Event pricing strategy is a tricky business. Setting the right ticket price can ensure a sell out event. Conversely, if you price tickets too high or too low this can directly impact on final attendance numbers. Event pricing is a tricky balancing act that many event planners struggle with, whether it is finding the optimum […]
Why guest expectations and hotel pricing practices don’t align During the summer season, as people are booking their summer vacations, they’re deciding how long to stay away. Many believe that by booking a longer hotel stay they will get a “deal.” However, research from the University of Delaware’s Alfred Lerner College of Business and Economics […]
This article is about getting your people and organisation right to optimise your pricing. Following articles on Governance and Strategy, it’s the next most important pillar in the series “How to price” looking at how to deliver your organisation’s pricing ambitions. Have someone wake up thinking about pricing every day. Outside of insurance and a […]
Spark, a Lithuanian startup that is also present in Bulgaria, was launched officially in Romania on Wednesday. The company offers electric car rentals which are similar to electric scooter rentals, with payment by the minute. Users must install the app and upload the necessary documents (driver license, bank account), without the need of a deposit. […]
I call it the “Pricing Panic.” It’s when you are talking to a client about pricing, and you assume that there’s no way they’ll ever pay your price, so you start thinking of ways to discount the price before the conversation even starts. It’s one of the most challenging things about starting a business, especially a […]
The past six months have seen quite a lot of activism around libraries’ ability to buy books for readers. The issue at hand: e-book pricing. Libraries currently pay more than general consumers (i.e. end users) for e-books. Publishers provide a variety of pricing models for their e-book products, but there are flaws with each of […]
It seems that strategy is one of the most complex and nebulous subjects and developing a pricing strategy is no easier. To help, as with the rest of the articles in this “How to price” series, here are 5 actionable items to make your pricing strategy work. I’ve drawn on lessons from chess and quotes […]
The idea behind YourDrive is that you can rent out your car during downtime – be it while you’re at work or away for a few days. The startup has software that will suggest hourly and daily pricing based on make and model, but an owner can override it if they choose. Ellison says allowing […]
In my experience nothing works well in pricing without getting governance right – I’ve seen smaller SMEs focus elsewhere and large enterprises assume their corporate governance will cover the specifics of pricing. If you want to be sure you’re not risking a lot or leaving money on the table by then please do read on. […]
Prices for health care services vary significantly, not only across markets but also within markets across settings of care. For example, the same services or care received in hospital outpatient departments (HOPDs) can cost several times as much as care received in ambulatory surgery centers (ASCs), with no difference in quality. This significant variation in […]
PND is a digest of pricing focused news, thought leadership, events, training and certification resources for pricing professionals. This Edition is brought to you by: Perfect Price The Perfect Price AI platform makes millions of pricing decisions for forward-thinking companies around the world. Our cloud-based service allows customers to quickly anticipate and react to changes in demand […]
Apple Arcade Could Win Customers with Attractive Pricing | Market Realist
Apple’s (AAPL) is rumored to be offering its upcoming gaming subscription service, Apple Arcade, for $4.99 per month. Guilherme Rambo from 9to5Mac revealed the expected price of Apple Arcade based on a promotional message in one of the application programming interfaces used by the Apple Store app. 9to5Mac gained access to a special early access […]
Apple TV+ Cost: Tech Giant Reportedly Eyes $9.99 Price Point | Observer
Timing is everything. On Monday, we explored how we would handle the missing details surrounding Apple’s forthcoming streaming service, Apple TV+, including the still unknown cost and launch date of the platform. Today, we may have been given an answer on the former. Apple is reportedly “weighing” a $9.99 per month cost following a free […]
AT&T brings cable TV prices to online streaming with $135 monthly plan | Ars Technica
AT&T is now charging up to $135 a month for the online video service formerly known as DirecTV Now. DirecTV Now launched in 2016 with plans ranging from $35 to $70 a month for 60 to 120 channels. There have been several price increases and a reduction in the number of channels since, resulting in […]
This Week in Pricing > 8/17/19
TWIP is a digest of pricing focused news, thought leadership, events, training and certification resources for pricing professionals. This Edition is brought to you by: The Perfect Price AI platform makes millions of pricing decisions for forward-thinking companies around the world. Our cloud-based service allows customers to quickly anticipate and react to changes in demand in real-time […]
Connect
Follow via RSS feed or on the following social media platforms.