OnDemand WTP Pricing Research

Tag: Pricing Research

Surge pricing may soon be on special at your favorite restaurant | Quartzy

Surge pricing may soon be on special at your favorite restaurant | Quartzy

Restaurants are joining hotels, airlines, ride services, and ski areas in the practice of adjusting their prices (paywall) to reflect consumer demand. This type of strategy has been most notable in the form of surge pricing for ride services like Uber and Lyft, but the restaurant version is actually something like the inverse. Instead of prices […]

Anchor Pricing | PriceBeam

Anchor Pricing | PriceBeam

Anchor Pricing is the concept of making a product that was first offered seem cheaper when it put alongside another product. An example of this would be initially offering a customer a product that costs 300 GBP but then showing and comparing a more expensive alternative, say 450 GBP to that customer. That first product […]

Wednesday’s polar vortex could bring boom or bust for ride-share and taxi drivers | Chicago Tribune

Wednesday’s polar vortex could bring boom or bust for ride-share and taxi drivers | Chicago Tribune

Both the Uber and Lyft ride-sharing services experienced surge-pricing on Monday, which occurs when high demand causes prices to spike. But Wednesday, many offices will be shuttered and schools will be closed. It remains to be seen whether the streets will be deserted, or whether there will be people hailing rides because they don’t want […]

Brexit and its Impact on Price Increases | PriceBeam

Brexit and its Impact on Price Increases | PriceBeam

The 29th of March, 2019, the day the United Kingdom officially leaves the European Union, is fast approaching. It is important for businesses to know the impacts Brexit will have on pricing for their products and how they can prepare for post-Brexit. Food prices are expected to go up after Brexit and some have even […]

Pricing Needs to Reflect Who People Want to Be, Not Just What They Want | Harvard Business Review

Pricing Needs to Reflect Who People Want to Be, Not Just What They Want | Harvard Business Review

When are people willing to pay a super-high price premium for something? They do, for example, for vacation properties in just the right places, like Southampton, Carmel, or Aspen; for condos in famous buildings, like 432 Park Avenue or The Millennium Tower (even if the latter might be sinking into oblivion); for signature luxury fashion […]

Customer Intelligence Analytics: 10 Mistakes Firm Make | PriceBeam

Customer Intelligence Analytics: 10 Mistakes Firm Make | PriceBeam

Ultimately, your goal with your customer intelligence analytics is to get results that are actionable. To obtain this, you need to get results that are: Statistically significant Based on all types of customers Clear of bias Click the button below to download our white paper featuring 10 mistakes companies make with Customer Intelligence Analytics. More Resources: Tip […]

Uber will start charging London customers an extra 15p/mile this WEEK – here’s why | Mirror Online

Uber will start charging London customers an extra 15p/mile this WEEK – here’s why | Mirror Online

It’s the go-to taxi service for many people around the world, but Uber prices are set to increase in London this week. Uber has announced that it is adding 15p/mile onto every trip taken through the app in London. This new fee is part of the Mayor’s Clean Air Plan, and will be added from […]

Upcoming and On-Demand Pricing Events > January 2019

Upcoming and On-Demand Pricing Events > January 2019

Take your pricing game to the next level – check out these upcoming in-person as well as live/on-demand webcast pricing events. Be sure to check the Pricing Events Calendar regularly as it offers a list of upcoming pricing focused conferences, webcasts, in-person and online training, and other professional development/networking events. Upcoming Events Webinar: Pricing in New Product […]

Webinar (On-Demand): How to Increase Prices Using Willingness to Pay Insights | PriceBeam

Webinar (On-Demand): How to Increase Prices Using Willingness to Pay Insights | PriceBeam

This PriceBeam Webinar covers how willingness to pay research can be used to successfully manage and implement price increases. Successful price increases can deliver tremendous profits but many fail to be properly implemented whereas others anger customers unnecessarily. In this webinar we show how insights from market research into customers’ willingness to pay can increase […]

What Is Restaurant ‘Surge Pricing,’ and Should You Be Scared? | Food & Wine

What Is Restaurant ‘Surge Pricing,’ and Should You Be Scared? | Food & Wine

The Uber era has marked several shifts in culture, from the proliferation of AUX cord literacy to a decreased willingness to ride public transit at 3 a.m. even when it’s quicker. The San Francisco start-up’s business model, in particular, has spread far beyond the realm of the service economy and transportation. Take surge pricing. Restaurants have begun experimenting […]