Tag: Pricing Strategy

Avis to Provide Rental Cars to Lyft Drivers | FutureCar

Avis to Provide Rental Cars to Lyft Drivers | FutureCar

As part of the partnership, Avis will add thousands of vehicles to Lyft’s Express Drive program in North America, making it easier for people to drive for Lyft without owning a car. Lyft drivers will be able to reserve an Avis rental car right from the Lyft app. The service is rolling out in the […]

Why MoviePass Keeps Changing Its Business Model | VICE

Why MoviePass Keeps Changing Its Business Model | VICE

When MoviePass was introduced to the world, the subscription service seemed almost too good to be true: unlimited movies, in theaters, for around $10 a month. Turns out, it was too good to be true. This summer, the company announced that it has been struggling to make ends meet, and customers have suffered the consequences. […]

MoviePass Abandons Price Hike and New Release Blackouts | Collider

MoviePass Abandons Price Hike and New Release Blackouts | Collider

The MoviePass saga continues. Last week, in the wake of serious financial troubles, the subscription service announced sweeping changes to the dismay of pretty much all of its customers. They would be increasing the price to $14.95 per month, new releases wouldn’t be available for the first two weeks of release, and surge pricing would […]

The Long and Short of Pricing Strategy | tech – growth – venture

The Long and Short of Pricing Strategy | tech – growth – venture

Creating Margin with Consumption-based Pricing Consumption pricing is charging based on how much or often a consumer uses the product.  The two most obvious examples would be almost any cloud storage provider or Invision’s per workflow product. This structure is perfect if your product could be accessed by an entire group or division with one […]

MoviePass slashes plan to three movies per month | engadget

MoviePass slashes plan to three movies per month | engadget

After borrowing emergency funds to keep the lights on and toying with a price increase, MoviePass is trying to stave off the Grim Reaper by limiting how many movies you can see each month. You won’t be able to see a movie every day with your plan after August 15th. Instead, you can only grab […]

MoviePass had everything going for it—except economics | Quartz

MoviePass had everything going for it—except economics | Quartz

In March, MoviePass started asking members to take pictures of their ticket stubs so it knew they weren’t giving away the tickets. Members were then barred from seeing titles more than once. MoviePass introduced surge pricing next. And the app later blocked access to blockbusters altogether. Now, the company is planning to raise prices. Customers […]

Eight Psychological Pricing Techniques to Test on Your E-Commerce Store | MarTechSeries

Eight Psychological Pricing Techniques to Test on Your E-Commerce Store | MarTechSeries

Psychological Pricing Is a Strategy Which Is Based on the Idea That Prices of Certain Products Create a Greater Psychological Impact in the Mind of a Consumer. Pricing Strategies Are Important Components of Growing Your E-Commerce Business and Increasing ROI Warren Buffett had quipped, “The single most important decision in evaluating a business is pricing […]

Eleven lifts lid on pricing strategy for UK and Ireland | SportBusiness Group

Eleven lifts lid on pricing strategy for UK and Ireland | SportBusiness Group

International sports broadcaster Eleven Sports has today (Friday) revealed its pricing strategy as it prepares to launch in the UK and Ireland later this month. Customers will be able to subscribe to a Monthly Pass for £5.99 (€7/$8) per month in the UK or €6.99 ($8) per month in Ireland, through which they will gain […]

India fans may be staying away from first Test over ticket prices | The Guardian

India fans may be staying away from first Test over ticket prices | The Guardian

“The benchmark will be what the attendance is like at Lord’s, Oval and Trent Bridge. But the pricing is a lot higher than previous Pakistan Test matches so there’s an element of cashing in, perhaps, on Asian communities’ passion for cricket. “From what I understand the prices are almost double what they were for Pakistan […]

This is how airlines price tickets | CNBC

This is how airlines price tickets | CNBC

Many of us this summer will fly off on holiday for a well-deserved break. It’s more than likely that you spent hours on the internet researching flight deals, trying to figure out an airfare pricing system that seems completely random. Fees appear to fluctuate without reason and longer flights aren’t always more expensive than shorter […]