OnDemand WTP Pricing Research

Tag: PROS

Pricing Optimization Is For Winners — So, What’s Holding You Back? | PROS

Pricing Optimization Is For Winners — So, What’s Holding You Back? | PROS

So far, pricing optimization seems to strongly correlate with successful sales organizations — but why does it work? One of the main distinguishing features of the best-in-class is how these organizations manage sales proposals, particularly their ability to manage by exception. In this group, 71 percent have clearly defined processes for approving exceptions, and have […]

Pricing News Daily > 6/18/14

Pricing News Daily > 6/18/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. Today’s Headlines Report: Apple settles e-book pricing case with consumers | The Washington Post Apple has agreed to settle claims related to allegations that it colluded with […]

So you’re thinking about lowering prices … | PROS

So you’re thinking about lowering prices … | PROS

The leverage that pricing has on profit has been well documented over the last two decades.  For most companies, a relatively small increase in price translates to a significant increase in profits. For those companies contemplating a price decrease, the leverage works both ways.  A relatively small decrease in price can translate to debilitating decreases […]

Dealing With Rising Commodity Costs: Tips For Your Pricing Strategy | PROS Step Blog

Dealing With Rising Commodity Costs: Tips For Your Pricing Strategy | PROS Step Blog

For companies in volatile markets, remaining competitive and reducing risk requires a pricing strategy geared toward speed and agility, with systems and processes that adjust quickly to fluctuating commodity prices. Unfortunately, most companies still use systems implemented 10 or more years ago, in an environment where price variability was a quarter of what it is […]

Pricing News Daily > 6/13/14

Pricing News Daily > 6/13/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. Today’s Headlines Beyond Uber, Venture Investors Predict Mainstream Surge Pricing wsj.com – If you think prices for daily goods and services should stay fairly stable from one day […]

Pricing News Daily > 6/12/14

Pricing News Daily > 6/12/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. Today’s Headlines Why Your Sales Team is So Afraid of Price thesaleshunter.com – The argument of price preventing sales is simply bogus.  What it comes down to is […]

3 Pricing Strategy Tips For Moving Customers Toward Premium Pricing | PROS Step Blog

3 Pricing Strategy Tips For Moving Customers Toward Premium Pricing | PROS Step Blog

When you’re developing a pricing strategy for your organization, the tendency is to focus on the low end of your pricing variability. With this approach, you’re essentially looking for tactics that help your sales reps to get customers on the low end to pay more, bringing them up to a target price based on market […]

How to Recognize (And Avoid) Dirty Pricing Secrets | Business 2 Community

How to Recognize (And Avoid) Dirty Pricing Secrets | Business 2 Community

If you’re looking to make a customer fall in love with your company, consider your pricing strategy as a key pillar in the relationship that supports both parties. Very often, however, there are dirty secrets that could be undermining your strategy. Here are five examples of these secrets that could make your company miss out on […]

Is Price Matching A Terrible Pricing Strategy? | PROS Step Blog

Is Price Matching A Terrible Pricing Strategy? | PROS Step Blog

As an across-the-board pricing strategy, price matching is a terrible idea, but it’s a tactic worth considering under specific circumstances. Before you decide to try price matching, make sure you understand what’s driving you to believe that it’s the right tactic to deploy in that market. First, let’s look at why some companies find the […]

How Variable Cost Impacts Services and Products Pricing Strategy | PROS

How Variable Cost Impacts Services and Products Pricing Strategy | PROS

As a rule, if what you’re selling has low variable costs, you tend to see greater variability in price. If you have a software company, for example, the cost of producing one more software license is minimal — almost nothing, in fact. That allows for lots of variability in the pricing, because you’re still going to […]