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Tag: Pricing Science

Behind the scenes of Lilly’s ad referencing pricing | Medical Marketing and Media

Behind the scenes of Lilly’s ad referencing pricing | Medical Marketing and Media

In the wake of the release of the first drug ads that reference price information – spots for diabetes treatment Trulicity – Eli Lilly explained the thinking that went into its choices, which include directing consumers to a website and toll-free phone number. Lina Shields, chief media officer of Lilly USA, said the company conducted […]

Trump’s drug ad price transparency contains huge loophole, researchers identify | CNN

Trump’s drug ad price transparency contains huge loophole, researchers identify | CNN

“For the high-priced drug, the price disclosure significantly reduced the likelihood of participants asking their physician about the drug, asking their insurer about the drug, researching the drug online and taking the drug,” the study found. “However, this finding weakened if the advertisement included a modifier indicating that consumers’ out-of-pocket cost might be zero.” Lead […]

How Price Points Can Trick Us Into Making a Purchase | Psychology Today

How Price Points Can Trick Us Into Making a Purchase | Psychology Today

“Five dollars is a magic number.” — Unnamed restaurant industry consultant. Thanks to decades of behavioral economics research, we now know that microeconomic theories often fail to describe actual buying behavior. For instance, a basic microeconomic theory postulate is that as prices go up, demand should go down. In the real world, however, this is […]

Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Utpal Dholakia, George R. Brown Professor of Marketing at Rice University. What exactly is a price point and how does it affect consumer behavior? It turns out that price points are anomalies in the demand curve that occur due to entrenched consumer ideas of what the normal or usual price for a product should be. […]

Hospitals’ confusing online price lists give patients a headache | CBS News

Hospitals’ confusing online price lists give patients a headache | CBS News

A new federal rule that took effect this year was supposed to make health care costs more transparent by requiring hospitals to disclose their prices to the public. But it may be adding to patients’ confusion. Nicki Pogue’s recent out-of-network emergency room visit for a viral syndrome left her more fearful of her hospital bill […]

What you don’t know about Netflix’s price increase | Perfect Price

What you don’t know about Netflix’s price increase | Perfect Price

Netflix raised prices $2 yesterday, and as a direct result, their shares added 6.5%. As a CEO, CFO, or controlling shareholder, wouldn’t it be nice to do the same thing? Add $2 to prices and add $9.5 billion to your market capitalization? Move over Warren, I get the cover shot on Barron’s this month. Netflix […]

Drug Pricing War Leads CVS And Walmart To Part Ways | The Daily Caller

Drug Pricing War Leads CVS And Walmart To Part Ways | The Daily Caller

Walmart and CVS Health’s pharmacy benefit management (PBM) division announced they’re parting ways Tuesday, and it’s a split that could disproportionately impact rural patients, health care entrepreneur Dave Chase told The Daily Caller News Foundation. The split was brought on by a pricing dispute and means that many people who have CVS Health drug plans […]

House Dems announce sweeping investigation of drug pricing | WCJB ABC 20

House Dems announce sweeping investigation of drug pricing | WCJB ABC 20

WASHINGTON (AP) — House Democrats announced a sweeping investigation Monday of the pharmaceutical industry’s pricing practices, jockeying for the upper hand with the Trump administration on an issue that concerns Americans across the political spectrum. Oversight and Reform Committee Chairman Elijah Cummings said he’s sent letters to 12 major drugmakers seeking detailed information and documents […]

Will the New Hospital Pricing Transparency Law Be Effective? | The Legal Examiner

Will the New Hospital Pricing Transparency Law Be Effective? | The Legal Examiner

On Jan. 1, a new law came into effect that requires hospitals in the United States to post the prices of all of their offered services and procedures online. This law, called the Inpatient Prospective Payment System rule, was designed with the intention of increasing medical bill transparency for patients. Some worry, however, that the […]

You can now look up charges at your local hospital. Good luck understanding them |  Vox

You can now look up charges at your local hospital. Good luck understanding them | Vox

The Trump administration rang in 2019 by enacting a seemingly great health care policy: requiring all hospitals to list the price of their most common procedures on their websites. The whole idea was to make the American health care system more transparent, allowing patients to research the cost of care at thousands of hospitals across […]