OnDemand WTP Pricing Research

Tag: Pricing Tactics

Apple’s new watch masters time-honored pricing tactics | Miami Herald

Apple’s new watch masters time-honored pricing tactics | Miami Herald

Take the company’s new small-screen product, the Apple Watch. Released a few weeks ago, the pricing strategy behind the Apple Watch is a great example of how a company can profit by capturing value in both volume and margin terms. One of the great pricing challenges companies face is that customers value products differently. They […]

Psychology of Pricing: A Gigantic List of Strategies | Nick Kolenda

Psychology of Pricing: A Gigantic List of Strategies | Nick Kolenda

Welcome to a massive list of psychological pricing strategies. Whether you’re launching a new product, selling items on eBay, or negotiating a deal on your house, you’ll learn how to choose a price that will maximize your profit. This article is pretty beastly. To help you find the pieces that are most relevant to you, I […]

Loss-leader Pricing | Changing Minds

Loss-leader Pricing | Changing Minds

Price some items so low that you are making a loss on them, but also so you will attract many customers who will spend on other products, more than making up for what you are losing on the loss-leader. Use the loss-leader pricing for a limited period only to suggest limited availability and so enhance […]

Loss Leader Pricing Strategy For Your Dental Business | Dental Health Care

Loss Leader Pricing Strategy For Your Dental Business | Dental Health Care

Have you wondered if a loss leader pricing strategy would work for your dental practice?  Or maybe you are wondering exactly what this strategy actually is!  In this article on Score.org, Steve Strauss, Founder of TheSelfEmployed.com, answers this question. The loss leader is a pricing strategy that can be a great way to grow any […]

Pricer’s Points: SW Price Positioning | Rodney Gaviola, CPP, CPM

Pricer’s Points: SW Price Positioning | Rodney Gaviola, CPP, CPM

Have you implemented price positioning as part of your pricing tactics in your portfolio? Price positioning here means; Normalize all products, e.g., software per unit (user, transactions, etc) Selection of a base product, typically the one with the highest value (perceive or real) Positioning the price of the other products relative to the base Read […]

Pricing News Daily > 3/11/15

Pricing News Daily > 3/11/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Wiser Wiser provides a complete suite of solutions to give retailers, brands, and […]

Pricing News Daily > 3/10/15

Pricing News Daily > 3/10/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing […]

Pricing News Daily > 3/9/15

Pricing News Daily > 3/9/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Strategic Pricing Solutions Strategic Pricing Solutions, LLC (SPS) is a management consulting firm […]

Discussion: Are retailers’ pricing strategies too complicated? | RetailWire

Discussion: Are retailers’ pricing strategies too complicated? | RetailWire

According to a survey by Software Advice, 52 percent of retailers use more than 10 pricing tactics, although most revolve around a strategy of discounting. The study questioned retailers about their experiences with 13 different pricing approaches and found only two percent used two or fewer pricing tactics. The top eight were: 1. Discount: Discounts […]

RetailWire Discussion: Are retailers’ pricing strategies too complicated? | RetailWire

RetailWire Discussion: Are retailers’ pricing strategies too complicated? | RetailWire

According to a survey by Software Advice, 52 percent of retailers use more than 10 pricing tactics, although most revolve around a strategy of discounting. The study questioned retailers about their experiences with 13 different pricing approaches and found only two percent used two or fewer pricing tactics. The top eight were: 1. Discount: Discounts […]