OnDemand WTP Pricing Research

Tag: Report

Walmart vs. Amazon: which is cheaper? | Business Insider

Walmart vs. Amazon: which is cheaper? | Business Insider

Amazon is losing its edge in the low-price wars online. A new price study spanning 700 days found that Walmart’s prices online are now just 0.3% more expensive than Amazon’s on average, Reuters reports. That’s down from a 3% premium last year. In some categories, Walmart’s prices were significantly lower than Amazon’s, the study by […]

Walmart’s Next Pricing Strategy Is…Raising Select Prices Online? | Retail TouchPoints

Walmart’s Next Pricing Strategy Is…Raising Select Prices Online? | Retail TouchPoints

“Providing a cheaper price or a discount for picking up an online order in-store makes sense — after all, it is cheaper for Walmart to fulfill in this way and it gets the potential benefit of incremental sales when the customer collects,” said Neil Saunders, Managing Director at GlobalData Retail, in a RetailWire discussion. “However, […]

Price War: Retail’s Latest Self-Destructive Addiction | Retail Touch Points

Price War: Retail’s Latest Self-Destructive Addiction | Retail Touch Points

Because the pricing lever is so easy to pull and generates quick results for investors, retailers are often tempted to make quick, gut decisions to generate foot traffic with low prices. But this addiction is unstainable and not an isolated incident. Major companies are buckling down for bigger investments on price in the absence of […]

Amazon and Walmart are in an all-out price war that is terrifying America’s biggest brands | Recode

Amazon and Walmart are in an all-out price war that is terrifying America’s biggest brands | Recode

Last month, Walmart gathered some of America’s biggest household brands near its Arkansas headquarters for a tough talk. For years, Walmart had dominated the retail landscape on the back of its “Everyday Low Price” guarantee. But now, Walmart was too often getting beaten on price. So company executives were there, in part, to reset expectations […]

The Relentless Quest For Low Prices | Forbes

The Relentless Quest For Low Prices | Forbes

According to PricewaterhouseCoopers’ latest report, price is the No. 1 factor that motivates purchases. Shoppers are relentless in their search for affordability, scouring the web to research and compare prices. Meanwhile, competitive pricing is unsustainable long-term as retailers compete with the flurry of new entrants in the onslaught of e-commerce disruption. Our recent retail survey found 64% […]

The prospective impact of food pricing on improving dietary consumption: A systematic review and meta-analysis | PLOS

The prospective impact of food pricing on improving dietary consumption: A systematic review and meta-analysis | PLOS

Background While food pricing is a promising strategy to improve diet, the prospective impact of food pricing on diet has not been systematically quantified. Objective To quantify the prospective effect of changes in food prices on dietary consumption. Design We systematically searched online databases for interventional or prospective observational studies of price change and diet; […]

Putting your stamp on the usage-based pricing economy | accelerate into digital

Putting your stamp on the usage-based pricing economy | accelerate into digital

Usage-based pricing is not a theoretical future. We experience it on a daily basis every time we make a phone call or fill up our cars with fuel. The question is: How to find a competitive edge by replacing traditional flat-rate services with usage-based pricing in a market consisting of infinite and difficult to measure […]

Disruptive strategy: Usage-based pricing | Deloitte University Press

Disruptive strategy: Usage-based pricing | Deloitte University Press

Today, pay-per-view isn’t the only thing you buy on a per-use basis. Companies are now offering usage-based pricing on everything from cars to car insurance, giving them rich insight into how, when, and where customers use products and threatening to upend traditional business models where revenues depend on ownership. OVERVIEW Align price with use Reducing […]

You Can Charge Women More, but Should You? | Harvard Business Review

You Can Charge Women More, but Should You? | Harvard Business Review

The New York City Department of Consumer Affairs (NYDCA) recently released a well-researched report documenting similar products having different prices based on the target customer’s gender. Target, for instance, charged $24.99 for a red scooter and $49.99 for a scooter that appeared to be identical — except for its pink color. (Note: that’s a 100% difference!) […]

Holiday pricing: Making sense of the madness | Bain & Company

Holiday pricing: Making sense of the madness | Bain & Company

Holiday sales are growing in line with expectations, although the level of promotional activity raises questions about the most important outcome: profits. In this issue, we recap November and early-December sales results, take an in-depth look at the volume of promotions and its implications, and offer ideas for infusing more profitable strategies into holiday pricing. […]