OnDemand WTP Pricing Research

Tag: round number prices

Another Look at Pricing Psychology Statistics | SaleHoo

Another Look at Pricing Psychology Statistics | SaleHoo

Price is always going to be a controversial issue for retailers, so we really don’t mind putting in new data whenever we come across it. Recent research shows that some of the most beloved of pricing strategies may be based on outdated pricing psychology. In other words, the magic is gone. We have discussed at […]

Pricing News Daily > 11/10/14

Pricing News Daily > 11/10/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest […]

The Price Feels Right | Psychology Today

The Price Feels Right | Psychology Today

While I was walking down a road in West London the other day, I passed a number of bargain stores, including Poundland (everything is priced at £1.00), a 99p Store (everything is £0.99) and even a new 97p Store (you guessed it: everything is £0.97 — and not a penny more). Conventional wisdom behind retailers’ […]

Pricing News Daily > 8/22/14

Pricing News Daily > 8/22/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the […]

Freelance pros take the zeros out of project bids. Here’s why. | Freelancers Union

Freelance pros take the zeros out of project bids. Here’s why. | Freelancers Union

What would happen if you quoted them a price of $5,180? I bet your client would be happier. A specific number has greater meaning because it looks like you calculated your cost exactly. You took the time to break down all the custom component costs, and come up with a number for their needs — […]