Tag: SaaS Pricing

Kroger using Google and Microsoft clouds to avoid paying Amazon | CNBC

Kroger using Google and Microsoft clouds to avoid paying Amazon | CNBC

For Kroger, that fear has become more obvious by the day. In August, Amazon bought Whole Foods for $13.7 billion and instantly cut prices at the upscale grocer. CNBC has also been reporting on Amazon’s potential efforts to crack the pharmacy market, another reason for Kroger to be concerned. Kroger gets about 9 percent of […]

Pricer’s Points: Resist Excessive Price Discounting in B2B SaaS – Standing on the Shoulders of Giants | Mrinal (MG) Gurbaxani

Pricer’s Points: Resist Excessive Price Discounting in B2B SaaS – Standing on the Shoulders of Giants | Mrinal (MG) Gurbaxani

As explored in the last post, SaaS companies should learn from their experienced B2B counterparts to strive for value-based pricing and avoid spiralling into a price war. So how exactly does a modern SaaS company stand on the shoulders of these B2B pricing giants? The short answer: Don’t tolerate being treated as a commodity – prove differentiated […]

Pricer’s Points: B2B SaaS Pricing: New dog, old tricks? | Mrinal (MG) Gurbaxani

Pricer’s Points: B2B SaaS Pricing: New dog, old tricks? | Mrinal (MG) Gurbaxani

They say you can’t teach an old dog new tricks, but what about teaching a new dog new tricks? SaaS companies have become the darlings of innovation, embracing the latest technology platforms, new business models and modern marketing strategies – then why are these “new dogs” adopting outdated pricing practices that their traditional industry peers have […]

Amazon Web Services shakes up cloud pricing with per-second billing  |Hi Tech Beacon

Amazon Web Services shakes up cloud pricing with per-second billing |Hi Tech Beacon

Amazon Web Services customers will soon pay for their elastic cloud compute (EC2) Linux instances and elastic block store (EBS) volumes by the second instead of by the hour, the company announced today. AWS has offered per-hour billing since launching services in 2006. Per second billing for all new and existing Linux instances on EC2 […]

Oracle introduces new cloud pricing models with further glance at beating AWS | Cloud Tech News

Oracle introduces new cloud pricing models with further glance at beating AWS | Cloud Tech News

Oracle OpenWorld may still be a couple of weeks away, but Larry Ellison gave a glimpse of what to expect in San Francisco with the announcement of new licensing and pricing structures – promising to beat Amazon by at least 50% on cost. Ellison, Oracle’s CTO, took to the stage to not only discuss the […]

How Pricing Figures in FireEye’s Transformational Strategy | Market Realist

How Pricing Figures in FireEye’s Transformational Strategy | Market Realist

FireEye’s “holistic pricing” strategy Earlier in this series, we discussed FireEye’s (FEYE) transformational strategy and the Helix platform’s role in it. Let’s discuss what role pricing and packaging could play in FireEye’s strategy. FireEye aims to simplify its pricing strategy as the company shifts from hardware-based offerings to subscription-based offerings. FireEye noted that it aims […]

Google antes up its own cloud migration appliance | ZDNet

Google antes up its own cloud migration appliance | ZDNet

Now that Google is getting serious about pursuing the enterprise cloud business, it too is getting into the migration appliance space. The logistics are similar – you go online and order the device, and then it’s shipped to you for a set period of time before you send it back. But, not surprisingly, the designs […]

Financial literacy, not gut feelings, key to female founders scaling past the $1m mark | Dynamic Business

Financial literacy, not gut feelings, key to female founders scaling past the $1m mark | Dynamic Business

COMMON PAIN POINT: PRICING STRATEGY Asked to name an aspect of business female founders commonly struggle with when they seek to scale, Titman said their pricing strategy: “It’s important for founders to accurately value their time, especially if their business is serviced-based, and price it correctly in their business model. If they’re basing their pricing […]

Public cloud pricing may be a double edge sword | Computer Dealer News

Public cloud pricing may be a double edge sword | Computer Dealer News

Recently, OVH placed second overall in North American-based public cloud suppliers from the Cloud Spectator report. Cloud Spectator is a Boston-based research and consulting firm that analyzes cloud performance along with price comparing all competitors. OVH was first in the European ranking from Cloud Spectator. Combey does not see a price war with cloud because […]

How do you best calculate a price for a new product? | SaaStr

How do you best calculate a price for a new product? | SaaStr

And remember, unless you are a true commodity, “cheaper” usually isn’t a pricing strategy in software. Brands matter. Trust matters when you are running your entire business on a piece of software. 90% of customers don’t want the cheapest solution — they want the best solution. Yes, some products like Twilio, Sendgrid, AWS, etc. do […]