Tag: Product Pricing

How to develop a marketing pricing strategy for your business | Marketing Week

How to develop a marketing pricing strategy for your business | Marketing Week

The 4Ps of marketing are the building blocks of many a career in the industry, but unlike product, place and promotion, which are about creating value for the customer, the final P – price – is about getting value for the business. As a result, there is often debate about whether it should in fact […]

Novartis Halts Planned Price Increases For Drugs Amid Scrutiny of Relationship With Trump Attorney | BioSpace

Novartis Halts Planned Price Increases For Drugs Amid Scrutiny of Relationship With Trump Attorney | BioSpace

Swiss pharma giant Novartis is halting planned price increases on its medications after President Donald Trump took Pfizer to task over price hikes earlier this month. Pfizer agreed to roll back its price increases last week. Novartis Chief Executive Officer Vas Narasimhan said the company voluntarily halted its price increases because it wants the consumer cost of […]

How repositioning a product allows you to 8x its price | a smart bear

How repositioning a product allows you to 8x its price | a smart bear

Pricing is often more about positioning and perceived value than it is about cost-analysis and unconvincing ROI calculators. As a result, repositioning can allow you to charge many times more than you think. Here’s how. You’ve created a marketing tool called DoubleDown that doubles the cost-efficiency of AdWords campaigns. You heard that right folks — as a […]

Forrester Analyst: Retailers Are Still Catching Up To Customer Expectations | Retail TouchPoints

Forrester Analyst: Retailers Are Still Catching Up To Customer Expectations | Retail TouchPoints

3. Omnichannel Fulfillment Witcher said that 14% of U.S. shoppers use in-store pickup when it’s available. When consumers have both in front of them, a higher percentage will use BOPIS over e-Commerce, according to Witcher. “This is the new customer journey,” said Witcher. “BOPIS is as important as e-Commerce today and it will just become […]

What is low-code development? A Lego-like approach to building software | ITworld

What is low-code development? A Lego-like approach to building software | ITworld

Grabbing Slurpee sales data to go 7-Eleven turned to low-code to supply product pricing information to regional managers who visit as many as 10 stores a day. The convenience store retailer, which operates 10,000 retail locations in the U.S., constructed a field price optimization app that enables its regional managers to access pertinent sales, says […]

TPG has jumped on new NBN pricing and released its typical evening speeds | finder.com.au

TPG has jumped on new NBN pricing and released its typical evening speeds | finder.com.au

When NBN Co announced its new NBN pricing strategy this morning, which is designed to get more consumers to switch to 50/20Mbps plans, it did so by dropping the access price that providers pay for those plans, with the expectation that ISPs would switch plan pricing around for consumers. TPG is the first cab off […]

Payless Announces Strategic Initiatives to Further Transformation | Markets Insider

Payless Announces Strategic Initiatives to Further Transformation | Markets Insider

Wade continued, “In just a few short months, we have made exciting progress to propel the iconic Payless brand forward and return the customer to the center of our business. To better connect with our customers, we are piloting a new pricing strategy and have launched Hispanic marketing in the U.S., helping us reach an […]

UnionTech to grow commercial usage of SLA 3D printing | TCT Magazine

UnionTech to grow commercial usage of SLA 3D printing | TCT Magazine

In addition to applications, UnionTech has also announced its strategy to grow the commercial use of stereolithography. With its PILOT commercial series of industrial grade stereolithography equipment, priced at under 100,000 Euros, UnionTech says it is targeting the “commercial user who is currently priced out of access to one of the most widely used and […]

Tire Dealer Processing Expands Nationwide | Modern Tire Dealer

Tire Dealer Processing Expands Nationwide | Modern Tire Dealer

The company says it brings a “complete refresh” to the way that credit card processing is historically done. Typically, the credit card processing company adds a per transaction fee plus a percentage onto every transaction. This means that the processing company is getting a slice of the store’s bottom line profits. The bigger the sale, […]

Novartis pushes for new pricing strategy in Japan | Dominion Funds

Novartis pushes for new pricing strategy in Japan | Dominion Funds

Swiss pharmaceutical giant Novartis is urging Japan to consider a new pricing model for medicines that link payment to patient outcomes. This is not new ground for Novartis: the company has experimented with similar pricing strategies elsewhere, and has been amongst the most innovative players in the sector when it comes to thinking about how […]