Tag: Reference Pricing

Pricing Strategy of HubSpot: The Inventor of ‘Inbound Marketing’ | Pratham Mantri

Pricing Strategy of HubSpot: The Inventor of ‘Inbound Marketing’ | Pratham Mantri

Pricing is the center of any business. It is everything you do from your copy writing and marketing to your product and support works to drive people to your pricing page and justify the number you’re charging. Pricing isn’t hard, it’s a process. Let us walk through the SaaS pricing pages of one of the […]

J.C. Penney bright spot among retailers | Arkansas Online

J.C. Penney bright spot among retailers | Arkansas Online

Ellison said the chain is trying to operate as a more “modern company” in a vastly changing landscape — and, in many cases, it’s playing catch-up. Ellison acknowledged to analysts on a call Friday that J.C. Penney was behind in chasing the active and casual clothing trend, and is using analytics to understand shoppers’ behavior. […]

Locals confused by 99 dollar lap-seat ticket price at the Ralph | WDAZ

Locals confused by 99 dollar lap-seat ticket price at the Ralph | WDAZ

I spoke with the General Manager of the Ralph today, he would not get into the specific phone call – but explained that their lap-seat tickets are always sold for the same price as general admission youth tickets. “With our dynamic pricing strategy and with our dynamic ticket policy, tickets this year for youth range […]

J.C. Penney’s Buzz Is Gone For Good | Forbes

J.C. Penney’s Buzz Is Gone For Good | Forbes

What haunts J.C. Penney? Competition from on line retailers is the first thing that comes in mind, as explained in the company’s financial report. Then there are two strategic mistakes made close to six years ago. The first mistake was the company’s pricing strategy – the replacement of sales through coupons with everyday low prices. The […]

California Burlington Coat Factory Deceptive Pricing Class Action Settlement | Top Class Actions

California Burlington Coat Factory Deceptive Pricing Class Action Settlement | Top Class Actions

Burlington Coat Factory of California LLC has agreed to settle a class action lawsuit alleging it used deceptive “Compare” reference prices on price tags which led customers to believe they were receiving a bargain over the same merchandise sold at other retailers. If you purchased items from a Burlington Coat Factory store in California or […]

Is Your Business Unknowingly Engaged in Deceptive Pricing | NCR Silver

Is Your Business Unknowingly Engaged in Deceptive Pricing | NCR Silver

Making comparisons to former prices What the guidelines say: One of the most common ways to advertise discount pricing is to offer a discount based on your own pricing. That’s legitimate, as long as you do it honestly. The former price must be one that the product was actually sold to the public for, and […]

Sweden Reviews Financing and Pricing | CHCUK

Sweden Reviews Financing and Pricing | CHCUK

Review Under the current pricing and reimbursement system, medicinal products aimed at smaller patient groups (eg, orphan drugs) will have difficulty proving cost effectiveness within QALY thresholds used by the TLV, due to high research and development costs and a very high price per patient ratio. The effectiveness of such a medicinal product is also […]

Don’t fall for deceptive pricing practices | The Boston Globe

Don’t fall for deceptive pricing practices | The Boston Globe

Everyone knows that one store where there’s always a good deal to be had, a shop with frequent markdowns of 20, 40, even 60 percent. But the bargains might not be nearly as good as they appear. Constant deep discounts can be a sign of deceptive — and perhaps illegal — pricing strategies. In fact, […]

Macy’s, J.C. Penney, Sears and Kohl’s sued over false reference pricing claims | Retail Dive

Macy’s, J.C. Penney, Sears and Kohl’s sued over false reference pricing claims | Retail Dive

Dive Insight: Consumers seem hardwired to appreciate a deal, and for eons retailers have worked to give them that feeling. “The experience, where you show a few prices, is called ‘is/was pricing.’ It is this price, it was that price,” Jason Goldberg, who leads commerce and content strategy at interactive digital agency Razorfish, told Retail […]

LA prosecutors sue giant retailers for deceptive pricing | Daily Mail Online

LA prosecutors sue giant retailers for deceptive pricing | Daily Mail Online

The suits allege the retailers illegally engaged in the business practice known as “false-reference pricing” to make customers believe they are “getting a good deal.” For example an item can be advertised as being on sale for 50 percent of the original price, even though the retailer never sold it at that original price. … […]