SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Pricing Strategy

Dynamic pricing comes to Australian cinemas | Film Journal International

Dynamic pricing comes to Australian cinemas | Film Journal International

I was sitting in a large cinema a few days before the Academy Awards watching La La Land. There were only six people in the cinema, including me. So it came as no real news to me that the average cinema seat occupancy rate in Australia is 16%. An Australian couple, Shane Thatcher and Sonya Stephen, […]

Pricing strategies for startups | Telangana Today

Pricing strategies for startups | Telangana Today

I’m sure we have all heard of that fraud where tourists walk into a restaurant, order some basic food item-dosa, idli kind of thing-and are presented with a bill for thousands at the end of it. And the swindlers at the restaurant claim that the tourists should have checked the prices on the menu before […]

Discussion: How Hype and Greed Are Ruining Chinese Bike-Sharing (i.e., Mobike and Ofo) | Jeffrey Towson

Discussion: How Hype and Greed Are Ruining Chinese Bike-Sharing (i.e., Mobike and Ofo) | Jeffrey Towson

During the 2007 financial crisis, former Citigroup CEO Charles Prince famously said: “When the music stops, in terms of liquidity, things will be complicated. But as long as the music is playing, you’ve got to get up and dance.” Looking at the bike-sharing business in China today, you see a lot of such dancing. You […]

We will allow free-market pricing under commercial coal mining: Coal Secy Susheel Kumar | EnergyWorld

We will allow free-market pricing under commercial coal mining: Coal Secy Susheel Kumar | EnergyWorld

The Modi government is preparing to launch commercial coal mining in India for the first time in over four decades. For the mines to be auctioned, pricing will be left to the companies, Coal Secretary Susheel Kumar tells Debapriya Mondal in an exclusive interview. Edited excerpts.. What are the key priority areas your ministry is […]

Apple ‘Underpricing’ Strategy for AirPods, Apple Watch: Analyst | Fortune

Apple ‘Underpricing’ Strategy for AirPods, Apple Watch: Analyst | Fortune

Apple has long been viewed as a “luxury” device maker with high prices. But now one analyst believes the company is changing its tack. The tech company has engaged in an “underpricing” strategy with its AirPods wireless earbuds and Apple Watch smartwatch, Above Avalon analyst Neil Cybart said this week. He believes Apple’s AirPods, which […]

The Quick-and-Dirty Pricing Guide for New Writers | Command Copywriter

The Quick-and-Dirty Pricing Guide for New Writers | Command Copywriter

Finally! You’ve got a live one. A marketer or other professional who wants you to write something for them, and now they want to know how much it’s going to cost. ACK. Is there anything anyone hates more than deciding what to charge? No, no there is not. If it’s any help at all, everyone […]

The Curious State of Apple Product Pricing | Above Avalon

The Curious State of Apple Product Pricing | Above Avalon

As Apple pushes deeper into luxury brand territory, the company is making its products more accessible through lower pricing. At $159, Apple is underpricing AirPods. The same can be said for Apple Watch, priced at $269. In just ten years, we have moved from the “Apple Tax” days, when Apple was accused of pricing products artificially […]

Three-tier pricing in effect as Hillside Festival eyes change | GuelphMercury.com

Three-tier pricing in effect as Hillside Festival eyes change | GuelphMercury.com

The situation got a lot worse in 2016, with Hillside estimating it sold 58% of its weekend passes, almost all of its Saturday passes, two-thirds of its Sunday passes and under one-third of its Friday evening passes. For 2017, Hillside is trying a new pricing strategy — a three-tier, step-up pricing system that has seen […]

Outlets at Shanghai airports, Disneyland move to fair pricing | Easy Branches

Outlets at Shanghai airports, Disneyland move to fair pricing | Easy Branches

MORE than 60 chain stores and restaurants in Shanghai’s two airports and Disneyland on Wednesday vowed to keep prices on par with those in their other outlets in the city, following pressure from Shanghai’s price regulator. The Shanghai Development and Reform Commission said that it had received a great deal of consumer complaints that dining […]

Pricing psychology: How to set prices to increase sales? | Pixiolabs

Pricing psychology: How to set prices to increase sales? | Pixiolabs

Getting customers to make a purchase is the ultimate goal of marketing. How to set prices to increase sales? Oftentimes new online merchants overfocus on such things such as the size of the font used to show the price. Research into consumer psychology offers some interesting insights into the most effective way to display prices. […]