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Tag: Product Pricing

Importance Of Pricing In Marketing Strategy | IMSoup

Importance Of Pricing In Marketing Strategy | IMSoup

Price is the amount of money charged for a product or service. It is a value a consumer is willing to exchange for the benefit of owning or using a product or service. Most customers equate the price they pay with the value of the product they get in return for the amount. Pricing has […]

Why marketing should own pricing | Campaign Asia

Why marketing should own pricing | Campaign Asia

Setting the right price is one of the best ways to positively impact a company’s bottom line. Yet, price setting is not always top-of-mind, nor is it owned by a single department within a company. This holds true across industries, whether it is consumer goods, healthcare, telecom, finance or technology. Sometimes marketing takes responsibility for […]

Google Home Unveiled: Will it Beat Amazon Echo on Price? | Zacks.com

Google Home Unveiled: Will it Beat Amazon Echo on Price? | Zacks.com

The most attractive thing about Google Home is its pricing. Google has set a lower price for its device, a first step in its ambitious plan to compete against Amazon for dominance in the personal assistant market. Google Home will retail for $129 while Amazon Echo is available at $179.9. Let’s see if the difference […]

The Four Factors to Consider When Developing Your Startup’s Pricing Strategy | Tomasz Tunguz

The Four Factors to Consider When Developing Your Startup’s Pricing Strategy | Tomasz Tunguz

What is the optimal pricing strategy for a start up? That depends. It depends on at least three other variables: the product, the placement, the positioning. Combined with price, these are the four 4Ps of marketing created by Dr. E. Jerome McCarthy, former professor of marketing at Michigan State and Notre Dame. Also called the […]

8 Killer Tips On Marketing Pricing Strategies | Charlie Hutton

8 Killer Tips On Marketing Pricing Strategies | Charlie Hutton

What is your Marketing Pricing Strategy? Well, it depends. It depends on the value vs price, on how targeted the prospects are, on the price point itself, on how the prospect got to your page, etc. But I can offer you some helpful tips that’ll make marketing pricing strategies easier for you. 1. Stop being […]

The price of regret | MIT News

The price of regret | MIT News

Let’s say you’ve just found a nice jacket in a store and are deciding whether to buy it. It’s a little pricey, so should you wait and hope it goes on sale in the future? Perhaps. Then again, the jacket might go out of stock before that happens, and you might never acquire it at […]

SmartViews: The price of success | PharmaTimes

SmartViews: The price of success | PharmaTimes

Adaptive pricing   Access to health has traditionally been hindered by poor healthcare provision in poor and unstable countries on the one hand, and high medicine prices on the other. For the former, pharmaceutical companies have intervened with aid to support hospitals or emergency units and the education and training of nurses. With pricing, companies […]

Sonos Pricing is Going Up in Canada | wifihifi

Sonos Pricing is Going Up in Canada | wifihifi

If you’re planning to buy some Sonos speakers, note that pricing will be going up in Canada as of April 5, as a result of the value of the Canadian dollar. “Due to a significant change in the value of Canada’s dollar,” says Sonos in a prepared announcement, “we, like many companies, must increase product […]

Product People Who Price Earn More (and other interesting findings) | Pragmatic Pricing

Product People Who Price Earn More (and other interesting findings) | Pragmatic Pricing

The more direct reports a product person has, the more likely they manage pricing. This increase directly with the number of direct reports with 0 having 32% and 10+ direct reports showing 54%. Of course this one should be correlated with the role as well. Interestingly, education didn’t seem to impact whether or not someone […]

Novartis Heart Failure Drug Gets Performance-based Pricing | Drug Discovery & Development

Novartis Heart Failure Drug Gets Performance-based Pricing | Drug Discovery & Development

Cigna would give payments to Novartis based on how well the drug improves the health of patients covered under the company, writes Reuters. Aetna sent an emailed statement to the publication saying it signed a value-based agreement with the Swiss drugmaker giant to give payments based on the drug’s ability to replicate the results it […]