Novartis recently discovered that a drug it sells for a group of very rare diseases could be used to treat a much more common ailment. There is just one problem: its $US16,000-per-dose ($A21,000) price tag. The drug, called ACZ885, is already sold under the brand name Ilaris for certain rare inflammatory disorders affecting a very […]
These marketing cooperatives negotiated “fair” prices for potash and would hold out on sales until sellers would be willing to pay an adequate amount. This strategy was undertaken so potash producers could get a good price for potash, which is particularly expensive to mine. Buyers, on the other hand, said the market was a monopoly. […]
While eroding prices of technical consumer goods may excite the increasingly savvy and deal seeking Connected Consumer, they can be a big problem for product manufacturers and their retailers. Lower prices mean lower margins, and in today’s evolving omnichannel environment, it’s important to understand which promotions with which retailers bring back the highest ROI, as […]
Price is the amount of money charged for a product or service. It is a value a consumer is willing to exchange for the benefit of owning or using a product or service. Most customers equate the price they pay with the value of the product they get in return for the amount. Pricing has […]
Setting the right price is one of the best ways to positively impact a company’s bottom line. Yet, price setting is not always top-of-mind, nor is it owned by a single department within a company. This holds true across industries, whether it is consumer goods, healthcare, telecom, finance or technology. Sometimes marketing takes responsibility for […]
The most attractive thing about Google Home is its pricing. Google has set a lower price for its device, a first step in its ambitious plan to compete against Amazon for dominance in the personal assistant market. Google Home will retail for $129 while Amazon Echo is available at $179.9. Let’s see if the difference […]
What is the optimal pricing strategy for a start up? That depends. It depends on at least three other variables: the product, the placement, the positioning. Combined with price, these are the four 4Ps of marketing created by Dr. E. Jerome McCarthy, former professor of marketing at Michigan State and Notre Dame. Also called the […]
What is your Marketing Pricing Strategy? Well, it depends. It depends on the value vs price, on how targeted the prospects are, on the price point itself, on how the prospect got to your page, etc. But I can offer you some helpful tips that’ll make marketing pricing strategies easier for you. 1. Stop being […]
Let’s say you’ve just found a nice jacket in a store and are deciding whether to buy it. It’s a little pricey, so should you wait and hope it goes on sale in the future? Perhaps. Then again, the jacket might go out of stock before that happens, and you might never acquire it at […]
Adaptive pricing Access to health has traditionally been hindered by poor healthcare provision in poor and unstable countries on the one hand, and high medicine prices on the other. For the former, pharmaceutical companies have intervened with aid to support hospitals or emergency units and the education and training of nurses. With pricing, companies […]
Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Strategic Pricing Solutions Strategic Pricing Solutions, LLC (SPS) is a management […]
This Week in Pricing > 9/16/17
This Week in Pricing is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations […]
Texas AG files first 3 price gouging lawsuits | KDFW
According to a release from attorney general’s office, state law prohibits businesses from charging exorbitant amounts during a declared disaster. The Bains Brothers, who own Texaco-branded gas station in Arlington, Carrollton and Richardson, were accused of charging the higher price even while displaying signs with prices in the $3-$4 range. Additional lawsuits were filed against […]
Why Businesses Should Lower Prices During Natural Disasters | Harvard Business Review
It’s a longstanding debate that’s reemerged during Hurricanes Irma and Harvey: During a time of crisis, should merchants raise or maintain prices when demand increases for essential products such as water, gas, and bread? Now, due to the influence of social media, a new alternative is emerging: Why not lower prices during these critical times? Economists usually […]
It’s that time of year when kids are heading back to school, others are graduating or just moving house, and millions of individuals are shopping for new furniture. Increasingly, people are buying stuff like sofas and dressers—things they used to test out in person—on the internet, thanks to the free shipping and low prices offered […]
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