The 4Ps of marketing are the building blocks of many a career in the industry, but unlike product, place and promotion, which are about creating value for the customer, the final P – price – is about getting value for the business. As a result, there is often debate about whether it should in fact […]
Swiss pharma giant Novartis is halting planned price increases on its medications after President Donald Trump took Pfizer to task over price hikes earlier this month. Pfizer agreed to roll back its price increases last week. Novartis Chief Executive Officer Vas Narasimhan said the company voluntarily halted its price increases because it wants the consumer cost of […]
Pricing is often more about positioning and perceived value than it is about cost-analysis and unconvincing ROI calculators. As a result, repositioning can allow you to charge many times more than you think. Here’s how. You’ve created a marketing tool called DoubleDown that doubles the cost-efficiency of AdWords campaigns. You heard that right folks — as a […]
3. Omnichannel Fulfillment Witcher said that 14% of U.S. shoppers use in-store pickup when it’s available. When consumers have both in front of them, a higher percentage will use BOPIS over e-Commerce, according to Witcher. “This is the new customer journey,” said Witcher. “BOPIS is as important as e-Commerce today and it will just become […]
Grabbing Slurpee sales data to go 7-Eleven turned to low-code to supply product pricing information to regional managers who visit as many as 10 stores a day. The convenience store retailer, which operates 10,000 retail locations in the U.S., constructed a field price optimization app that enables its regional managers to access pertinent sales, says […]
When NBN Co announced its new NBN pricing strategy this morning, which is designed to get more consumers to switch to 50/20Mbps plans, it did so by dropping the access price that providers pay for those plans, with the expectation that ISPs would switch plan pricing around for consumers. TPG is the first cab off […]
Wade continued, “In just a few short months, we have made exciting progress to propel the iconic Payless brand forward and return the customer to the center of our business. To better connect with our customers, we are piloting a new pricing strategy and have launched Hispanic marketing in the U.S., helping us reach an […]
In addition to applications, UnionTech has also announced its strategy to grow the commercial use of stereolithography. With its PILOT commercial series of industrial grade stereolithography equipment, priced at under 100,000 Euros, UnionTech says it is targeting the “commercial user who is currently priced out of access to one of the most widely used and […]
The company says it brings a “complete refresh” to the way that credit card processing is historically done. Typically, the credit card processing company adds a per transaction fee plus a percentage onto every transaction. This means that the processing company is getting a slice of the store’s bottom line profits. The bigger the sale, […]
Swiss pharmaceutical giant Novartis is urging Japan to consider a new pricing model for medicines that link payment to patient outcomes. This is not new ground for Novartis: the company has experimented with similar pricing strategies elsewhere, and has been amongst the most innovative players in the sector when it comes to thinking about how […]
Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Professional Pricing Society Currently, PPS produces three major annual pricing conferences […]
Deliveroo Australia rolls out dynamic pricing based on distance | news.com.au
Food delivery company Deliveroo has ditched its flat $5 delivery fee in favour of dynamic pricing based on the restaurant’s distance to the customer. As a result of the variable fees introduced last month, which range from as low as $2.95 to a maximum of $6.95, Deliveroo says “more than 50 per cent” of customers […]
This Week in Pricing > 11/10/18
This Week in Pricing is a collection of pricing focused news, thought leadership , events, jobs and professional education resources for pricers. This Edition is brought to you by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their […]
The CMA’s Paper on Pricing Algorithms, Collusion and Personalised Pricing | The National Law Review
On 8 October 2018, the UK Competition and Markets Authority (“CMA”) published a Working Paper on the ‘use of pricing algorithms to facilitate collusion and personalized pricing’ (the “Paper”). It follows a number of other initiatives from competition authorities regarding algorithms, including the recent German Monopolies Commission’s proposals regarding pricing algorithms, which was the subject […]
Apple Stock Is Tumbling as Analysts Fret About Emerging Markets and Less Transparency – Barron’s
Wall Street is getting more concerned economic weakness in emerging-market countries will hurt Apple (AAPL). On Thursday, Apple posted fiscal fourth-quarter earnings per share of $2.91 on revenue of $62.9 billion, topping consensus estimates for EPS of $2.78 on revenue of $61.46 billion, according to FactSet. But the midpoint of the company’s guidance for the […]
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