no difference in quality. This significant variation in […]