SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Product Pricing Strategy

Value-Based Pricing: Two Easy Steps To Implement And Two Common Pitfalls To Avoid | Forbes

Value-Based Pricing: Two Easy Steps To Implement And Two Common Pitfalls To Avoid | Forbes

Value-based pricing is a technique for setting the price of a product or service based on the economic value it offers to customers. This pricing strategy allows companies to capture the maximum amount that a customer is willing to pay in order to significantly improve company profits. Product managers, especially in B2B settings such as industrial […]

Birkenstock CEO Uses All Caps to Yell at Amazon | Racked

Birkenstock CEO Uses All Caps to Yell at Amazon | Racked

Beating Amazon at the e-commerce game is nearly impossible at this point. The company is notorious for using its algorithm to knock down prices, which can hurt a brand’s equity. Elaine Kwon, a former Amazon employee who now runs a business that helps brands get out of Amazon wholesale partnerships, told Racked last month that […]

Amazon likely to come to NZ – brokerage | NZ Herald

Amazon likely to come to NZ – brokerage | NZ Herald

Forsyth Barr said the arrival in Australia of the e-commerce giant would put increasing pressure on the retail landscape through its low-price model, adding that the likelihood of the company coming to New Zealand had increased. “Amazon is expected to physically enter the Australian market in late 2018,” Forsyth Barr said. “Consequently, the likelihood of […]

How to rethink your pricing strategy in inflationary times | European CEO

How to rethink your pricing strategy in inflationary times | European CEO

There was a collective sigh of relief around Whitehall when official figures revealed a lower-than-expected rise of 2.6 percent in consumer prices in June. Inflation had come in below the three percent predicted by the City and the threat of an interest rate rise was, for the time being at least, averted. But input price […]

7 steps to unlock the value of cognitive category management | FederalNewsRadio.com

7 steps to unlock the value of cognitive category management | FederalNewsRadio.com

Cognitive category management use case How do these components integrate to provide value to the buyer and end-user? Below is a use case showing how cognitive tools could be used to enhance visibility to the process, improve the end-user experience, and enable the category strategy. 4 execs who developed, owned and managed the popular OASIS […]

Weak pound keeps foodservice price inflation high at 8.8% in June | The Caterer

Weak pound keeps foodservice price inflation high at 8.8% in June | The Caterer

In the ambient hot categories, inflation ran at 12% in June, thanks to rising coffee and tea prices. Inflation in fruit, a category particularly dependent on imports and vulnerable to exchange rates, stood at 13.6%. One bright spot was the sugars, preserves and confectionary category, where prices in June 2017 were 5.1% lower than in June 2016. […]

DoorDash is testing surge pricing for its deliveries in select US markets | Quartz

DoorDash is testing surge pricing for its deliveries in select US markets | Quartz

Everyone hated surge pricing when Uber first added it to rides. Now surge is becoming ubiquitous among food delivery startups, too. Postmates has “blitz pricing” and Sprig, before it went out of business, charged more to deliver during busy times. Uber brought surge pricing to UberEats late last year and, in recent months, DoorDash has […]

Why Americans can’t buy the new Mercedes-Benz X-Class pickup truck | Business Insider

Why Americans can’t buy the new Mercedes-Benz X-Class pickup truck | Business Insider

For Mercedes, the profitability of bringing an all-new truck into the market is questionable. Through June, consumers have purchased only 216,000 mid-size pickups in the US with annual growth at roughly 2.4%. The full-size segment is growing at 4.8% annually. Further, Kelley Blue Book data shows the average transaction price for the segment at $32,000 […]

You Could Win a Price War With Amazon, Pricefixer, Netflix, Walmart or Costco. Here’s How. | Entrepreneur

You Could Win a Price War With Amazon, Pricefixer, Netflix, Walmart or Costco. Here’s How. | Entrepreneur

One of the biggest problems retailers and other general businesses constantly face involves price. What should I charge? How much is too much? Which price is right? With different factors affecting price — and competitors with different prices — it can literally become a war. Needless to say, there is nothing like the perfect price. But considering the […]

Here’s why Amazon selling Kenmore appliances is great news for consumers | USA Today

Here’s why Amazon selling Kenmore appliances is great news for consumers | USA Today

Where should you buy Kenmore appliances: Sears or Amazon? Kenmore confirmed that the products sold on Amazon and Sears will be identical. This differs from a strategy used by some other appliance makers, where each retailer sells slightly different variations on a product, in order to discourage price-matching. Nobody is talking prices right now, although […]