Kellogg Company, India’s market leader in organised breakfast cereals space, aims to double its revenue in the next five years with 20 per cent growth in its business. Kellogg India will focus on increasing market penetration both in the urban and rural areas. The company is also considering rolling out product variants in smaller packs […]
“How much should I charge?” is a question I get asked often. “How much will it take for you to smile when you see that client’s name come up on your caller ID?” is my answer. Finding just the right selling price with a good profit margin is an often ignored element of a small […]
The 4Ps of marketing are the building blocks of many a career in the industry, but unlike product, place and promotion, which are about creating value for the customer, the final P – price – is about getting value for the business. As a result, there is often debate about whether it should in fact […]
Swiss pharma giant Novartis is halting planned price increases on its medications after President Donald Trump took Pfizer to task over price hikes earlier this month. Pfizer agreed to roll back its price increases last week. Novartis Chief Executive Officer Vas Narasimhan said the company voluntarily halted its price increases because it wants the consumer cost of […]
Pricing is often more about positioning and perceived value than it is about cost-analysis and unconvincing ROI calculators. As a result, repositioning can allow you to charge many times more than you think. Here’s how. You’ve created a marketing tool called DoubleDown that doubles the cost-efficiency of AdWords campaigns. You heard that right folks — as a […]
3. Omnichannel Fulfillment Witcher said that 14% of U.S. shoppers use in-store pickup when it’s available. When consumers have both in front of them, a higher percentage will use BOPIS over e-Commerce, according to Witcher. “This is the new customer journey,” said Witcher. “BOPIS is as important as e-Commerce today and it will just become […]
Grabbing Slurpee sales data to go 7-Eleven turned to low-code to supply product pricing information to regional managers who visit as many as 10 stores a day. The convenience store retailer, which operates 10,000 retail locations in the U.S., constructed a field price optimization app that enables its regional managers to access pertinent sales, says […]
When NBN Co announced its new NBN pricing strategy this morning, which is designed to get more consumers to switch to 50/20Mbps plans, it did so by dropping the access price that providers pay for those plans, with the expectation that ISPs would switch plan pricing around for consumers. TPG is the first cab off […]
Wade continued, “In just a few short months, we have made exciting progress to propel the iconic Payless brand forward and return the customer to the center of our business. To better connect with our customers, we are piloting a new pricing strategy and have launched Hispanic marketing in the U.S., helping us reach an […]
In addition to applications, UnionTech has also announced its strategy to grow the commercial use of stereolithography. With its PILOT commercial series of industrial grade stereolithography equipment, priced at under 100,000 Euros, UnionTech says it is targeting the “commercial user who is currently priced out of access to one of the most widely used and […]
This Week in Pricing > 8/17/19
TWIP is a digest of pricing focused news, thought leadership, events, training and certification resources for pricing professionals. This Edition is brought to you by: The Perfect Price AI platform makes millions of pricing decisions for forward-thinking companies around the world. Our cloud-based service allows customers to quickly anticipate and react to changes in demand in real-time […]
PND is a digest of pricing focused news, thought leadership, events, training and certification resources for pricing professionals. This Edition is brought to you by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, […]
Amazon Offers Retro Pricing In Los Angeles For Maisel Day On August 15 | Fire Wire
Los Angeles residents will be able to purchase lunch, gasoline, makeup applications, shoeshines, movie tickets and hotel rooms at 1959 prices on August 15, which Amazon Prime is calling “Maisel Day.” That means you can see a movie for a mere 51 cents, grab a hot dog for 59 cents, and get your hair done (with […]
When the time comes to sell your home, it’s important to price the home right. If the home is badly priced, either too expensive or too inexpensive, you may lose money and take a long time to sell. Understanding the dangers of incorrect pricing, and working with a real estate professional to price your home […]
What’s Cutting Into Ohio State Football Ticket Sales? | WOSU Radio
When it comes to why fans aren’t showing up at home, though, ticket broker Tim Louters just starts pulling frames off his wall. “This is 1999,” he says, looking over a framed ticket and news clip, commemorating former head coach John Cooper’s 100th win. “Thirty-eight dollar ticket versus Cincinnati.” Louters runs Tickets Galore in Dublin. […]
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