OnDemand WTP Pricing Research

Tag: Product Bundling

The PlayStation 5’s pricing will be “appealing to gamers” | Critical Hit

The PlayStation 5’s pricing will be “appealing to gamers” | Critical Hit

Yesterday, out of nowhere, Sony revealed the first real details of its next-generation console. From the non-technical description offered by Wired, it sounds like one heck a machine. The PlayStation 5 (or whatever it ends up being called) will be built on AMD’s impending Zen 2 architecture, which is one heck of a step up […]

Xbox Game Pass Ultimate: Xbox Live and Xbox Game Pass for $14.99 a month | The Verge

Xbox Game Pass Ultimate: Xbox Live and Xbox Game Pass for $14.99 a month | The Verge

Microsoft is unveiling a new Xbox Game Pass Ultimate subscription today that combines Xbox Live Gold and Xbox Game Pass into a single monthly charge. This new service was rumored earlier this month, and it’s now official. Xbox Game Pass Ultimate will combine both the Xbox Game Pass and Xbox Live Gold subscriptions into a […]

5 Most Common Pricing Strategies | eXplosion

5 Most Common Pricing Strategies | eXplosion

When it comes to pricing strategies, the ‘how’ is Paramount knowledge to acquire. So many people know when and when not to price, but very few people know how to price, and this is the core of every business dealings. Most businesses thrive nowadays because owners have a vast knowledge about how to go about […]

Broadband pricing controversy shows compromise needed | InternetNZ

Broadband pricing controversy shows compromise needed | InternetNZ

InternetNZ is calling on Internet Service Providers and Chorus to reach an agreement on reasonable pricing for fibre unbundling — and quickly. Today, Chorus announced prices for their proposed unbundled fibre services. Some ISPs are claiming the price is too high and this will result in less benefit — and higher prices — for Internet […]

What we can learn from Vail Resorts’ new “Epic” pricing strategy | Perfect Price

What we can learn from Vail Resorts’ new “Epic” pricing strategy | Perfect Price

Vail Resort’s “Epic Pass” changed the ski industry when it was first released a decade ago–I would argue, for the better–even though it was directly coupled with massively more expensive day passes (sometimes 2x prior prices). Since it first launched in 2008, the pass has grown, and as a result, the pricing structure became more […]

PlayStation Classic Sale at Retailers Drops the Price Once More | Playstation Lifestyle

PlayStation Classic Sale at Retailers Drops the Price Once More | Playstation Lifestyle

With only three months on the market, the PlayStation Classic‘s price has already dropped by more than half its original asking price. The mini-console, which initially sold for $99, can now be purchased for $40 at Best Buy and Walmart. Whether or not this cost will remain permanent is currently unknown. Sony launched its throwback […]

The decoy effect: how you are influenced to choose without really knowing it | The Conversation

The decoy effect: how you are influenced to choose without really knowing it | The Conversation

Price is the most delicate element of the marketing mix, and much thought goes into setting prices to nudge us towards spending more. There’s one particularly cunning type of pricing strategy that marketers use to get you to switch your choice from one option to a more expensive or profitable one. It’s called the decoy […]

How ‘Decoy Pricing Tactics’ Are Costing You | Canstar Blue

How ‘Decoy Pricing Tactics’ Are Costing You | Canstar Blue

Decoy pricing in action Nine News used common products sold at pharmacies to highlight the issue. A small 31-tablet pack of Blackmores Vitamin C costs $9.49, with the 62-tablet pack costing $16.49. But shoppers only have to pay an additional $3.50 to purchase the 150-tablet pack, making the 62-pack a decoy. “Shoppers are being encouraged […]

The Cosmopolitan Increases Resort Fee, Offers Guests Free Parking | Casino.org

The Cosmopolitan Increases Resort Fee, Offers Guests Free Parking | Casino.org

The backlash against Las Vegas Strip casinos for sneaky charges written in fine print has reached a breaking point, at least for one resort. Effective January 1, The Cosmopolitan will include parking among the services covered under its resort fee — a move that will increase the property’s resort fee from $35 to $39. Guests […]

US Has Some Of The Most Expensive Mobile Data Prices In The Developed World | Techdirt

US Has Some Of The Most Expensive Mobile Data Prices In The Developed World | Techdirt

While the U.S. wireless industry likes to talk a lot about how ultra-competitive it is, that’s generally not the case. While there’s more competition in wireless than in the fixed-line broadband sector (where there’s virtually no competition at faster speeds due to upgrade-phobic telcos and cable’s growing broadband monopoly), much of the competition in wireless […]