OnDemand WTP Pricing Research

Tag: Restaurant Pricing

Surge pricing may soon be on special at your favorite restaurant | Quartzy

Surge pricing may soon be on special at your favorite restaurant | Quartzy

Restaurants are joining hotels, airlines, ride services, and ski areas in the practice of adjusting their prices (paywall) to reflect consumer demand. This type of strategy has been most notable in the form of surge pricing for ride services like Uber and Lyft, but the restaurant version is actually something like the inverse. Instead of prices […]

Mercedes-Benz Stadium stopped ripping off fans at the concession stand and sparked a revolution [Video] | CBS News

Mercedes-Benz Stadium stopped ripping off fans at the concession stand and sparked a revolution [Video] | CBS News

When he co-founded the Home Depot chain, Atlanta Falcons owner Arthur Blank tried to make the customer experience and pricing the highest priority. He’s using that same model for concessions at Mercedes-Benz Stadium – and it’s having impact around the country. Two seasons ago, the stadium unveiled a grand experiment in professional sports: food and […]

Super Bowl Menu Prices Offer Glimpse Of Sports Concession Future | Forbes

Super Bowl Menu Prices Offer Glimpse Of Sports Concession Future | Forbes

Ever since Mercedes-Benz Stadium opened in Atlanta in 2017, the fan-first concession pricing has turned heads. That pricing doesn’t change, whether a Falcons game, a concert or even a Super Bowl. Hot dogs are $2. Refillable sodas: $2. But what we will see for the first time at a Super Bowl on Feb. 3 hasn’t […]

Why your Uber fares and Airbnb rental fees are about to skyrocket | Daily Mail Online

Why your Uber fares and Airbnb rental fees are about to skyrocket | Daily Mail Online

Uber drivers and Airbnb hosts will no longer be able to dodge taxes on their earnings under a controversial new rule set to see a huge jump in prices for consumers. The federal government will enforce a compulsory reporting system to ensure the 11 million Australians signed up with sharing-economy platforms have no choice but […]

You can eat for cheap at Super Bowl LIII, you just can’t eat Chick-fil-A | WTKR

You can eat for cheap at Super Bowl LIII, you just can’t eat Chick-fil-A | WTKR

Mercedes-Benz Stadium’s concourse houses a Chick-fil-A restaurant. However, due to the game being played on a Sunday, the store will be dark for Super Bowl LIII. The popular restaurant has closed all locations every Sunday since opening in 1946 and won’t make an exception for the biggest game in the world. While you can’t enjoy […]

Discussion: Pay-What-You-Want Pricing in Restaurants | Utpal Dholakia

Discussion: Pay-What-You-Want Pricing in Restaurants | Utpal Dholakia

Utpal Dholakia, George R. Brown Professor of Marketing at Rice University. One of the most fascinating pricing methods is Pay-What-You-Want pricing. Regardless of industry, I have yet to meet a manager who’s not intrigued by this model and doesn’t think for a moment, “Can I use this in some way in my business?” The restaurant industry […]

What Is Restaurant ‘Surge Pricing,’ and Should You Be Scared? | Food & Wine

What Is Restaurant ‘Surge Pricing,’ and Should You Be Scared? | Food & Wine

The Uber era has marked several shifts in culture, from the proliferation of AUX cord literacy to a decreased willingness to ride public transit at 3 a.m. even when it’s quicker. The San Francisco start-up’s business model, in particular, has spread far beyond the realm of the service economy and transportation. Take surge pricing. Restaurants have begun experimenting […]

Surge pricing coming to your favorite restaurant | Houston Chronicle

Surge pricing coming to your favorite restaurant | Houston Chronicle

Surge pricing may come soon to a restaurant near you. Most of us know surge pricing from ride-hailing companies that charge more for a taxi ride when ridership spikes. The idea is simple economics when demand exceeds supply, prices go up. The higher prices, though, also shift the supply and demand curves. Higher prices encourage […]

Uber Freight adds facility data to shipper platform | Supply Chain Dive

Uber Freight adds facility data to shipper platform | Supply Chain Dive

This latest tool from Uber Freight is another move by the company to promote transparency in the logistics industry. The company last month launched Lane Explorer, allowing shippers to view dates and prices two weeks out in a Google Flights-like interface. Uber Freight claimed the feature sets a “new standard for price transparency.” Competitor Convoy […]

UberEats Has Been Quietly Raising Delivery Fees in Brampton | Bramptonist

UberEats Has Been Quietly Raising Delivery Fees in Brampton | Bramptonist

Back in the summer UberEats ditched its flat-rate delivery fee of $4.99 in favour of a variable fee based on distance, and now it looks like prices are creeping up. For the past couple of months, you may have noticed restaurants on UberEats within your delivery radius have different delivery rates based on how far […]