OnDemand WTP Pricing Research

Tag: Product Pricing Strategy

Apex Legends Iron Crown Event Receives Backlash Over Pricing Model | dbltap

Apex Legends Iron Crown Event Receives Backlash Over Pricing Model | dbltap

Apex Legends has been in a good place since the release of Season 2. While the competitive mode didn’t capture the attention of every fan, it brought back a plethora of players that left during the Season 1 dud. Apex Legends seemed to be on an upward trend and its community was fairly happy until […]

AMD Reports Q2 2019 Market Share as Intel Sticks to Its Guns on Pricing | ExtremeTech

AMD Reports Q2 2019 Market Share as Intel Sticks to Its Guns on Pricing | ExtremeTech

Over the past month, AMD let fly with two-thirds of its 7nm product lineup. Both the desktop and server spaces have now been refreshed with 7nm CPUs. Intel’s response? Meh. Let’s do the market share data first. Heading into Q2, AMD has a series of pushes and drags on its market performance. Positive factors include […]

‘Apex Legends’ Iron Crown Loot Box Pricing Is Hilariously Out Of Touch | Forbes

‘Apex Legends’ Iron Crown Loot Box Pricing Is Hilariously Out Of Touch | Forbes

While I appreciate Apex Legends as a fun battle royale title, it also operates as one of the last bastions of crazily over-monetized titles on the market, perhaps no surprise, given that it’s coming from EA. Apex Legends has already combined a storefront with a battle pass and loot boxes, and now their latest move […]

How to create profitable pricing | CMO Australia

How to create profitable pricing | CMO Australia

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading. Today, many companies employ people to analyse a multitude of data to determine the best pricing approaches to take. But how successful are these approaches really, and how do we know whether we are leaving […]

30 states allow kWh pricing, but non-Tesla EV drivers mostly miss benefits | Electrek

30 states allow kWh pricing, but non-Tesla EV drivers mostly miss benefits | Electrek

North Carolina is now the 30th state to allow public EV charging companies to offer pricing by the kilowatt-hour (kWh), instead of charging per minute. The change was thanks to bipartisan legislation — House Bill 329, Renewable Energy Amendments — passed by the legislature and signed by Gov. Roy Cooper. The vast majority of Americans now live […]

Ways to Play the SaaS Game of Price Is Right | MarTechSeries

Ways to Play the SaaS Game of Price Is Right | MarTechSeries

The longest-running American TV game show host Bob Barker once said, “You can’t fool television viewers with dancing girls and flashing lights.” The same mindset goes with prospects. The smoke and mirrors show won’t get you far when potential customers decide on who to pick when they come down to price. This is the fork […]

Walmart (WMT) to Report Q2 Earnings: Factors You Must Watch | Yahoo Finance

Walmart (WMT) to Report Q2 Earnings: Factors You Must Watch | Yahoo Finance

Omnichannel: A Major Growth Driver Walmart’s second-quarter fiscal 2020 results are likely to gain from its solid omnichannel efforts. To this end, the company’s focus on enhancing merchandise assortments and undertaking store remodeling initiatives bodes well. Also, its compelling pricing strategy is a sales driver. These factors along with Walmart’s strong e-commerce business have been […]

Has Disney Finally Made Theme Park Prices Too High? | Nasdaq

Has Disney Finally Made Theme Park Prices Too High? | Nasdaq

Walt Disney (NYSE: DIS) has steadily increased prices at its U.S. theme parks. That’s led to revenue increases, but overall attendance has dropped. That drop may be intentional: Pricing is a lever Disney can use to control crowds, delivering a better experience for those who can afford it while maximizing revenue for the company. Still, while […]

Disney Aims to Own Sports Entertainment in the Age of Streaming | Yahoo! Finance

Disney Aims to Own Sports Entertainment in the Age of Streaming | Yahoo! Finance

The Walt Disney Co. (NYSE:DIS) released its third-quarter earnings report on Aug. 6 to generally negative reviews. Expectations had been high, with many analysts predicting a blowout quarter driven by record box office receipts. Alas, Disney disappointed on both the top and bottom lines. Unsurprisingly, the market took the news poorly, driving shares down nearly […]

What a “Price Vocabulary” Is, and Why Companies Need One | Harvard Business Review

What a “Price Vocabulary” Is, and Why Companies Need One | Harvard Business Review

The next time you visit a Costco warehouse store, observe the price tags. In addition to showing the cost of an item, Costco’s price tags encode unique information. The price endings, such as $8.99 versus $8.97, convey special meanings to the subset of shoppers who are literate in Costco’s price vocabulary. As one example, when […]