OnDemand WTP Pricing Research

Tag: Retail

What is a Diaper Worth? An Example of Value and Pricing | Drew Boyd

What is a Diaper Worth? An Example of Value and Pricing | Drew Boyd

When it comes to pricing a product, one principle rises above the rest.  A price is inextricably linked to the value a customer places on that product. If a customer thinks a product is worth the price you’ve set, they will purchase it. And the more they value the product, the higher the price you […]

Confusing train ticket jargon axed as rail bosses aim to simplify pricing on 100,000 routes | VIVA Lifestyle Magazine

Confusing train ticket jargon axed as rail bosses aim to simplify pricing on 100,000 routes | VIVA Lifestyle Magazine

Changes being made by rail companies this week will mean jargon has been slashed on tickets, making it easier for passengers to buy and use the right ticket. Train companies will be making it even easier to get the right ticket for people travelling on over 100,000 routes by slashing jargon such as ‘Any Permitted’ […]

China trade war won’t affect Apple pricing | AppleMagazine

China trade war won’t affect Apple pricing | AppleMagazine

Tariffs implemented by the United States won’t impact the pricing of Apple products, according to a report from reliable Apple analyst Ming-Chi Kuo. Thanks to supply chain changes implemented by Apple CEO Tim Cook, Apple won’t pass on the potential tariffs to customers, with careful pre-planning helping Apple overcome the risks. According to Kuo, Apple […]

Event Pricing Strategy: The 2019 Guide | Event Manager Blog

Event Pricing Strategy: The 2019 Guide | Event Manager Blog

Event pricing strategy is a tricky business. Setting the right ticket price can ensure a sell out event. Conversely, if you price tickets too high or too low this can directly impact on final attendance numbers. Event pricing is a tricky balancing act that many event planners struggle with, whether it is finding the optimum […]

Adventure tourism and indoor VR attractions | blooloop

Adventure tourism and indoor VR attractions | blooloop

Wonwhee Kim, founder of The Park Database, looks at the trend towards experiences over objects. The summer months are here, and adventure tourism is having a moment.  The pricing power of adventure tours is certainly something to consider, as more people go in search of new experiences. Adventure tourism hotspots are emerging in Eastern Europe, […]

Amazon vs. Target vs. Walmart: A study reveals who has the best prices | Business Insider

Amazon vs. Target vs. Walmart: A study reveals who has the best prices | Business Insider

A recent report from LendEdu compared prices on products across five categories at Target, Amazon, and Walmart to find which one actually offers the lowest prices. The report found that Walmart offers the lowest prices on average, followed by Amazon, then Target, though different retailers reigned supreme in different categories. Below, we break down the report to show you which retailer […]

How marketplace sellers handle pricing on Prime Day | Digital Commerce 360

How marketplace sellers handle pricing on Prime Day | Digital Commerce 360

Nearly 60% of products had a price increase or stayed the same on Prime Day, according to a new study. However, many merchants fear being outpriced by Amazon. Many marketplace sellers increase their sales on Amazon.com Inc.’s Prime Day, but not all cut their prices, according to a new study by pricing software vendor Teikametrics. […]

Gas prices: Marathon, Speedway to pay Kentucky in gouging lawsuit | courier journal

Gas prices: Marathon, Speedway to pay Kentucky in gouging lawsuit | courier journal

Attorney General Andy Beshear has settled a 12-year-old lawsuit for more than $22 million against Marathon Petroleum Co. and Speedway LLC over alleged price gouging. The lawsuit, which was filed in May of 2007 by then-Attorney General Greg Stumbo, alleged that Marathon and Speedway violated Kentucky law by engaging in price gouging in gasoline sales following […]

Alleged price gouging suit settled for $22.5 million | Richmond Register

Alleged price gouging suit settled for $22.5 million | Richmond Register

Attorney General Andy Beshear announced Wednesday a 12-year-old lawsuit against Marathon Petroleum Company (MPC) and Speedway LLC over alleged gasoline price gouging has been settled for $22.5 million. The settlement resolves claims that Ohio-based MPC and Speedway violated Kentucky’s Consumer Protection Act by engaging in price gouging in the wholesale and retail sale of gasoline […]

3 Pricing Models That Could Improve Your B2B Sales and Profits | Thomas

3 Pricing Models That Could Improve Your B2B Sales and Profits | Thomas

No matter what you sell, one of your most important decisions will be the price you charge the customer. And if you’re in the B2B space selling complex or custom products, the decision you face is formidable. B2C vs. B2B Pricing Methods In the B2C space where you sell directly to the buyer or through […]