Tag: Pricing Strategy

Colleges ask for a share of future salary in lieu of loans | The Washington Post

Colleges ask for a share of future salary in lieu of loans | The Washington Post

MONTPELIER, Vt. — As more students balk at the debt loads they face after graduation, some colleges are offering an alternative: We’ll pay your tuition if you offer us a percentage of your future salary. Norwich University announced Tuesday that it will become the latest school to offer this type of contract, known as an […]

Amazon Prime Day shopping topped $4 billion, analyst estimates | Grand Forks Herald

Amazon Prime Day shopping topped $4 billion, analyst estimates | Grand Forks Herald

Shoppers spent $4.2 billion during Amazon.com’s Prime Day sale, up 33 percent from a year ago, according to estimates from Wedbush Securities analyst Michael Pachter. The online retailer doesn’t disclose revenue from the 36-hour event that began Monday. Pachter based his estimate on information the company did release, including that it shipped more than 100 […]

Sinemia cuts prices to counter rival MoviePass surge pricing | cleveland.com

Sinemia cuts prices to counter rival MoviePass surge pricing | cleveland.com

The MoviePass rival is slashing prices in advance of the release of potential blockbusters such as “Mission: Impossible – Fallout,” “Mamma Mia! Here We Go Again,” “Crazy Rich Asians,” and “The Meg.” The price for Sinemia’s cheapest monthly plan is now $3.99, a savings of $1. For that, subscribers get one ticket to a standard format […]

Grocers must be mindful of price-setting software | The Grocer

Grocers must be mindful of price-setting software | The Grocer

The use of price optimisation software, often relied on by online retailers to make sure their prices are not being undercut by competitors, is coming under more scrutiny than ever. In a report released this month, an independent panel that advises the German government on competition law and policy-making called for stricter surveillance of online […]

Amazon Prime Day’s Results Are In–and It’s a $1 Billion Win for Small Businesses | Inc.com

Amazon Prime Day’s Results Are In–and It’s a $1 Billion Win for Small Businesses | Inc.com

After a rocky start, Amazon ended its fourth Prime Day on a high note. Sales from its 36-hour shopping extravaganza surpassed those from Cyber Monday, Black Friday, and last year’s Prime Day, making it once again the biggest shopping event in Amazon’s history, the company said. Small and medium-size businesses notably crushed the day, collectively making […]

BMW launches ride-sharing service [too] | WILX

BMW launches ride-sharing service [too] | WILX

BMW is launching a new ride-sharing service in Seattle to compete with Uber and Lyft. … Drivers are full-time employees hired by third party transportation companies. Customers can hail a car immediately or schedule a ride up to a week in advance. Trips cost $2.40 per mile plus 40 cents per minute, with no surge […]

Hidden Uber Costs? Drivers ask company to be more transparent with fees | KSAZ

Hidden Uber Costs? Drivers ask company to be more transparent with fees | KSAZ

“There’s no transparency,” said one of the four drivers interviewed by FOX 10’s Matt Galka. “In the rider app you can’t even see the charge breakdown.” The four drivers wished to remain anonymous, in fear of retaliation from Uber. They want to keep driving, and thought if they spoke out, the company would end their ability […]

‘If you tell your agency to chase price, then that’s what they’ll do’: Confessions of a former agency exec | Digiday

‘If you tell your agency to chase price, then that’s what they’ll do’: Confessions of a former agency exec | Digiday

Was it a challenge to get a client to try the test? If you tell your agency to chase price, then that’s what they’ll do. And if you measure the right thing, the actual cost of it is almost irrelevant. It’s hard to get some clients to reconcile with that, and that’s why I think […]

Cadillac’s Pricing Problem and Buick’s Potential Rebranding Opportunity with Velite 6 and Enspire | Torque News

Cadillac’s Pricing Problem and Buick’s Potential Rebranding Opportunity with Velite 6 and Enspire | Torque News

Cadillac’s Pricing Problem Unfortunately for Cadillac when they repositioned themselves against luxury German automakers like Audi, BMW, and Mercedes, their similar higher pricing followed. And they priced themselves out of the market with the Cadillac ELR PHEV, and even now the Plug-in Hybrid CT-6 is a tough sell against Model Tesla Model S and new […]

MoviePass’s useful financial horror show – See it before it leaves theatres | Economist

MoviePass’s useful financial horror show – See it before it leaves theatres | Economist

EVEN by the standards of Hollywood, it sounds an unlikely pitch—an app that offers almost unlimited access to cinemas for $10 a month. The service, called MoviePass, pays cinemas full price for nearly every ticket that filmgoers use. By design, it loses more money the more people use it. The ending seems to be predictable. […]