OnDemand WTP Pricing Research

Tag: pricing tricks

The Subscription Model Comes to Luxury Travel With Inspirato Pass | Bloomberg

The Subscription Model Comes to Luxury Travel With Inspirato Pass | Bloomberg

What does luxury travel now have in common with grocery shopping, music streaming, and shaving? The subscription model. In mid-July, Denver-based travel club Inspirato launched its Inspirato Pass, which allows customers to book unlimited stays in luxury vacation homes, as well as legacy five-star hotel brands such as Ritz Carlton, starting at $2,500 a month […]

United Airlines Is Cracking Down on the Hidden-City Ticketing Trick | Condé Nast Traveler

United Airlines Is Cracking Down on the Hidden-City Ticketing Trick | Condé Nast Traveler

United Airlines fliers who work the booking system for cheaper flights could be in for a rude awakening: The airline is asking its employees to report customers who book using the so-called “hidden-city” ticketing trick to corporate security. A hidden-city ticket means a customer books a flight with a layover, but stops traveling after the […]

Why sale prices may not mean you’re getting good deals | WPXI

Why sale prices may not mean you’re getting good deals | WPXI

Everybody loves a sale. But the problem is, retailers know it and a sale may not always be what it seems. That’s why Channel 11 Morning News anchor Katherine Amenta examined a new study, then hit the stores to show you how to protect your wallet. “Unfortunately I don’t really pay attention to prices when […]

Better Business Bureau Warns Northern Michigan of Phony Products | 9 & 10 News

Better Business Bureau Warns Northern Michigan of Phony Products | 9 & 10 News

The seller collected money but never made deliveries, or delivered poor quality products weeks or months late. The Better Business Bureau says counterfeiting costs the U.S. economy between $200 and $250 billion a year. “These counterfeiters are doing a better job of pricing their products at a discount that’s big enough that you want to […]

6 Orange County funeral homes lack price transparency online, violating state law, coalition says | Orange County Register

6 Orange County funeral homes lack price transparency online, violating state law, coalition says | Orange County Register

Progress is being made When the consumer groups began their compliance checks earlier this year, 23 funeral homes appeared to be violating the law. But knowledge of the survey has apparently encouraged most of them to begin listing prices. The coalition started its compliance surveys in Orange County but plans to expand throughout the Golden […]

Consumers can outsmart online discount strategies, study finds | St. Louis Post-Dispatch

Consumers can outsmart online discount strategies, study finds | St. Louis Post-Dispatch

Discounts, coupons and limited-time specials are a time-honored way of juicing revenue, but stores don’t always think about their long-term effects. Once customers get hooked on discounts, regular prices lose all credibility. J.C. Penney’s revenue plummeted a few years ago when it tried to wean customers off constant markdowns. In the online world, where a […]

The decoy effect: how you are influenced to choose without really knowing it | The Conversation

The decoy effect: how you are influenced to choose without really knowing it | The Conversation

Price is the most delicate element of the marketing mix, and much thought goes into setting prices to nudge us towards spending more. There’s one particularly cunning type of pricing strategy that marketers use to get you to switch your choice from one option to a more expensive or profitable one. It’s called the decoy […]

Funeral companies told to make fees transparent | The Times

Funeral companies told to make fees transparent | The Times

Funeral directors have been ordered to publish their full fees online after concerns about the soaring cost of services. An investigation into the prices of cremations and burials has led the National Association of Funeral Directors (NAFD) to change its code of practice to force all members to be more transparent about charges. The pledge […]

How ‘Decoy Pricing Tactics’ Are Costing You | Canstar Blue

How ‘Decoy Pricing Tactics’ Are Costing You | Canstar Blue

Decoy pricing in action Nine News used common products sold at pharmacies to highlight the issue. A small 31-tablet pack of Blackmores Vitamin C costs $9.49, with the 62-tablet pack costing $16.49. But shoppers only have to pay an additional $3.50 to purchase the 150-tablet pack, making the 62-pack a decoy. “Shoppers are being encouraged […]

Boss of price comparison site goes to war with UK’s biggest undertaker | Daily Mail Online

Boss of price comparison site goes to war with UK’s biggest undertaker | Daily Mail Online

A war of words between Britain’s biggest chain of undertakers and a specialist price comparison site has shattered the peace of the sombre world of funeral directors. The website beyond.life – whose slogan is Don’t Get R.I.P.’D Off’ – and its colourful boss Ian Strang have accused undertakers Dignity of ‘profiteering’ from grief and failing […]