OnDemand WTP Pricing Research

Tag: Pricing Strategy

Malibu Strengthens Protections to Prohibit Price Gouging | Pepperdine Graphic

Malibu Strengthens Protections to Prohibit Price Gouging | Pepperdine Graphic

In response to reports of a spike in rent prices in Malibu after the Woolsey Fire, the Malibu City Council unanimously passed an ordinance Monday, Feb. 11 to increase protections against price gouging in the city. Malibu first prohibited price gouging on Dec. 4, 2018 when the council adopted an urgency ordinance that extends state […]

Spotify gets 1 million users in India with dirt cheap subscriptions | Business Insider

Spotify gets 1 million users in India with dirt cheap subscriptions | Business Insider

Within just a week of being launched in India, Spotify has apparently garnered a million users — in spite of legal troubles with Warner Music Group. Even though Spotify hit a few speed bumps prior to being launched in India, its strong start could be as a result of its competitive pricing strategy. In the […]

This ‘Brutal’ Battle Could Affect Your Next Car Rental | Forbes

This ‘Brutal’ Battle Could Affect Your Next Car Rental | Forbes

In Arizona, two bills are on a collision course in the state legislature, and the outcome could directly affect your next car rental. It’s a drama that’s playing itself out in at least 30 other states, part of what one lobbyist called a “brutal” regulatory battle pitting legacy car rental companies against peer-to-peer car sharing […]

On-street parking rates under scrutiny by city | Ottawa Citizen

On-street parking rates under scrutiny by city | Ottawa Citizen

The city manages 3,966 on-street parking spaces, plus another 2,858 off-street spaces in surface lots and parking garages. Many of the short-term on-street parking issues are centred in downtown commercial areas where there are fees. Motorists must pay for on-street parking where there are pay-and-display machines between Monday and Friday until 5:30 p.m. Hourly rates […]

Distribution pricing reform will make disturbing price shock | Scoop News

Distribution pricing reform will make disturbing price shock | Scoop News

Distribution pricing reform will bring disturbing price shocks Originally published in Energy and Environment on February 28 The Electricity Authority has been warned sudden implementation of more efficient electricity distribution pricing will bring “disturbing” price shocks for many customers. The EA is currently considering submissions on its proposals to speed up distribution pricing reform and […]

What we can learn from Vail Resorts’ new “Epic” pricing strategy | Perfect Price

What we can learn from Vail Resorts’ new “Epic” pricing strategy | Perfect Price

Vail Resort’s “Epic Pass” changed the ski industry when it was first released a decade ago–I would argue, for the better–even though it was directly coupled with massively more expensive day passes (sometimes 2x prior prices). Since it first launched in 2008, the pass has grown, and as a result, the pricing structure became more […]

You Can’t Compete On Price Long-Term. 14 Ways to Strategically Differentiate Your Brand. | Forbes

You Can’t Compete On Price Long-Term. 14 Ways to Strategically Differentiate Your Brand. | Forbes

Really good branding is hard. The ability to craft a combination of tangible and intangible assets that can become a powerful feeling internalized by your customers is not easy. If it was, everyone would build a great brand. To be clear, there are great brands for which we believe there is no substitute and then […]

Which movie subscription service should you choose? | Polygon

Which movie subscription service should you choose? | Polygon

For a few months in 2018, it seemed like everyone was constantly seeing movies with a subscription service called MoviePass. In the summer of 2017, the all-you-can-watch buffet dropped in price from $40-$50 per month to $9.95, leading some 2 million people to sign up. It sounded too good to be true — unlimited movies […]

Competition Could Hit Netflix’s Subscriber Growth — but Not Its Pricing Power | Barron’s

Competition Could Hit Netflix’s Subscriber Growth — but Not Its Pricing Power | Barron’s

Increased competition could cut into Netflix ’s (NFLX) potential subscriber growth, according to new research, but its pricing power is less at risk. Buckingham Research analyst Michael Harrigan on Friday lowered his rating on the streaming-video giant’s shares from Buy to Neutral, reiterating a $382 price target below Wall Street’s average around $400. (Still, the […]

Apple selling iPhone SE with T-Mobile SIM, clearance pricing starts at $249 | TmoNews

Apple selling iPhone SE with T-Mobile SIM, clearance pricing starts at $249 | TmoNews

T-Mobile no longer sells the iPhone SE, but if you’re interested in Apple’s 4-inch iPhone, you can snag a discounted model from Apple right now. Apple is selling some iPhone SE models in the clearance section of its online store. All of the models are listed as being unlocked, but there are some that also […]