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Tag: Pricing Research

The Relentless Quest For Low Prices | Forbes

The Relentless Quest For Low Prices | Forbes

According to PricewaterhouseCoopers’ latest report, price is the No. 1 factor that motivates purchases. Shoppers are relentless in their search for affordability, scouring the web to research and compare prices. Meanwhile, competitive pricing is unsustainable long-term as retailers compete with the flurry of new entrants in the onslaught of e-commerce disruption. Our recent retail survey found 64% […]

The prospective impact of food pricing on improving dietary consumption: A systematic review and meta-analysis | PLOS

The prospective impact of food pricing on improving dietary consumption: A systematic review and meta-analysis | PLOS

Background While food pricing is a promising strategy to improve diet, the prospective impact of food pricing on diet has not been systematically quantified. Objective To quantify the prospective effect of changes in food prices on dietary consumption. Design We systematically searched online databases for interventional or prospective observational studies of price change and diet; […]

UNK grad Larreau’s broodmare pricing research gets published | UNK News

UNK grad Larreau’s broodmare pricing research gets published | UNK News

Larreau’s research evolved from her personal interest in horses and came about during economics research methods and senior seminar courses at UNK. “The current real average selling price of a thoroughbred broodmare is nearly half its peak value in 2000. While annual price changes are influenced by economic performance, different prices at an auction are […]

6 Things Brands Should Consider When Pricing for Cross Border Markets | eShopWorld

6 Things Brands Should Consider When Pricing for Cross Border Markets | eShopWorld

Poor product pricing for new markets may be costing brands, we look at the key pricing concerns that affect conversion for International retailers To optimize conversion, online retailers should research pricing and aim to hit a price point that is sustainable in individual countries. The returns that can be generated in short tail markets can […]

You Cut Your Prices. So Why Didn’t Consumers Notice? | WSJ

You Cut Your Prices. So Why Didn’t Consumers Notice? | WSJ

In fact, other tactics, such as clear in-store or website signage and clear marketing communications, generally cost less and do a better job of helping shoppers understand a brand’s position in the price-value equation. For example, one major discount apparel retailer, facing stiff competition from other fashion discounters, fought back by slashing prices across the […]

What Businesses Can Learn From Restaurants | Search Engine People

What Businesses Can Learn From Restaurants | Search Engine People

When it comes to pricing your services or products, you will be surprised to know that pricing changes can effect your business quite a bit. If you think about it, you probably have competitors, so your customers don’t need to buy your services or products. They usually do it because of your unique selling proposition, […]

Pricing Strategy of the Future | Deloitte

Pricing Strategy of the Future | Deloitte

You probably know that the price of a product affects the customers’ buying behavior and that price is one of the most important factors influencing profit margin. But what is the right price? And how can companies set a price that is in accordance with the customer’s associated value of the product or service? Neuroscience […]

Pharmaceutical Pricing Remains in Focus for 2017 | Market Wired

Pharmaceutical Pricing Remains in Focus for 2017 | Market Wired

RESEARCH TRIANGLE PARK, NC–(Marketwired – December 28, 2016) – A new survey of life science market access teams found that 87% of biotech groups are in charge of product pricing. The study found that a number of global pricing trends, such as emerging market payer systems and recent regulatory reforms affecting NICE and the EMA, […]

Effectiveness of Pricing Strategies on French Fries and Fruit Purchases among University Students: Results from an On-Campus Restaurant Experiment | PLOS ONE

Effectiveness of Pricing Strategies on French Fries and Fruit Purchases among University Students: Results from an On-Campus Restaurant Experiment | PLOS ONE

Key findings Increasing the meal price by 10 and 20% when choosing French fries was associated with respective 10.9 and 21.8% absolute reductions in French fries purchases, while reducing the meal price by 10 and 20% when choosing fruit for dessert was associated with absolute increases in fruit purchases of respectively 25.1 and 42.4% (all […]

Making Money is the Objective | Strategic Pricing Solutions

Making Money is the Objective | Strategic Pricing Solutions

Retail is an inherently low-margin business.  (If you doubt it, just look at Amazon’s return on sales.) To survive, retailers use many tools to determine how they can sell more to customers and at higher prices.  In recent years, data science has become a much more important part of the retail toolkit.  By analyzing how […]