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Tag: Product Bundling

What to Expect for Verizon’s Wireless Service Revenue in 2Q17 | Market Realist

What to Expect for Verizon’s Wireless Service Revenue in 2Q17 | Market Realist

Earlier in 1Q17, Verizon reported wireless service revenue of $15.8 billion, a 6.1% fall YoY. This decline in wireless service revenue is because of the reduction in overage revenue and pricing plan optimization, mainly from single-line subscribers after the launch of the unlimited offerings. About 71% of postpaid phone subscribers are now on an unsubsidized pricing […]

Sprint Corp Is a Deal for Customers, But S Stock Is a Dud | InvestorPlace

Sprint Corp Is a Deal for Customers, But S Stock Is a Dud | InvestorPlace

The company is offering a year of unlimited wireless service to new customers. Anyone with a competitor’s smart phone can get unlimited texting, calls, and data if they switch to Sprint. The pitch is aimed at Verizon Communications Inc. (NYSE:VZ) customers but it’s likely to cause fallout across the whole sector. If stock prices are any guide, […]

Comcast and Charter Could Give Sprint an Alternative to T-Mobile — for a Price | TheStreet

Comcast and Charter Could Give Sprint an Alternative to T-Mobile — for a Price | TheStreet

Chances are that Sprint, given its network quality and recent retail pricing actions, is also undercutting Verizon’s wholesale pricing. Though Comcast’s Xfinity Mobile pricing is competitive for users who — whether due to their mobile habits or proximity to Comcast hotspots — don’t need to consume a lot of mobile data, its unlimited data pricing […]

Sky Sports to replace numbered channels and slash prices in revamp | The Guardian

Sky Sports to replace numbered channels and slash prices in revamp | The Guardian

A key part of the strategy is that it will let Sky entice new pay-TV subscribers reluctant to fork out up to £49.50 for its cheapest sports package. The new strategy will allow Sky to charge £18 for its cheapest package – although the whole Sky Sports bundle will remain a costly option. The cost […]

Is it an accident when airlines offer bad pricing on product bundles? | Runway GirlRunway Girl

Is it an accident when airlines offer bad pricing on product bundles? | Runway GirlRunway Girl

Airlines talk a lot about how the unbundling of their products delivers choice for travelers. Upcharges for checked baggage (or even carry-on in some cases), meals, seat assignments and more are all part of the proposition that passengers must consider when shopping for flights. And, yes, it means choice, but it also typically means higher […]

Product dynamics | Economic Times

Product dynamics | Economic Times

Managers must now oversee multiple bundles, pricing tiers, dynamic pricing, upsell paths and pricing strategy. Life cycles are also becoming more complex, with expectations of new features, frequent improvements and upgrades after purchase. Further, the value of the surrounding ecosystem is growing: modern products are increasingly just one element in an ecosystem of related services […]

Eight pricing strategies that drain your wallet | The Star Online

Eight pricing strategies that drain your wallet | The Star Online

THERE are many different pricing strategies that all attempt to do the same thing: to make you voluntarily spend as much money as possible. Below are eight pricing strategies that are used against your wallet. 1. The number “9”is a very powerful psychological number: many would perceive something which costs RM199 as much cheaper than […]

Maximizing revenue: Pricing lessons from South Florida’s best value meal | Miami Herald

Maximizing revenue: Pricing lessons from South Florida’s best value meal | Miami Herald

You might not have given it much thought, but odds are you’re part of a company’s smart bundled pricing strategy. I know I am. I really wanted blind spot detection in my new Subaru, so I bought that option as part of a bundle that included pre-collision braking, lane sway warning and adaptive cruise control. […]

Expect T-Mobile to Continue Inflicting Pain on Verizon and AT&T | The Street

Expect T-Mobile to Continue Inflicting Pain on Verizon and AT&T | The Street

With the company charging $70 per month for 1 unlimited line, $100 for 2 lines and $160 for 4 lines — and with taxes and fees included as of January — T-Mobile’s unlimited pricing still undercuts that of its larger rivals. Not counting taxes/fees, Verizon charges $80 per month for 1 line, $140 for 3 […]

Why T-Mobile’s All-In Pricing Strategy Could Pay Off | Forbes

Why T-Mobile’s All-In Pricing Strategy Could Pay Off | Forbes

More Customers Could Migrate Towards The One Plan, Offsetting Fee Revenue Losses The T-Mobile One unlimited plans, which T-Mobile launched late last year to replace its tiered data plans, were priced slightly higher than the company’s existing base plans. For instance, a tiered plan with 6 GB of data and 4 lines cost $120 versus […]