OnDemand WTP Pricing Research

Tag: purple pricing

Pricing News Daily > 3/10/15

Pricing News Daily > 3/10/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing […]

Pricing News Daily > 7/28/14

Pricing News Daily > 7/28/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest […]

Pricing News Daily > 7/25/14

Pricing News Daily > 7/25/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based […]

Purple Pricing back for Northwestern football games against Nebraska, Michigan | Crain’s Chicago Business

Purple Pricing back for Northwestern football games against Nebraska, Michigan | Crain’s Chicago Business

The goal is to get fans to buy tickets early, giving them the chance to select their desired seat with the assurance that people who wait to see if prices come down won’t get a better deal. In theory, the prices should reflect the real market value of tickets, or what people would otherwise be […]

Northwestern Game – Purple Pricing Outcomes | Perfect At Football BlogSpot

Northwestern Game – Purple Pricing Outcomes | Perfect At Football BlogSpot

In 2013 Northwestern introduced “Purple Pricing” for two home football games (and two home basketball games). In 2014, the Nebraska and Michigan football games have been selected for Purple Pricing. There are some really interesting things about this economic model, and I want to touch on what it means for Husker fans planning on coming […]

If you are going to charge for content | Iterative Path

If you are going to charge for content | Iterative Path

If you are you going to charge for content it pays to start to with the customer segments that value your content (more than other alternatives available) and are willing to pay for that value. Recently Mathew Ingram of GigaOm wrote about a proposal that involves dynamic pricing A model could work like this: The […]