SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Product Pricing

Novartis price dilemma over $21,000 drug | The Austrailian

Novartis price dilemma over $21,000 drug | The Austrailian

Novartis recently discovered that a drug it sells for a group of very rare diseases could be used to treat a much more common ailment. There is just one problem: its $US16,000-per-dose ($A21,000) price tag. The drug, called ACZ885, is already sold under the brand name Ilaris for certain rare inflammatory disorders affecting a very […]

Potash Prices: Will Marketing Cooperatives Rebalance the Market? | Economic Calendar

Potash Prices: Will Marketing Cooperatives Rebalance the Market? | Economic Calendar

These marketing cooperatives negotiated “fair” prices for potash and would hold out on sales until sellers would be willing to pay an adequate amount. This strategy was undertaken so potash producers could get a good price for potash, which is particularly expensive to mine. Buyers, on the other hand, said the market was a monopoly. […]

Controlling price erosion in the omnichannel shopping environment | GFK

Controlling price erosion in the omnichannel shopping environment | GFK

While eroding prices of technical consumer goods may excite the increasingly savvy and deal seeking Connected Consumer, they can be a big problem for product manufacturers and their retailers. Lower prices mean lower margins, and in today’s evolving omnichannel environment, it’s important to understand which promotions with which retailers bring back the highest ROI, as […]

Importance Of Pricing In Marketing Strategy | IMSoup

Importance Of Pricing In Marketing Strategy | IMSoup

Price is the amount of money charged for a product or service. It is a value a consumer is willing to exchange for the benefit of owning or using a product or service. Most customers equate the price they pay with the value of the product they get in return for the amount. Pricing has […]

Why marketing should own pricing | Campaign Asia

Why marketing should own pricing | Campaign Asia

Setting the right price is one of the best ways to positively impact a company’s bottom line. Yet, price setting is not always top-of-mind, nor is it owned by a single department within a company. This holds true across industries, whether it is consumer goods, healthcare, telecom, finance or technology. Sometimes marketing takes responsibility for […]

Google Home Unveiled: Will it Beat Amazon Echo on Price? | Zacks.com

Google Home Unveiled: Will it Beat Amazon Echo on Price? | Zacks.com

The most attractive thing about Google Home is its pricing. Google has set a lower price for its device, a first step in its ambitious plan to compete against Amazon for dominance in the personal assistant market. Google Home will retail for $129 while Amazon Echo is available at $179.9. Let’s see if the difference […]

The Four Factors to Consider When Developing Your Startup’s Pricing Strategy | Tomasz Tunguz

The Four Factors to Consider When Developing Your Startup’s Pricing Strategy | Tomasz Tunguz

What is the optimal pricing strategy for a start up? That depends. It depends on at least three other variables: the product, the placement, the positioning. Combined with price, these are the four 4Ps of marketing created by Dr. E. Jerome McCarthy, former professor of marketing at Michigan State and Notre Dame. Also called the […]

8 Killer Tips On Marketing Pricing Strategies | Charlie Hutton

8 Killer Tips On Marketing Pricing Strategies | Charlie Hutton

What is your Marketing Pricing Strategy? Well, it depends. It depends on the value vs price, on how targeted the prospects are, on the price point itself, on how the prospect got to your page, etc. But I can offer you some helpful tips that’ll make marketing pricing strategies easier for you. 1. Stop being […]

The price of regret | MIT News

The price of regret | MIT News

Let’s say you’ve just found a nice jacket in a store and are deciding whether to buy it. It’s a little pricey, so should you wait and hope it goes on sale in the future? Perhaps. Then again, the jacket might go out of stock before that happens, and you might never acquire it at […]

SmartViews: The price of success | PharmaTimes

SmartViews: The price of success | PharmaTimes

Adaptive pricing   Access to health has traditionally been hindered by poor healthcare provision in poor and unstable countries on the one hand, and high medicine prices on the other. For the former, pharmaceutical companies have intervened with aid to support hospitals or emergency units and the education and training of nurses. With pricing, companies […]