Pricing is often more about positioning and perceived value than it is about cost-analysis and unconvincing ROI calculators. As a result, repositioning can allow you to charge many times more than you think. Here’s how. You’ve created a marketing tool called DoubleDown that doubles the cost-efficiency of AdWords campaigns. You heard that right folks — as a […]
3. Omnichannel Fulfillment Witcher said that 14% of U.S. shoppers use in-store pickup when it’s available. When consumers have both in front of them, a higher percentage will use BOPIS over e-Commerce, according to Witcher. “This is the new customer journey,” said Witcher. “BOPIS is as important as e-Commerce today and it will just become […]
Grabbing Slurpee sales data to go 7-Eleven turned to low-code to supply product pricing information to regional managers who visit as many as 10 stores a day. The convenience store retailer, which operates 10,000 retail locations in the U.S., constructed a field price optimization app that enables its regional managers to access pertinent sales, says […]
When NBN Co announced its new NBN pricing strategy this morning, which is designed to get more consumers to switch to 50/20Mbps plans, it did so by dropping the access price that providers pay for those plans, with the expectation that ISPs would switch plan pricing around for consumers. TPG is the first cab off […]
Wade continued, “In just a few short months, we have made exciting progress to propel the iconic Payless brand forward and return the customer to the center of our business. To better connect with our customers, we are piloting a new pricing strategy and have launched Hispanic marketing in the U.S., helping us reach an […]
In addition to applications, UnionTech has also announced its strategy to grow the commercial use of stereolithography. With its PILOT commercial series of industrial grade stereolithography equipment, priced at under 100,000 Euros, UnionTech says it is targeting the “commercial user who is currently priced out of access to one of the most widely used and […]
The company says it brings a “complete refresh” to the way that credit card processing is historically done. Typically, the credit card processing company adds a per transaction fee plus a percentage onto every transaction. This means that the processing company is getting a slice of the store’s bottom line profits. The bigger the sale, […]
Swiss pharmaceutical giant Novartis is urging Japan to consider a new pricing model for medicines that link payment to patient outcomes. This is not new ground for Novartis: the company has experimented with similar pricing strategies elsewhere, and has been amongst the most innovative players in the sector when it comes to thinking about how […]
What is your brand’s pricing strategy? Our pricing strategy is comparable with pricing in the market for similar products – handwoven and pure fabrics. We have a large range of products in all price bands, starting at Rs 1500 for formal/daily wear, while a large part of our range is from Rs 4000-8000 for festive […]
When formulating key strategies and making decisions about product pricing for the Indian market, it is important to remember that simple conversion of U.S. dollar prices to Indian rupees will not work in most cases. Also, the assumption that a latent niche market for premium products exists has often resulted in low sales volumes and […]
This Week in Pricing > 7/21/18
This Week in Pricing is a collection of pricing focused news, thought leadership , events, jobs and professional education resources for pricers. This Edition is brought to you by: Vistaar Vistaar is leading SaaS software provider that enables companies to optimize pricing, promotion, configuration, and rebate management. Our solutions are powered by predictive models leveraged […]
Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Vistaar Vistaar is leading SaaS software provider that enables companies […]
Colleges ask for a share of future salary in lieu of loans | The Washington Post
MONTPELIER, Vt. — As more students balk at the debt loads they face after graduation, some colleges are offering an alternative: We’ll pay your tuition if you offer us a percentage of your future salary. Norwich University announced Tuesday that it will become the latest school to offer this type of contract, known as an […]
Amazon Prime Day’s Results Are In–and It’s a $1 Billion Win for Small Businesses | Inc.com
After a rocky start, Amazon ended its fourth Prime Day on a high note. Sales from its 36-hour shopping extravaganza surpassed those from Cyber Monday, Black Friday, and last year’s Prime Day, making it once again the biggest shopping event in Amazon’s history, the company said. Small and medium-size businesses notably crushed the day, collectively making […]
![BMW launches ride-sharing service [too] | WILX](http://media.graytvinc.com/images/810*479/BMW+Logo+Generic.jpg "BMW launches ride-sharing service [too] | WILX")
BMW launches ride-sharing service [too] | WILX
BMW is launching a new ride-sharing service in Seattle to compete with Uber and Lyft. … Drivers are full-time employees hired by third party transportation companies. Customers can hail a car immediately or schedule a ride up to a week in advance. Trips cost $2.40 per mile plus 40 cents per minute, with no surge […]
Seniority Level: Mid-Senior level Industry: Food & Beverages Employment Type: Full-time Job Functions: Management, Accounting/Auditing, Finance Job Summary Manage the execution of pricing strategies at the area level to support company margin goals and area “Go to Market” strategy. Identify opportunities to increase sales and profit in area by conducting regular analysis, consulting with sales teams, and […]
Seniority Level: Mid-Senior level Industry: Electrical/Electronic Manufacturing Computer Software Telecommunications Employment Type: Full-time Job Functions: Management, Manufacturing Job Summary Brief Description The Pricing Manager will influence Infinera’s business strategy working with Sales and partnering with Product Management to set pricing structures for key strategic opportunities and prepare financial analysis that facilitate executive decisions. Role Candidate must be […]
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