Tag: Pricing Strategy

Why Businesses Should Lower Prices During Natural Disasters | Harvard Business Review

Why Businesses Should Lower Prices During Natural Disasters | Harvard Business Review

It’s a longstanding debate that’s reemerged during Hurricanes Irma and Harvey: During a time of crisis, should merchants raise or maintain prices when demand increases for essential products such as water, gas, and bread? Now, due to the influence of social media, a new alternative is emerging: Why not lower prices during these critical times? Economists usually […]

How Disney Could Price Its ESPN and Disney-Branded Streaming Services | Market Realist

How Disney Could Price Its ESPN and Disney-Branded Streaming Services | Market Realist

Pricing of Disney’s streaming services According to an August 21 FierceCable report, The Walt Disney Company (DIS) could price its Disney-branded streaming service at $5 per month. In this report, MoffettNathanson analyst Michael Nathanson stated that the service could be set at this price point to encourage wider adoption. On August 8, Disney was asked about its […]

Amazon and Netflix look to India for subscriber growth | Business Insider

Amazon and Netflix look to India for subscriber growth | Business Insider

Amazon’s India video push can meaningfully grow Prime membership. More than half of new Prime members come through Amazon’s video service, according to James Farrell, the company’s head of video in the Asia-Pacific region. Additionally, the company’s localized pricing strategy — Prime membership in India costs less than $10 per year — is likely to entice […]

United Airlines Just Admitted That Its Sub-Cattle Class Isn’t Working So Well (American Seems to Like It) | Inc.com

United Airlines Just Admitted That Its Sub-Cattle Class Isn’t Working So Well (American Seems to Like It) | Inc.com

For airlines, good ideas often revolve around the idea of making money. Recently, then, both United Airlines and American Airlines thought they’d try something that they thought would be a hit. This was the notion of offering (allegedly) cheaper fares, while at the same time taking away what used to be basic privileges, like having […]

1 Bizarre Excerpt From Fortune’s Interview With Apple CEO Tim Cook | The Motley Fool

1 Bizarre Excerpt From Fortune’s Interview With Apple CEO Tim Cook | The Motley Fool

Cook gets defensive on premium pricing and profits Lashinsky asks Cook about Apple’s strategy of making “premium-priced, high-margin, high-end products,” to which Cook responds: Well it’s not high margin. I wouldn’t use that word. There’s a lot of companies that have much higher margins. We price for the value of our products. And we try […]

Lowering Prices: LG Electronics to Target Premium Phone Market with Price Competitiveness | BusinessKorea

Lowering Prices: LG Electronics to Target Premium Phone Market with Price Competitiveness | BusinessKorea

As LG Electronics has set the price of the V30 at some 900,000 won (US$798), the company will target the premium smartphone market with price discrimination strategy in the second half of the year. The new products of Samsung and Apple far surpass over 1 million won (US$887). All eyes are on whether LG’s pricing […]

SF parking meters may soon feature Uber-like surge pricing | The San Francisco Examiner

SF parking meters may soon feature Uber-like surge pricing | The San Francisco Examiner

Parking meters across San Francisco may feature “dynamic” pricing by the end of this year. The new parking meter pricing policy will allow The City’s transportation planners to lower or raise prices based on the demand for parking spaces, in similar fashion to Uber’s surge pricing, which raises prices for ride-hail vehicles when demand for […]

Wayfair, Amazon, Walmart, and Sears all sell the same furniture with different names and prices | Quartz

Wayfair, Amazon, Walmart, and Sears all sell the same furniture with different names and prices | Quartz

It’s that time of year when kids are heading back to school, others are graduating or just moving house, and millions of individuals are shopping for new furniture. Increasingly, people are buying stuff like sofas and dressers—things they used to test out in person—on the internet, thanks to the free shipping and low prices offered […]

Just Say No To Verizon’s New Discriminatory Behavioral Advertising Program | Shear on Social Media Law & Tech

Just Say No To Verizon’s New Discriminatory Behavioral Advertising Program | Shear on Social Media Law & Tech

According to The Wall Street Journal, Verizon Communications has a new rewards program, Verizon Up, that provides credits that wireless subscribers can use for concert tickets, movie premieres and phone upgrades. While this may sound great at first glance its really a wolf in sheep’s clothing that consumers should avoid. If you don’t want to […]

Did U2 Drop its Kansas City Prices to Meet Lower Demand? | Ticket News

Did U2 Drop its Kansas City Prices to Meet Lower Demand? | Ticket News

I did a quick internet search and am surprised that no fans are complaining about the fact that U2 ticket prices were lowered sometime recently for upper level side seats from $100 each from the onsale back in June to $35 for similar seats that can be purchased today on Ticketmaster. I purchased 2 tickets […]