OnDemand WTP Pricing Research

Tag: Rags Srinivasan

Echo Dot – Product Unbundling Done Right | Iterative Path

Echo Dot – Product Unbundling Done Right | Iterative Path

The opposite of product unbundling is throwing in every feature and  a connected kitchen sink (of course IoT) because we think that is the right technological solution. This is what I call the upside down product development. This leads to cars with Wifi hotspot, fridges with tablet functionality and toasters with radios. For product unbundling there […]

Apple’s Focus- Market Share? Profit? or Price? | Iterative Path

Apple’s Focus- Market Share? Profit? or Price? | Iterative Path

For a while I have been writing in depth, with supporting data, on Apple’s pricing excellence and price leadership. Apple has been seeing growth deceleration and sales decline in its unit sales. This week there was a piece in Fortune on Apple’s approach to business when it faces drop in volume.  That article correctly points […]

My Product Deserves its Price and Other Fallacies | Iterative Path

My Product Deserves its Price and Other Fallacies | Iterative Path

There are several things wrong with Turing’s approach to price realization. Thinking and saying the product deserves the price tag because of its value. No product deserves its price because we say so. Ignoring the value water fall – even if we can objectively show the value created by our product there are many factors at […]

How Product Positioning Helps Set its Price and Define Competition | Iterative Path

How Product Positioning Helps Set its Price and Define Competition | Iterative Path

Does the market really set the price for your product? Do you have any control over price? How can you then succeed with a Gym that charges $500 per month when market decides the rate is $45 a month? For this we need to start with Segmentation and Product Positioning. Customers buy products get a job […]

Pricing News Daily > 3/10/15

Pricing News Daily > 3/10/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing […]

Pricing News Daily > 1/12/15

Pricing News Daily > 1/12/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Strategic Pricing Solutions Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, and pricing […]

Price Discrimination At The Altar of God – Revisited | Iterative Path

Price Discrimination At The Altar of God – Revisited | Iterative Path

A while back I wrote about the single price model at a Hindu temple to bless cars, known among the community as “car puja”.  I then wrote about the value left on the table by not setting different prices, The last time I walked past one such event at a East Bay Hindu Temple, I […]

Pricing News Daily > 12/10/14

Pricing News Daily > 12/10/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the […]

Pricing News Daily > 9/23/14

Pricing News Daily > 9/23/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest […]

Price Increase By Any Other Name | Iterative Path

Price Increase By Any Other Name | Iterative Path

Customers don’t make their choices in isolation or on absolute value. They have options. Even when a customer is a diehard stand in line for 12 days Apple fan they have 3 to 6 iPhone options. For each option customers perceive different value and are willing to pay different prices. When the net value they […]