The 4Ps of marketing are the building blocks of many a career in the industry, but unlike product, place and promotion, which are about creating value for the customer, the final P – price – is about getting value for the business. As a result, there is often debate about whether it should in fact […]
Swiss pharma giant Novartis is halting planned price increases on its medications after President Donald Trump took Pfizer to task over price hikes earlier this month. Pfizer agreed to roll back its price increases last week. Novartis Chief Executive Officer Vas Narasimhan said the company voluntarily halted its price increases because it wants the consumer cost of […]
Pricing is often more about positioning and perceived value than it is about cost-analysis and unconvincing ROI calculators. As a result, repositioning can allow you to charge many times more than you think. Here’s how. You’ve created a marketing tool called DoubleDown that doubles the cost-efficiency of AdWords campaigns. You heard that right folks — as a […]
3. Omnichannel Fulfillment Witcher said that 14% of U.S. shoppers use in-store pickup when it’s available. When consumers have both in front of them, a higher percentage will use BOPIS over e-Commerce, according to Witcher. “This is the new customer journey,” said Witcher. “BOPIS is as important as e-Commerce today and it will just become […]
Grabbing Slurpee sales data to go 7-Eleven turned to low-code to supply product pricing information to regional managers who visit as many as 10 stores a day. The convenience store retailer, which operates 10,000 retail locations in the U.S., constructed a field price optimization app that enables its regional managers to access pertinent sales, says […]
When NBN Co announced its new NBN pricing strategy this morning, which is designed to get more consumers to switch to 50/20Mbps plans, it did so by dropping the access price that providers pay for those plans, with the expectation that ISPs would switch plan pricing around for consumers. TPG is the first cab off […]
Wade continued, “In just a few short months, we have made exciting progress to propel the iconic Payless brand forward and return the customer to the center of our business. To better connect with our customers, we are piloting a new pricing strategy and have launched Hispanic marketing in the U.S., helping us reach an […]
In addition to applications, UnionTech has also announced its strategy to grow the commercial use of stereolithography. With its PILOT commercial series of industrial grade stereolithography equipment, priced at under 100,000 Euros, UnionTech says it is targeting the “commercial user who is currently priced out of access to one of the most widely used and […]
The company says it brings a “complete refresh” to the way that credit card processing is historically done. Typically, the credit card processing company adds a per transaction fee plus a percentage onto every transaction. This means that the processing company is getting a slice of the store’s bottom line profits. The bigger the sale, […]
Swiss pharmaceutical giant Novartis is urging Japan to consider a new pricing model for medicines that link payment to patient outcomes. This is not new ground for Novartis: the company has experimented with similar pricing strategies elsewhere, and has been amongst the most innovative players in the sector when it comes to thinking about how […]
Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Vistaar Vistaar is leading SaaS software provider that enables companies […]
This Week in Pricing > 9/15/18
This Week in Pricing is a collection of pricing focused news, thought leadership , events, jobs and professional education resources for pricers. This Edition is brought to you by: Professional Pricing Society Currently, PPS produces three major annual pricing conferences in Europe and North America. Each conference also houses a technology hall where sponsors […]
In past years, when Apple Inc. didn’t have a new iPhone design, it still had a breakthrough new feature: video recording in 2009, the Siri digital assistant in 2011, a fingerprint scanner in 2013, and 3D Touch in 2015. This year, Apple’s secret weapon isn’t a particular feature, but a clever pricing strategy and myriad […]
Forcing NJ Universities to Come Clean on All their Hidden Fees | NJ Spotlight
The cost of tuition at colleges and universities in the state is one thing. But many students are blindsided by extra ‘hidden’ fees and legislators are pushing for transparency College costs can be formidable, and families often get sticker shock when they realize they haven’t accounted for the many fees a school can apply. With […]
Apple introduces three new iPhones and Apple Watch Series 4: Live blog recap | MarketWatch
Apple Inc. launched three new iPhones on Wednesday during the company’s biggest event of the year, as well as a new Apple Watch. Apple introduced the iPhone XS Max, iPhone XS and iPhone XR models Wednesday during an event at the new Cupertino, Calif., headquarters of the world’s most valuable company. Apple AAPL, +2.73% said […]
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