OnDemand WTP Pricing Research

Tag: Pricing Solutions

Price Transparency is leaving many companies feeling NAKED! | Pricing Solutions

Price Transparency is leaving many companies feeling NAKED! | Pricing Solutions

Handling global pricing transparency has become a hot button for many of our clients, with Amazon acting as the catalyst. Customers are getting access to prices on a global basis from the web, and are able to compare the prices they pay in their market versus what the product costs in another market, all in […]

This Week in Pricing > NEW FORMAT EXAMPLE

This Week in Pricing > NEW FORMAT EXAMPLE

This Week in Pricing is a digest of the week’s top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.  This Edition is Sponsored by: ABC Pricing Vendor Edition Sponsor Section Content Includes: “ABC Pricing Vendor” logo hyper-linked to Vendor’s homepage About “ABC Pricing Vendor” paragraph […]

The Changing Chinese Consumer – “Doing it their way” | Pricing Solutions

The Changing Chinese Consumer – “Doing it their way” | Pricing Solutions

“The Chinese marketplace is driven by young urban consumers who are demanding something new and have no taboos…” – Alexis Perakis-Valat, head of L’Oréal’s China Operations A recent article by The Economist described China as the “next consumption superpower”. On the verge of becoming the second largest consumer economy in the world, it has become a […]

How to Avoid a Price War | Pricing Solutions

How to Avoid a Price War | Pricing Solutions

As most business managers know, pricing has a more significant impact on the bottom-line than any other item on a company’s income statement. For the average company, a 1% drop in price can slash operating profits by up to 12% – 15%. This creates a strong motivation to avoid price wars. A price war is […]