OnDemand WTP Pricing Research

Tag: pricing tricks

The decoy effect: how you are influenced to choose without really knowing it | The Conversation

The decoy effect: how you are influenced to choose without really knowing it | The Conversation

Price is the most delicate element of the marketing mix, and much thought goes into setting prices to nudge us towards spending more. There’s one particularly cunning type of pricing strategy that marketers use to get you to switch your choice from one option to a more expensive or profitable one. It’s called the decoy […]

Funeral companies told to make fees transparent | The Times

Funeral companies told to make fees transparent | The Times

Funeral directors have been ordered to publish their full fees online after concerns about the soaring cost of services. An investigation into the prices of cremations and burials has led the National Association of Funeral Directors (NAFD) to change its code of practice to force all members to be more transparent about charges. The pledge […]

How ‘Decoy Pricing Tactics’ Are Costing You | Canstar Blue

How ‘Decoy Pricing Tactics’ Are Costing You | Canstar Blue

Decoy pricing in action Nine News used common products sold at pharmacies to highlight the issue. A small 31-tablet pack of Blackmores Vitamin C costs $9.49, with the 62-tablet pack costing $16.49. But shoppers only have to pay an additional $3.50 to purchase the 150-tablet pack, making the 62-pack a decoy. “Shoppers are being encouraged […]

Boss of price comparison site goes to war with UK’s biggest undertaker | Daily Mail Online

Boss of price comparison site goes to war with UK’s biggest undertaker | Daily Mail Online

A war of words between Britain’s biggest chain of undertakers and a specialist price comparison site has shattered the peace of the sombre world of funeral directors. The website beyond.life – whose slogan is Don’t Get R.I.P.’D Off’ – and its colourful boss Ian Strang have accused undertakers Dignity of ‘profiteering’ from grief and failing […]

Happy Tax Files False Advertising Lanham Act Lawsuit Against H&R Block | AP News

Happy Tax Files False Advertising Lanham Act Lawsuit Against H&R Block | AP News

Since 2015, Happy Tax has utilized and advertised upfront and transparent pricing for its assisted CPA prepared tax preparation services. Happy Tax was the first notable national company to introduce this innovative pricing strategy to an industry that historically provided prices to clients after their tax returns were completed. The alleged false and misleading commercial […]

Call to ‘shop around for funeral’ as sector faces major shake-up | This is Money

Call to ‘shop around for funeral’ as sector faces major shake-up | This is Money

Shopping around for a funeral is anathema to many people who lose loved ones or close relatives. But such inertia – understandable though it may be – is allowing some funeral directors to get away with sky-high prices. Last week, the Competition & Markets Authority confirmed it would be launching a full-blown probe into the […]

Price War Set to Hit the U.K. Funeral Sector Over CMA Probe | Bloomberg

Price War Set to Hit the U.K. Funeral Sector Over CMA Probe | Bloomberg

Shares of the U.K.’s largest publicly-traded funeral firm, Dignity Plc, dropped as much as 18 percent as the competition watchdog warned that recent tariff reductions by British undertakers haven’t been enough to tackle years of hikes in the industry. Price increases over the past decade, particularly by larger chains, can’t be justified by higher costs […]

Businesses fined for selling goods above MRP, not displaying prices | Borneo Bulletin Online

Businesses fined for selling goods above MRP, not displaying prices | Borneo Bulletin Online

TWO businesses were each issued a compound fine of BND500 for selling price-controlled goods above their maximum retail price (MRP), including cooking oil, formulated powdered milk, and rice, while another two businesses were issued warning notices for not displaying price tags during an inspection. The inspection was conducted in Kampong Tanjung Bunut and Sengkurong by […]

Fake discounts in stores fool some shoppers more than others—here’s why | MarketWatch

Fake discounts in stores fool some shoppers more than others—here’s why | MarketWatch

It’s an experience most of us have had when shopping in a store. You’re rifling through the sales rack in search of a bargain. You find a shirt and trying to decide if it’s worth buying, so you look at the original price. But if you’re shopping at a dishonest retailer, what’s on the price […]

Why a patient paid a $285 copay for a $40 drug | PBS NewsHour

Why a patient paid a $285 copay for a $40 drug | PBS NewsHour

In the case of Z. Ming Ma and his wife Gretchen Liu, there was no pharmacist involved, because they purchased the medication directly from Express Scripts. Express Scripts’ Brian Henry reiterated to PBS NewsHour Weekend that the company does not engage in clawbacks and opposes the practice. And he also blamed the health insurer, Anthem, […]