OnDemand WTP Pricing Research

Tag: Pricing Strategy

The decoy effect: how you are influenced to choose without really knowing it | The Conversation

The decoy effect: how you are influenced to choose without really knowing it | The Conversation

Price is the most delicate element of the marketing mix, and much thought goes into setting prices to nudge us towards spending more. There’s one particularly cunning type of pricing strategy that marketers use to get you to switch your choice from one option to a more expensive or profitable one. It’s called the decoy […]

Study Reveals Issues with Online Pricing Strategies | ShopSafe

Study Reveals Issues with Online Pricing Strategies | ShopSafe

Research conducted by academics in Bologna has revealed that while safe shopping online can often be the best way for consumers to hunt for a bargain, the rise of AI-controlled pricing systems might make this harder to achieve in the future. Experts warn that algorithms used to balance prices automatically across a number of major […]

Potential price-setting power of institutional landlords flagged | Irish Times

Potential price-setting power of institutional landlords flagged | Irish Times

The influx of large private landlords into Ireland has raised the risk of investors developing “monopolistic or oligopolistic pricing power” in rent-setting, especially in densely populated city centres, according to a newly published report. The report, compiled by the economics division of the Department of Finance it says institutional landlords, who own in some instances […]

Texas Rangers’ fans upset at prices in new Globe Life Field | Fort Worth Star-Telegram

Texas Rangers’ fans upset at prices in new Globe Life Field | Fort Worth Star-Telegram

When the Texas Rangers polled their season ticket customers on what their biggest priority was for seats at the new stadium, the message was no personal seat licenses. The dreaded PSL is the bane of every single season ticket customer all over this great nation. The Rangers delivered. There are no personal seat licenses for […]

U.S. Sanctions Spark Venezuela Oil Surge Half the World Away | Bloomberg

U.S. Sanctions Spark Venezuela Oil Surge Half the World Away | Bloomberg

The U.S. measures have sparked speculation over whether Venezuela will be able to sustain exports of its dense and sulfurous “heavy-sour” crudes. Meanwhile, American refiners are scouting for alternatives, squeezing supplies of similar oil varieties across the globe. Booming demand for infrastructure in China has made such grades prized in the Asian nation because they […]

T-Mobile, Sprint merger hearing at House Energy and Commerce Committee | CNBC

T-Mobile, Sprint merger hearing at House Energy and Commerce Committee | CNBC

Executives from T-Mobile and Sprint faced tough questions from lawmakers on Wednesday about how the companies’ planned merger would affect prices and jobs, especially in rural America. The deal to combine the No. 3 and No. 4 U.S. wireless carriers, struck in April, was approved by both companies’ shareholders in October and has received national […]

Remember MoviePass? It was just delisted | The Chestnut Post

Remember MoviePass? It was just delisted | The Chestnut Post

The movie subscription service on Thursday announced a new, complicated pricing structure that is dependent on geography and the kind of movies customers want to watch. Starting in January, MoviePass will offer three plans that members can choose from. The first, called “Select,” starts at $10 a month and will allow subscribers to see three […]

Boeing’s Secret: Aircraft Pricing – The Boeing Company | Seeking Alpha

Boeing’s Secret: Aircraft Pricing – The Boeing Company | Seeking Alpha

AeroAnalysis has been following the commercial aircraft industry for some years, and that allows us to assess how the delivery mix and trends impact revenues. In this report, we want to give you a unique insight in how Boeing’s Commercial Airplanes revenues are distributed amongst the various aircraft programs. Next to providing a split per […]

Target updates app after pricing dispute | Retail Dive

Target updates app after pricing dispute | Retail Dive

Dive Insight: As much as retailers say they’re moving toward a world where the customer experience is consistent across all channels — be they stores, online or on mobile — dynamic pricing is one major tactic standing in the way. For brick-and-mortar mass merchandisers like Target and Walmart, though, competing with Amazon on price is essential to […]

The unintended consequences of tinkering with online prices | Phys.org

The unintended consequences of tinkering with online prices | Phys.org

When your online retail platform clears billions of transactions a year, what’s the harm in testing different prices for the same products on a relative handful of your customers? You might find a way to maximize revenue by increasing sales volume on your lower-priced products, right? Or, you might lock down sales on a product […]