Tag: PROS

Pricing News Daily > 8/26/14

Pricing News Daily > 8/26/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest […]

Help Sales Win at Your Price | PROS

Help Sales Win at Your Price | PROS

Many of us make fun of salespeople, especially because they’re always asking for discounts. Can’t they sell value? If they lose a deal, they often blame price. Price, price, price. If we listen to sales we’d believe that every customer only wants to pay the lowest possible price. Yet, it’s true that every customer wants […]

Pricing News Daily > 7/31/14

Pricing News Daily > 7/31/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest […]

Pricing News Daily > 7/30/14

Pricing News Daily > 7/30/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based […]

Is Price Erosion a Natural Law? | PROS

Is Price Erosion a Natural Law? | PROS

Today many companies struggle with creating and maintaining a consistent pricing strategy for their products’ lifecycles. Unfortunately an undisciplined price-setting approach can lead to price erosion. But price erosion doesn’t happen to individual companies; it typically affects entire industries. What is price erosion and how is it caused? In general, price erosion is a negative […]

Pricing News Daily > 7/29/14

Pricing News Daily > 7/29/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the […]

Price Wars – When Is Picking A Fight A Good Pricing Strategy? | PROS

Price Wars – When Is Picking A Fight A Good Pricing Strategy? | PROS

Price wars don’t have to be Napoleonic in scale to have a lasting detrimental effect across an entire industry. As companies fight for market share by lowering pricing on a product, they also lower the product’s perceived value in the eyes of customers. Many years ago, for instance, people thought that spending $2,000 for a […]

Pricing News Daily > 7/28/14

Pricing News Daily > 7/28/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest […]

Is Your Pricing Strategy Undermining Your Brand Value? | PROS

Is Your Pricing Strategy Undermining Your Brand Value? | PROS

While similar luxury manufacturers also offered cars at different price points, there was no $20,000 Mercedes on the market — and with good reason. People don’t associate the Mercedes name and brand with affordable cars. As the 318ti sales dwindled, BMW learned a lesson about the relationship between price and brand, and the importance of […]

Sales Effectiveness – Your Negotiated B2B Pricing is Not Elastic! | PROS

Sales Effectiveness – Your Negotiated B2B Pricing is Not Elastic! | PROS

It’s a concept that’s easily understood – lower prices should cause new customers to buy and existing customers to buy more, while higher prices should cause fewer new customers to buy and existing customers to buy less. Economists even have a fancy name for this customer/price interplay – price elasticity. Price elasticity is the demand […]