OnDemand WTP Pricing Research

Tag: Pricing Strategy

Netflix, streaming services don’t diminish Australian cinemas | Brisbane Times

Netflix, streaming services don’t diminish Australian cinemas | Brisbane Times

It was a strong result considering discounting and dynamic pricing – different rates at different times – cut the average ticket price from $14.13 to $13.86. Last month, box office takings had been running 6 per cent up on the previous year but they trailed off without a Star Wars movie over Christmas for the […]

Netflix price hikes likely to hit UK, says pricing strategy firm | Digital TV Europe

Netflix price hikes likely to hit UK, says pricing strategy firm | Digital TV Europe

Simon-Kucher, a pricing strategy firm, is expecting to see Netflix’s US price hike extend to the UK and elsewhere with few cancellations. The firm says it “expects to see price increases rolled out in the UK and elsewhere, with Netflix taking a localised approach based on their learnings in the US”. Netflix’s increased investment in […]

How Price Points Can Trick Us Into Making a Purchase | Psychology Today

How Price Points Can Trick Us Into Making a Purchase | Psychology Today

“Five dollars is a magic number.” — Unnamed restaurant industry consultant. Thanks to decades of behavioral economics research, we now know that microeconomic theories often fail to describe actual buying behavior. For instance, a basic microeconomic theory postulate is that as prices go up, demand should go down. In the real world, however, this is […]

Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Utpal Dholakia, George R. Brown Professor of Marketing at Rice University. What exactly is a price point and how does it affect consumer behavior? It turns out that price points are anomalies in the demand curve that occur due to entrenched consumer ideas of what the normal or usual price for a product should be. […]

Google G Suite Apps Continue To Evolve And Soon Prices Are Set To Rise | Forbes

Google G Suite Apps Continue To Evolve And Soon Prices Are Set To Rise | Forbes

If you are an avid G Suite user relying on Google’s answer to Microsoft Office and Apple iWork suites, you should be aware that Google will soon increase subscription pricing tiers for the service. However, there are good reasons for this as Google’s cloud-based productivity suite has really been seeing nice changes lately and continues […]

Bitcoin Crash Hitting the Chinese Crypto Miners & Price of Mining Devices Hard | CoinGape

Bitcoin Crash Hitting the Chinese Crypto Miners & Price of Mining Devices Hard | CoinGape

With Bitcoin currently down over 82 percent, the prices of crypto mining devices are falling hard and crypto miners are shutting down as business is falling. Mining Computers’ Price Plunge, Businesses Shut Down Crypto winter has been now going for over a year now. Bitcoin is currently down more than 82 percent from its all-time […]

Guest Post: Is the Go-Jek-Grab price war already over? | DealStreetAsia

Guest Post: Is the Go-Jek-Grab price war already over? | DealStreetAsia

About a month after Go-Jek entered the Singapore market running a “promotion” campaign offering fares about 30-50% cheaper to customers, and attractive drivers incentives, it’s changing gears. It has now introduced dynamic pricing and increased the prices by about 30% for customers. Incentives for drivers have also been cut. As expected, there were howls of […]

Oregon lawmakers to hear bill on rent control, among others in legislative session | KATU

Oregon lawmakers to hear bill on rent control, among others in legislative session | KATU

The Portland-area Renters Association told KATU it is neutral on the measure. “I don’t like to see any limits, not a fan of it, but knowing that there will have to be something to be put in place, we’re not completely against it,” Christian Bryant, the chapter’s president said. “Not all landlords have $1 million […]

Hundreds of customers left without a car after Big Island rental | KITV Channel 4

Hundreds of customers left without a car after Big Island rental | KITV Channel 4

KONA, Hawaii – Imagine booking your rental car, thinking you’re all set for your vacation, only to be told the company’s sold out when you get there. That’s what happened to an estimated 200 or 300 Budget Rent a Car customers, after a massive shortage in December. The Big Island’s tourism board says now, dozens […]

What you don’t know about Netflix’s price increase | Perfect Price

What you don’t know about Netflix’s price increase | Perfect Price

Netflix raised prices $2 yesterday, and as a direct result, their shares added 6.5%. As a CEO, CFO, or controlling shareholder, wouldn’t it be nice to do the same thing? Add $2 to prices and add $9.5 billion to your market capitalization? Move over Warren, I get the cover shot on Barron’s this month. Netflix […]