SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Pricing Tactics

7 pricing tactics and how to decide what’s right for your business | Business Business Business

7 pricing tactics and how to decide what’s right for your business | Business Business Business

Pricing strategies Lowering your price just because your next-door competitor lowered theirs is not advisable.  Nor is it likely to be sustainable in the long term.  This tactic, referred to as “reaction pricing” is usually a lose-lose situation.  The likely response from your competitor is a further lowering of their price and it soon becomes […]

Pricer’s Points: 4 pricing tactics to boost revenues without increasing price | Alexander Stahmer

Pricer’s Points: 4 pricing tactics to boost revenues without increasing price | Alexander Stahmer

Pricing is not just about having the right price point, but to a large extent also about having the right price perception. Behavioral pricing is an area that provides you with several different tactics on how to communicate price and adjust your offer so that the price looks right.  #1 Offer alternatives and the ‘anchor’ effect […]

Pricer’s Points: Building career as a Pricing Professional | Mithalesh(Jimmi) Kumar

Pricer’s Points: Building career as a Pricing Professional | Mithalesh(Jimmi) Kumar

Trustworthiness is a key to success for any pricing professional.  If you aren’t viewed as trustworthy, you won’t be taken seriously and will suffer from a lack of power and control.  You won’t have proper resources at your disposal to get a job done right.  To create and implement good pricing strategy and tactics, you […]

Buyer Science: Who are They… and What Do They Want? | semrush

Buyer Science: Who are They… and What Do They Want? | semrush

Marketing psychology focuses on human behavior and how it affects marketing decisions. Marketers can use psychology to create a more effective marketing strategy. Behavioral economics is the study of psychological, social, emotional and cognitive factors that influence economic decisions, and how those decisions affect returns on investment, market prices and resource allocation. Together, these two […]

5 Pricing Tactics You Always Fall For | Blueperks

5 Pricing Tactics You Always Fall For | Blueperks

In this article, we try to shed some light at some pricing tactics that we encounter on a daily basis, so you could make smarter choices as a consumer. For entrepreneurs struggling with pricing, this will be a handy guide to avoiding some tragic/costly mistakes as well as getting ideas to test on your own […]

Why do ten McNuggets cost the same as twenty? | Random Directions

Why do ten McNuggets cost the same as twenty? | Random Directions

Even if McDonalds makes little to no money selling you their 20pcs Nuggets at the same rate as 10pcs, you’re in the store now. The high-sodium McNuggets combined with strongly flavored dips might encourage you to buy a drink or some fries, both of which are higher margin products. Yet this too, doesn’t make a […]

How Price Skimming Boosts Modern Pricing Strategies | The Motley Fool

How Price Skimming Boosts Modern Pricing Strategies | The Motley Fool

Investors should be familiar with price skimming. It may at first sound like a shady financial fraud, but price skimming is actually a legit business tactic. So, I’m not talking about credit card skimmers, which try to steal your card number and login information via dastardly technological tricks. And we aren’t looking at basic “skimming,” […]

Navigating the Pricing Waters | NRF

Navigating the Pricing Waters | NRF

What’s needed is a pricing strategy and tactics to back it up. These days, the only way to achieve that kind of optimization is through automation. More than half of retailers surveyed last year have plans to implement automation in their pricing optimization strategy. In 2013, 36 percent planned the same move; in 2015, the number […]

Apple’s new watch masters time-honored pricing tactics | Miami Herald

Apple’s new watch masters time-honored pricing tactics | Miami Herald

Take the company’s new small-screen product, the Apple Watch. Released a few weeks ago, the pricing strategy behind the Apple Watch is a great example of how a company can profit by capturing value in both volume and margin terms. One of the great pricing challenges companies face is that customers value products differently. They […]

Psychology of Pricing: A Gigantic List of Strategies | Nick Kolenda

Psychology of Pricing: A Gigantic List of Strategies | Nick Kolenda

Welcome to a massive list of psychological pricing strategies. Whether you’re launching a new product, selling items on eBay, or negotiating a deal on your house, you’ll learn how to choose a price that will maximize your profit. This article is pretty beastly. To help you find the pieces that are most relevant to you, I […]