SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Pricing Science

Airfares: Government mulls analytics tool to provide price trends | The Economic Times

Airfares: Government mulls analytics tool to provide price trends | The Economic Times

NEW DELHI: The government is mulling having an analytics tool that will provide future ticket price trends for the travellers, amid lingering concerns over steep fluctuations in airfares. Historical data analysis as well as “price curves with predictive data analytics” are proposed to be utilised to have a long term picture about airfare trends in […]

How to Turn Online Data into a Pricing Strategy That Works | Knowledge@Wharton

How to Turn Online Data into a Pricing Strategy That Works | Knowledge@Wharton

Knowledge@Wharton: Is there a clear indication of how companies should be playing with price based on how someone is monitoring price? Moon: Those are exactly some of the issues that we wanted to explore in this research. One of the interesting things that we found is that, even in this very informationally rich space, sometimes […]

The Math, Psychology, and Technology Behind Effective Retail Prices | Vend Retail Blog

The Math, Psychology, and Technology Behind Effective Retail Prices | Vend Retail Blog

“How much does this cost?” If you work in retail, you probably hear that question several times a day. People care a great deal about product prices — and in many cases, an item’s price is a deciding factor in their purchase decisions. This is why it’s so important to get your prices right. You […]

Weekend Project: Real World AirBnB Data Science and Pricing Bot | Berlin Buzzwords

Weekend Project: Real World AirBnB Data Science and Pricing Bot | Berlin Buzzwords

This tutorial is motivated by the speaker’s own experience–he has a spare apartment and a guest apartment in the Logan Square neighborhood of Chicago that he began renting on Airbnb.  Trapped indoors throughout the savage Chicago winter, he spent his time building a bot that seeks to optimize the listing price and apartment description for […]

Why pricing is still the most effective marketing tool | The Pulse Australia

Why pricing is still the most effective marketing tool | The Pulse Australia

Ever wonder why you still see $99.95 items on sale when it’s obvious that it’s a marketing trick? Because it works. With marketers creating campaigns based on psychological and behavioural insights backed by data, they’re ignoring a fundamental truth in retailing: pricing is the most effective marketing tool in the kit bag. Nicolas Pontes, a […]

How Big Data Helps Companies Sale Better | BusinessZone

How Big Data Helps Companies Sale Better | BusinessZone

In 2017, every other company looks up to big data for a more profitable and efficient business process. Here’s how it has been helping them sale better: 1. Optimized Pricing Strategy According to a research conducted by McKensey, more than 25% business revenues are generated with new and innovating pricing. It might sound untrue, but […]

Predictive Analytics: It’s Where Dealership Data Is Headed | Dealer Marketing

Predictive Analytics: It’s Where Dealership Data Is Headed | Dealer Marketing

Right price, right buyer Toward the beginning of the decade, dealer analytics came in the form of vehicle pricing tools, which allowed dealers to see vehicle pricing information within their markets and price the vehicles on their lots relative to their competition. Pricing analytics are fairly prevalent today, so we must focus on the next […]

WTF is supply-path optimization? | Digiday

WTF is supply-path optimization? | Digiday

Look out, there’s new ad tech jargon coming your way. Meet “supply-path optimization.” Supply-path optimization gives some ad tech aficionados a frisson of excitement. The basic idea: It gives media buyers the ability to bid on and win inventory at the most reasonable price, while it lets publishers maximize their revenue over the long run. […]

Pokin Around: The wacky world of Walgreens pricing | News-Leader

Pokin Around: The wacky world of Walgreens pricing | News-Leader

I often shop at the Walgreens near my house. And I almost always end up buying twice as much as I really need. You name it: vitamins, Planters cashews, Gatorade, Gummy Bears. When I stroll the aisle of I feel like I’m being celebrated in a ticker-tape parade. Just about every item has a special colorful […]

Finding revenue in unexpected places with dynamic pricing science | tnooz

Finding revenue in unexpected places with dynamic pricing science | tnooz

Airlines have transformed obstacles such as downward pressure on fare structures, fluctuating demand patterns and inventory non-utilization into opportunities to accelerate growth. NB: This is a viewpoint by Alberto Carlos Hinke, director, strategic consulting at PROS. A large part of the airlines’ success has been the ability to do what many industries have yet to […]