Tag: Pricing Science

Pricer’s Points: Navigating Big Data Analytics – “What if’s” in Dynamic Pricing | Tom Bacon

Pricer’s Points: Navigating Big Data Analytics – “What if’s” in Dynamic Pricing | Tom Bacon

Dynamic pricing is highly complex – and sometimes not intuitive.  A significant increase in observed demand for a period may not actually drive a significant increase in forecast demand.  And, many times even a large increase in forecast demand for a higher fare has little or no impact on the seats set aside for that […]

The Fat Years For U.S. Airlines Are Coming to an End | Bloomberg

The Fat Years For U.S. Airlines Are Coming to an End | Bloomberg

America’s passenger carriers have discovered that it’s getting more expensive to run an airline these days. While summertime profits were fine, and travel demand remains robust, a number of airlines are facing higher bills from a variety of factors: labor contracts, significant airport renovation projects, technology spending and fleet upgrades. The increase in expenses is creeeping into 2018 […]

How Much Energy Can You Cram Into Your Halloween Candy? | WIRED

How Much Energy Can You Cram Into Your Halloween Candy? | WIRED

All candies are not equal; some might have more stuff in them that does not add to the total calorie value. But overall, there seems to be fairly nice correlation between candy mass and candy energy. From the graph, candy has an energy density around 22 megajoules per kilogram. But how does this energy density […]

4 Ways You Could Be Incorporating Artificial Intelligence Into Your Marketing Strategy | Entrepreneur

4 Ways You Could Be Incorporating Artificial Intelligence Into Your Marketing Strategy | Entrepreneur

4. Pricing Finally, another huge opportunity for AI-savvy marketers is the possibility of dynamic pricing. As digital content manager Robert Allen has wisely commented on LinkedIn: “Discounts are extremely powerful, but they can also hurt your bottom line . . . sales are so effective because they get people to buy your product that previously […]

GNC Shows Q3 Profit with New Model | Whole Foods Magazine

GNC Shows Q3 Profit with New Model | Whole Foods Magazine

Pittsburgh, PA – Just six weeks into the job, GNC Holdings CEO Ken Martindale expressed optimism about a turnaround with unique products and services in the pipeline for 2018 and the ability to market them better during his first call with analysts reporting same store third-quarter sales up 1.3% in company-owned stores. “It is clear […]

Price Elasticity Shifts Mean New Revenue Opportunities and Risks for Retailers and Brands | PointofSale.com

Price Elasticity Shifts Mean New Revenue Opportunities and Risks for Retailers and Brands | PointofSale.com

Childrenswear shows opportunities to increase prices in sleepwear but be cautious of high-priced bottoms Research shows that while overall sales of childrenswear are falling, some brands and retailers are seeing significant growth. This is in line with First Insight’s report which found that elasticity is falling along with pricing. Sleep/loungewear in particular has shown declining […]

11 steps for a successful new product or service launch | The Business Journals

11 steps for a successful new product or service launch | The Business Journals

5. Develop a price based on your strategy, brand and allocated costs. Much can be written about pricing strategy. Generally, if your strategy is to open doors for other products/services, then you have significant pricing flexibility. If your product needs to make a profit, then you need to understand your cost of goods sold, and […]

Is This American’s Most Offensive Award Pricing Ever? | One Mile at a Time

Is This American’s Most Offensive Award Pricing Ever? | One Mile at a Time

While that’s about as many miles as American will charge for a one-way business class award, it’s not the most offensive award cost, in my opinion. Reader Jeff emailed me to share the absurd award prices that American is trying to charge between San Francisco and Los Angeles on the Sunday after Thanksgiving. Paid tickets […]

The Psychology of Competitive Pricing for Ecommerce | Business2Community

The Psychology of Competitive Pricing for Ecommerce | Business2Community

Pricing for ecommerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the lowest prices. A profitable pricing strategy involves considering not only […]

Don’t wait to book your holiday travel: Get those airline and hotel reservations now | Orange County Register

Don’t wait to book your holiday travel: Get those airline and hotel reservations now | Orange County Register

Ho ho ho. Gobble gobble. I know it’s barely October, but you’re not going to save money by waiting to book your holiday flights and hotels – in fact it’s going to cost you money. Airlines are flying packed, and hotels now use so-called dynamic pricing, which means that as supply of available rooms goes […]