OnDemand WTP Pricing Research

Tag: Product Bundling

The decoy effect: how you are influenced to choose without really knowing it | The Conversation

The decoy effect: how you are influenced to choose without really knowing it | The Conversation

Price is the most delicate element of the marketing mix, and much thought goes into setting prices to nudge us towards spending more. There’s one particularly cunning type of pricing strategy that marketers use to get you to switch your choice from one option to a more expensive or profitable one. It’s called the decoy […]

How ‘Decoy Pricing Tactics’ Are Costing You | Canstar Blue

How ‘Decoy Pricing Tactics’ Are Costing You | Canstar Blue

Decoy pricing in action Nine News used common products sold at pharmacies to highlight the issue. A small 31-tablet pack of Blackmores Vitamin C costs $9.49, with the 62-tablet pack costing $16.49. But shoppers only have to pay an additional $3.50 to purchase the 150-tablet pack, making the 62-pack a decoy. “Shoppers are being encouraged […]

The Cosmopolitan Increases Resort Fee, Offers Guests Free Parking | Casino.org

The Cosmopolitan Increases Resort Fee, Offers Guests Free Parking | Casino.org

The backlash against Las Vegas Strip casinos for sneaky charges written in fine print has reached a breaking point, at least for one resort. Effective January 1, The Cosmopolitan will include parking among the services covered under its resort fee — a move that will increase the property’s resort fee from $35 to $39. Guests […]

US Has Some Of The Most Expensive Mobile Data Prices In The Developed World | Techdirt

US Has Some Of The Most Expensive Mobile Data Prices In The Developed World | Techdirt

While the U.S. wireless industry likes to talk a lot about how ultra-competitive it is, that’s generally not the case. While there’s more competition in wireless than in the fixed-line broadband sector (where there’s virtually no competition at faster speeds due to upgrade-phobic telcos and cable’s growing broadband monopoly), much of the competition in wireless […]

Understanding the Psychology of Pricing: A Priceless Infographic for Consumers! | 1redDrop

Understanding the Psychology of Pricing: A Priceless Infographic for Consumers! | 1redDrop

When it comes to how we view pricing, there are several subliminal processes that occur. Factors such as the placement of a product and its price tag, font size, visual contrast, and purchase intent all play a role in our purchase decisions. As humans, we are more likely to buy a product when we perceive […]

NBN Backflips On Price Rise | Lifehacker Australia

NBN Backflips On Price Rise | Lifehacker Australia

NBN representatives said that new fixed wireless connections would cost $20 more than existing connections on Wednesday. Less than 24 hours later the disparity was dismissed as a consultation issue after significant political backlash. At a Joint Standing Committee of Parliament on Wednesday, representatives from NBN announced that new 50Mbps fixed wireless connections would have […]

Wireless Service Prices Are Climbing Across the Board | The Motley Fool

Wireless Service Prices Are Climbing Across the Board | The Motley Fool

Sprint (NYSE:S) recently introduced new tiered-pricing for its unlimited data plans, following in the footsteps of AT&T (NYSE:T), T-Mobile (NASDAQ:TMUS), and Verizon (NYSE:VZ). Interestingly, Sprint’s new “Unlimited Basic” plan doesn’t offer a discount off of its existing unlimited plan despite removing or decreasing some of the features of the plan. In fact, some subscribers would […]

Sprint follows AT&T, Verizon unlimited strategy by raising prices | FierceWireless

Sprint follows AT&T, Verizon unlimited strategy by raising prices | FierceWireless

Those plans largely stand as a significant price increase to Sprint’s current Unlimited Freedom offer, which provides one line of service for $60 per month and, via a promotion, four lines of service for just $100 per month. However, that promotional price is scheduled to rise in a year’s time to $160 per month for […]

MSAP and lower broadband prices will impact Telekom — RAM | The Edge Markets

MSAP and lower broadband prices will impact Telekom — RAM | The Edge Markets

KUALA LUMPUR (June 29): Mandatory Standard Access Pricing (MSAP) is going to have a “most pronounced impact” on the financial position of Telekom Malaysia Bhd, as its implementation would lower wholesale prices on high speed broadband (HSBB) access for the other telecommunication companies, said RAM Rating Services Bhd. “This would allow the telcos to cut […]

Is 25% the final cut or will it be reduced to 50%? | The Star Online

Is 25% the final cut or will it be reduced to 50%? | The Star Online

Gobind wants broadband ‘pricing to be halved and speed doubled’ ABOUT two weeks ago, Telekom Malaysia Bhd (TM), the main Internet access provider, published a pricing structure for access on its website that seemed different from what the regulator had suggested earlier this year. That made it obvious TM did not agree with the Malaysian […]