Tag: SaaS Pricing

How Pricing Figures in FireEye’s Transformational Strategy | Market Realist

How Pricing Figures in FireEye’s Transformational Strategy | Market Realist

FireEye’s “holistic pricing” strategy Earlier in this series, we discussed FireEye’s (FEYE) transformational strategy and the Helix platform’s role in it. Let’s discuss what role pricing and packaging could play in FireEye’s strategy. FireEye aims to simplify its pricing strategy as the company shifts from hardware-based offerings to subscription-based offerings. FireEye noted that it aims […]

Google antes up its own cloud migration appliance | ZDNet

Google antes up its own cloud migration appliance | ZDNet

Now that Google is getting serious about pursuing the enterprise cloud business, it too is getting into the migration appliance space. The logistics are similar – you go online and order the device, and then it’s shipped to you for a set period of time before you send it back. But, not surprisingly, the designs […]

Financial literacy, not gut feelings, key to female founders scaling past the $1m mark | Dynamic Business

Financial literacy, not gut feelings, key to female founders scaling past the $1m mark | Dynamic Business

COMMON PAIN POINT: PRICING STRATEGY Asked to name an aspect of business female founders commonly struggle with when they seek to scale, Titman said their pricing strategy: “It’s important for founders to accurately value their time, especially if their business is serviced-based, and price it correctly in their business model. If they’re basing their pricing […]

Public cloud pricing may be a double edge sword | Computer Dealer News

Public cloud pricing may be a double edge sword | Computer Dealer News

Recently, OVH placed second overall in North American-based public cloud suppliers from the Cloud Spectator report. Cloud Spectator is a Boston-based research and consulting firm that analyzes cloud performance along with price comparing all competitors. OVH was first in the European ranking from Cloud Spectator. Combey does not see a price war with cloud because […]

How do you best calculate a price for a new product? | SaaStr

How do you best calculate a price for a new product? | SaaStr

And remember, unless you are a true commodity, “cheaper” usually isn’t a pricing strategy in software. Brands matter. Trust matters when you are running your entire business on a piece of software. 90% of customers don’t want the cheapest solution — they want the best solution. Yes, some products like Twilio, Sendgrid, AWS, etc. do […]

Reimagining Value(s)-based Pricing | Medium

Reimagining Value(s)-based Pricing | Medium

Yet in the spirit of our “Breaking Bad”-culture, we’ve almost done the direct opposite of all of those things. And a big component of this, has been the way we’ve set up the pricing for Conversio. If you consider that we operate in the “email marketing” or “marketing automation” space, we actually have many companies […]

How To Price a Product (To Hit Your Goal) | StartUp Formulas

How To Price a Product (To Hit Your Goal) | StartUp Formulas

Cool thing about Pancakes? I can make as many as I WANT and she can eat as many as SHE WANTS. Well, a solid pricing strategy works exactly like that delicious stack of pancakes… Pricing methods have different tiers, just like pancakes They adjust depending on the client, just like pancakes. They have bonuses and up-sells, just like syrup and […]

The Power BI Premium Pricing Model – The Good, The Bad and the Ugly | The White Pages

The Power BI Premium Pricing Model – The Good, The Bad and the Ugly | The White Pages

On May 3, Microsoft announced sweeping changes to the pricing of Power BI by introducing a new “Power BI Premium” SKU. The announcement itself can be found here, and there a number of other related resources worth that I am listing here for convenience: Power BI Premium is intended to address deficiencies in the current […]

Is the Google Cloud Pricing Strategy Really That Different from AWS or Microsoft? | 1redDrop

Is the Google Cloud Pricing Strategy Really That Different from AWS or Microsoft? | 1redDrop

In an interview with CNBC, Tariq Shaukat, president of customers at Google Cloud, said: “We don’t need to compete on price to be honest. We definitely compete on value more than price … but if you look at the products, (they) are hard to compare side by side.” But in the very next statement he says […]

So How Did the Pricing Test Work Out? | Ozar

So How Did the Pricing Test Work Out? | Ozar

I’m not sure yet how much of the split is due to lower pricing – maybe people are buying the $39 plan because they see it as more affordable. It’s priced that way because there are less training videos for that plan, but the plan’s popularity hints that maybe I should get my butt in […]