OnDemand WTP Pricing Research

Tag: Report

You Can Charge Women More, but Should You? | Harvard Business Review

You Can Charge Women More, but Should You? | Harvard Business Review

The New York City Department of Consumer Affairs (NYDCA) recently released a well-researched report documenting similar products having different prices based on the target customer’s gender. Target, for instance, charged $24.99 for a red scooter and $49.99 for a scooter that appeared to be identical — except for its pink color. (Note: that’s a 100% difference!) […]

Holiday pricing: Making sense of the madness | Bain & Company

Holiday pricing: Making sense of the madness | Bain & Company

Holiday sales are growing in line with expectations, although the level of promotional activity raises questions about the most important outcome: profits. In this issue, we recap November and early-December sales results, take an in-depth look at the volume of promotions and its implications, and offer ideas for infusing more profitable strategies into holiday pricing. […]

Why Governments Make Bad Pricing Decisions: The Case of Turkish Paid Military Service | Prices & Markets

Why Governments Make Bad Pricing Decisions: The Case of Turkish Paid Military Service | Prices & Markets

Abstract: Turkey is among the few countries that mandates compulsory military service. What makes the Turkish case unique is that five times within the past 28 years military service in Turkey has emerged in the market with a price tag, exempting one from the requirement if paid in full. In 2011, the exemption for compulsory military […]

ALM: 2015 Law Firm Pricing Report | Patrick on Pricing

ALM: 2015 Law Firm Pricing Report | Patrick on Pricing

For the third year in a row, ALM Legal Intelligence has investigated the pricing activities of law firms (mostly BigLaw). Like last year, the focus is again on pricing professionals. This year’s report, Pricing Officers: Some Firms Still Want to Make the Jump (May 2015), picks up where the 2014 survey left off, focusing on […]

Trends and Innovations in Drug Pricing | FirstWord

Trends and Innovations in Drug Pricing | FirstWord

FirstWord’s Trends and Innovations in Drug Pricing report dissects international trends and examines how long-standing dynamics in competitive pricing and access will strengthen the payer position in demanding discounts in return for guaranteed patient access. Up-to-the-minute and based on the most current research and expert interviews, Trends and Innovations in Drug Pricing is an open […]

Pricing News Daily > 3/11/15

Pricing News Daily > 3/11/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Wiser Wiser provides a complete suite of solutions to give retailers, brands, and […]

Discounting Remains Most Popular Pricing Strategy: Report | Twice.com

Discounting Remains Most Popular Pricing Strategy: Report | Twice.com

Discount pricing remains the most popular pricing strategy among retailers, a new study shows, although product bundling and “belowcompetition” pricing are employed nearly as frequently. The report, by Gartner subsidiary Software Advice, also found that most retailers use more than 10 pricing strategies in their go-to-market plans, and that more than half use software to […]

Pricing News Daily > 2/17/15

Pricing News Daily > 2/17/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to […]

New Data Suggests Apps Will Continue To Adopt A Freemium Pricing Strategy | Androidheadlines.com

New Data Suggests Apps Will Continue To Adopt A Freemium Pricing Strategy | Androidheadlines.com

There is no doubt that the app market is a thriving market. We almost constantly hear of ridiculous amounts of money being passed around due to the app and mobile games industries. Last year was the year in which we saw WhatsApp sold for $19 billion while also the year we heard Glu Mobile took […]

Is ‘Name-Your-Own Price’ The Next Step In Retail Personalization? | Retail TouchPoints

Is ‘Name-Your-Own Price’ The Next Step In Retail Personalization? | Retail TouchPoints

“Omnichannel customers are looking for relevant and compelling deals,” according to the report.“Companies that can offer personalized and dynamic pricing, at scale, have a competitive advantage in the marketplace.” Many retailers are keeping pace with shopper expectations by ensuring prices (45%) and promotions (43%) are consistent across all channels, according to research from Retail TouchPoints. […]