Tag: Pricing Research

Forget Subway’s $5 Footlong, It’s $4.99 (For Now) | CMO Strategy – AdAge

Forget Subway’s $5 Footlong, It’s $4.99 (For Now) | CMO Strategy – AdAge

Subway has tried a variety of campaigns from a variety of agencies in the past few years aimed at getting customers to stop thinking about its $5 Footlong sub sandwich. Now it’s shaving a penny off that abandoned price point and hyping the price in the hopes of getting people to think about visiting the […]

A Post-Christmas Carol | Strategic Pricing Solutions

A Post-Christmas Carol | Strategic Pricing Solutions

Customers are smart, they’re cagey and quick; They know their vendors can be like St. Nick. When quotas are missed in the first period or two, Gifts and discounts for customers old and new. “Hey Dasher, hey Dancer, hey Prancer and Vixen, It’s time for your sales team to be a blitzin’. Come to my […]

European Pricing Summit  & Commercial Excellence 2018 | Finance iQ

European Pricing Summit & Commercial Excellence 2018 | Finance iQ

About the European Pricing Summit 2018 The advent of disruptive technology, growth of e-commerce and increasing competition from global markets are just a few of the reasons why leading companies are spending time and money to develop a pricing strategy that works. Many pricing leaders are wondering what direction to take their pricing strategy in […]

In this Chennai restaurant – the food is served hot – by robots | Moneycontrol.com

In this Chennai restaurant – the food is served hot – by robots | Moneycontrol.com

To add to the cool factor, the restaurant has a selfie corner outside for people who want to take one with the robots. Besides the unique theme, the pricing strategy also seems to work for the restaurant. As per The Hindu report, the average cost for a table of two is Rs 1000. The duo […]

Business Lessons Any Entrepreneur Can Learn From a Failed Restaurant | AllBusiness.com

Business Lessons Any Entrepreneur Can Learn From a Failed Restaurant | AllBusiness.com

This is a good idea for any new business owner: Do a test run of your business idea. Do a proof of concept. Start small and see if you can make money first on a small scale, before you go all in on starting a new business and making bigger investments and taking bigger risks. […]

Here’s how much it would cost to buy the ’12 days of Christmas’ gifts in 2017 | wcfcourier.com

Here’s how much it would cost to buy the ’12 days of Christmas’ gifts in 2017 | wcfcourier.com

“It is similar to the U.S. Consumer Price Index, which measures the changing prices of goods and services like housing, food, clothing, transportation and more that reflect the spending habits of the average American,” PNC explains on its website. Getting straight to the point, the total cost for the “12 Days of Christmas” gifts in […]

PNC Christmas Price Index Predicts Holiday Cheer, Not Prices, On The Rise This Year | Forbes

PNC Christmas Price Index Predicts Holiday Cheer, Not Prices, On The Rise This Year | Forbes

It’s beginning to look (and feel) a lot like Christmas! If you’re in the gift-giving mood, consider that purchasing all the gifts in the classic carol “The 12 Days of Christmas” will cost you $34,558.65 in 2017, a boost of just about $200 from last year. That’s the official tally according to the 34th PNC […]

Wal-Mart shrinks gap with Amazon, makes pricing more competitive | Business Standard News

Wal-Mart shrinks gap with Amazon, makes pricing more competitive | Business Standard News

Wal-Mart Stores Inc is within striking distance of matching Amazon.com Inc’s online prices for the first time, a key milestone in its effort to regain the “low price leader” title. Wal-Mart has aggressively invested in making its prices more competitive against brick-and-mortar rivals since the start of the year. Now, the shrinking gap is also […]

Walmart vs. Amazon: which is cheaper? | Business Insider

Walmart vs. Amazon: which is cheaper? | Business Insider

Amazon is losing its edge in the low-price wars online. A new price study spanning 700 days found that Walmart’s prices online are now just 0.3% more expensive than Amazon’s on average, Reuters reports. That’s down from a 3% premium last year. In some categories, Walmart’s prices were significantly lower than Amazon’s, the study by […]

Consumers using price transparency to budget, not comparison shop | BenefitsPRO

Consumers using price transparency to budget, not comparison shop | BenefitsPRO

People looking for health care coverage aren’t using price transparency tools to shop around for cheaper providers. Instead, says a new study, they use them to plan for out-of-pocket expenses. The Accenture study, reports Modern Healthcare, gives the lie to the claim that consumers will shop around for the cheapest providers if they know the […]