OnDemand WTP Pricing Research

Tag: Raising Prices

A deep dive into the global market for sustainable apparel | just-style

A deep dive into the global market for sustainable apparel | just-style

Consumers’ growing awareness of the environmental impact of the fashion industry has created a fast-growing market for “sustainable apparel” around the world. But while it is easy to find brands that claim to be eco-friendly or are produced in a sustainable way, what characterises the sector in terms of the top sellers, products and pricing strategies? Natalie […]

Biz tip of the week: Are you charging the right price? | tucson.com

Biz tip of the week: Are you charging the right price? | tucson.com

Most startups and small businesses set prices too low, hoping to attract customers. In fact, very low prices can be a red flag to consumers and actually reduce sales. Implementing a low price strategy may disrupt the market and initiate a price war with your biggest competitor. Setting the correct price is critically important to […]

How to Find Your Pricing Sweet Spot | Go Through the Roof

How to Find Your Pricing Sweet Spot | Go Through the Roof

Gather round, kids! It’s story time. I’d like to tell the story of my client whom I will call Hillary. She’s an acting coach who’s built a strong reputation for herself teaching small group classes and working with private clients. Hillary is a busy bee to say the least. When we started working together, she […]

Who are the Pricing Power Leaders? – Pricing Power as a Sustainable Competitive Advantage | Aalto EE

Who are the Pricing Power Leaders? – Pricing Power as a Sustainable Competitive Advantage | Aalto EE

Research reveals that there are top performers within each industry, confirming that some companies – facing similar competitive pressures and environmental challenges – are more profitable and growing significantly faster than their competitors. Times have been tough lately in Europe. A violent financial crisis, high volatility in inflation and exchange rates, increasing competitive pressure… How […]

Consultant’s Corner: Planning a Price Increase | GoSmallBiz

Consultant’s Corner: Planning a Price Increase | GoSmallBiz

Question: I’d like to re-evaluate my pricing schedule, but I am not sure how much to increase my prices. Where can I get a start on understanding the pricing game? Competitive prices are critical in order to maintain customers and market share; however, you still need to maintain adequate profit margins and profitability. We do […]

Four ways to raise your rates without resistance | Client Attraction Business School

Four ways to raise your rates without resistance | Client Attraction Business School

How do you know when it’s time to raise your rates? I found the best system was to raise my rates as my business started to fill. Once your company is growing and you are in high demand, it’s easier (and feels safer) to raise your rates. 1) Test your pricing on new clients I […]

Pricing News Daily > 3/25/15

Pricing News Daily > 3/25/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Wiser Wiser provides a complete suite of solutions to give retailers, brands, and […]

Value-Based Pricing Strategy | San Diego American Marketing Association

Value-Based Pricing Strategy | San Diego American Marketing Association

One of the main issues faced when releasing a new product or service is how much to charge. There are many different pricing strategies; however, few companies use a pricing strategy that is focused on the customer as opposed to the product or service. Value-based pricing is a pricing strategy which sets the price of […]

Pricing News Daily > 2/24/15

Pricing News Daily > 2/24/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to […]

Addressing Pricing Questions | Attorney at Work

Addressing Pricing Questions | Attorney at Work

Despite all the talk about alternative fees, many lawyers still bill on an hourly basis for some, if not most, of their work. Even those who use project pricing, flat fees or fixed fees still find the need to increase those rates from time to time. Many lawyers are uncomfortable discussing money with clients or […]