OnDemand WTP Pricing Research

Tag: Product Bundling

Xbox Game Pass for PC pricing revealed ahead of E3 event | The Verge

Xbox Game Pass for PC pricing revealed ahead of E3 event | The Verge

Microsoft has published its Xbox Game Pass for PC pricing ahead of the company’s E3 event later today. The subscription service will be available at $4.99 per month for a limited time, with access to at least 10 games during the beta phase. Gears 5, which Microsoft lists as “coming soon,” is part of the […]

Adobe Is Screwing With Its Cheapest Software Plan In the Scummiest Way | GIZMODO

Adobe Is Screwing With Its Cheapest Software Plan In the Scummiest Way | GIZMODO

When Adobe switched from a flat price for its software products and updates to a subscription model a few years ago, many worried it could be used to discreetly introduce dramatic price increases down the road. Adobe claimed this wouldn’t be the case, but this week some users discovered that the cheapest Creative Cloud subscription […]

Benching the NBA’s superstars has significant impact on the price of secondary tickets, game attendance, and TV ratings, and results in millions of dollars in welfare losses |  PRNewswire

Benching the NBA’s superstars has significant impact on the price of secondary tickets, game attendance, and TV ratings, and results in millions of dollars in welfare losses | PRNewswire

“Research shows there is evidence that ticket prices fall when star players don’t play, especially for some of the most popular superstars like Stephen Curry, Kyrie Irving, and Anthony Davis,” says Scott Kaplan, who presented his paper detailing the economic impact of NBA superstars at the 2019 Sloan Sports Analytics Conference. “These unforeseen absences leave […]

Adobe’s $10 Photography Plan Gone from Site: Cheapest is $20/Month | PetaPixel

Adobe’s $10 Photography Plan Gone from Site: Cheapest is $20/Month | PetaPixel

If you subscribe to Adobe Creative Cloud for Photoshop and Lightroom via the $10 per month Photography Plan, there may be some pain coming to your wallet. Many customers no longer see the $10/month plan on Adobe’s site — the cheapest plan is listed is $20/month. Adobe first offered a $10/month Creative Cloud bundle of […]

Expo 2020 Dubai exploring season pass, VIP tickets | Gulf News

Expo 2020 Dubai exploring season pass, VIP tickets | Gulf News

Expo 2020 believes that for international visitors, 20 per cent will purchase a three day ticket, while the remaining 80 per cent will come on a one day ticket. According to Khosla, the event’s organisers are hoping that residents of the UAE are tempted to buy season passes, to take advantage of all the activities […]

The PlayStation 5’s pricing will be “appealing to gamers” | Critical Hit

The PlayStation 5’s pricing will be “appealing to gamers” | Critical Hit

Yesterday, out of nowhere, Sony revealed the first real details of its next-generation console. From the non-technical description offered by Wired, it sounds like one heck a machine. The PlayStation 5 (or whatever it ends up being called) will be built on AMD’s impending Zen 2 architecture, which is one heck of a step up […]

Xbox Game Pass Ultimate: Xbox Live and Xbox Game Pass for $14.99 a month | The Verge

Xbox Game Pass Ultimate: Xbox Live and Xbox Game Pass for $14.99 a month | The Verge

Microsoft is unveiling a new Xbox Game Pass Ultimate subscription today that combines Xbox Live Gold and Xbox Game Pass into a single monthly charge. This new service was rumored earlier this month, and it’s now official. Xbox Game Pass Ultimate will combine both the Xbox Game Pass and Xbox Live Gold subscriptions into a […]

5 Most Common Pricing Strategies | eXplosion

5 Most Common Pricing Strategies | eXplosion

When it comes to pricing strategies, the ‘how’ is Paramount knowledge to acquire. So many people know when and when not to price, but very few people know how to price, and this is the core of every business dealings. Most businesses thrive nowadays because owners have a vast knowledge about how to go about […]

Broadband pricing controversy shows compromise needed | InternetNZ

Broadband pricing controversy shows compromise needed | InternetNZ

InternetNZ is calling on Internet Service Providers and Chorus to reach an agreement on reasonable pricing for fibre unbundling — and quickly. Today, Chorus announced prices for their proposed unbundled fibre services. Some ISPs are claiming the price is too high and this will result in less benefit — and higher prices — for Internet […]

What we can learn from Vail Resorts’ new “Epic” pricing strategy | Perfect Price

What we can learn from Vail Resorts’ new “Epic” pricing strategy | Perfect Price

Vail Resort’s “Epic Pass” changed the ski industry when it was first released a decade ago–I would argue, for the better–even though it was directly coupled with massively more expensive day passes (sometimes 2x prior prices). Since it first launched in 2008, the pass has grown, and as a result, the pricing structure became more […]