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Tag: Pricing Strategy

What You Should Have Asked Your Teachers About Pricing Policies In Marketing | Medium

What You Should Have Asked Your Teachers About Pricing Policies In Marketing | Medium

Pricing is considered one of the four basic elements of the marketing mix, together with product, place, and promotion. It is probably the least attractive element of the four in terms of marketing. The bulk of the marketing efforts goes to product and promotion before turning to pricing. However, the price is a rather flexible […]

Carpet firm rapped by advertising watchdog | Insider Media Ltd

Carpet firm rapped by advertising watchdog | Insider Media Ltd

A South Yorkshire carpet retailer has been rapped for a misleading advert over its pricing strategy. A radio ad for Wilsons Carpets heard in December 2016 stated “Our every-day low prices are always lower than anyone else, sale or no sale, any day of the year! That’s what we mean by our price guarantee.” However, […]

Why is Dynamic Pricing Important to Header Bidding? | MarTech Advisor

Why is Dynamic Pricing Important to Header Bidding? | MarTech Advisor

Header bidding reveals the true benefits of dynamic pricing and highlights that it is the critical feature that has driven its adoption. Without dynamic pricing, header bidding would not be needed, and it was the need to include programmatic buyers within DFP that initially drove header bidding. In addition, the combination of dynamic pricing and […]

Workshop: Atlanta Pricing Workshops | PPS

Workshop: Atlanta Pricing Workshops | PPS

We’re bringing 2 days of Pricing Workshops to Atlanta! August 1-2 we will have 7 workshop options designed to bring you the most up-to-date pricing information & knowledge. Don’t miss your opportunity to join us in Atlanta at the “Summer School for Pricing.” Completion of the workshop & quiz will allow you to receive a […]

Some US power prices higher than last year as summer approaches | S&P Global Platts

Some US power prices higher than last year as summer approaches | S&P Global Platts

KASSIA: Renewables are clouding the West, Texas demand is soaring, and the largest US grid operator appears to have ample generation as things start to heat up for summer. Welcome to the Commodities Spotlight Podcast from S&P Global Platts. I’m Kassia Micek, with the Platts North American power pricing team, based out of the Platts […]

Reimagining Value(s)-based Pricing | Medium

Reimagining Value(s)-based Pricing | Medium

Yet in the spirit of our “Breaking Bad”-culture, we’ve almost done the direct opposite of all of those things. And a big component of this, has been the way we’ve set up the pricing for Conversio. If you consider that we operate in the “email marketing” or “marketing automation” space, we actually have many companies […]

High Ticket Prices Are Fueling a Broadway Boom | The New York Times

High Ticket Prices Are Fueling a Broadway Boom | The New York Times

Musicals about the aftermaths of a teenage suicide and a terror attack proved unlikely sensations. Star turns by Bette Midler, Josh Groban, Jake Gyllenhaal and Glenn Close added sizzle. And, led by “Hamilton” and “Hello, Dolly!,” the hottest shows started charging once unthinkably high prices for the best seats. The Broadway season that ended on […]

Dynamic Pricing Benefits Everyone – Part 2 | Strategic Pricing Solutions

Dynamic Pricing Benefits Everyone – Part 2 | Strategic Pricing Solutions

In my last blog post, Dynamic Pricing Benefits Everyone. Politicians Should Stay Out of It, I described the many ways in which dynamic pricing benefits us all.  As you can tell from the title, I also urged politicians to resist their natural desire to regulate things.  Within a couple days of my post, there was […]

Apple iPhone 8 rumors: UBS on price, product mix, ASP | Business Insider

Apple iPhone 8 rumors: UBS on price, product mix, ASP | Business Insider

Currently, Apple charges $649 or more for an iPhone 7, and the iPhone 7 Plus costs $769 and up. Some analysts have previously entertained the possibility that the iPhone 8 could cost $1,000 or more, but under Milunovich’s assumptions, that would be the high-end price, not the starting price. Milunovich also forecasts that the redesigned […]

Beware of Pricing strategy at gate! – Review of Universal Studios Florida, Orlando, FL | TripAdvisor

Beware of Pricing strategy at gate! – Review of Universal Studios Florida, Orlando, FL | TripAdvisor

Although I would still give the park experience,a five star overall rating, with special accolades for the Harry Potter display, please be aware that the park has been separated by main attractions. Gate admission for (3) was quoted at $660.00(!!!) even though I indicated we found an online price of ($330) or $110 each person……”…oh, […]