Over the past couple of years, I’ve polled dozens of startup executives about how they approach pricing and monetization for their SaaS products. One of the questions I ask is, “How did you come up with your pricing?” Given how data-driven the executives tend to be about other aspects of their businesses, I initially expected […]
“Increasingly, customers are looking to license via subscriptions rather than make big, up-front software purchases, which is what has happened in the past,” he said. The new pricing scheme will help Tableau compete in the increasingly crowded BI market, according to Rita Sallam, a research vice president on Gartner’s Business Analytics and Data Science team. […]
Autotask Endpoint Backup is moving to a per-device fixed price for unlimited cloud storage, CEO Mark Cattini confirms. That shift should allow MSPs to more rapidly roll out endpoint backup to customers, he asserts. Cattini shared that milestone during a wide-ranging interview ahead of next week’s Autotask Community Live 2017 conference in Europe. Part I of the ChannelE2E’s Cattini interview, focused on […]
LAS VEGAS – IBM InterConnect – 20 Mar 2017: IBM (NYSE: IBM) today unveiled new additions to the IBM Cloud Object Storage family. The company is offering clients new choices for archival data and a new pricing model to more easily apply intelligence to unpredictable data patterns using analytics and cognitive tools. IBM also announced an expanded partnership […]
There’s nothing worse than changing the price of your SaaS product after your audience is used to your current digits. Oh wait. Yes there is: Failure. Bankruptcy. Going home for Thanksgiving dinner and explaining to your family why you moved back into your parents’ garage. The stakes are high, and if you didn’t guess right the […]
Finding the right pricing strategy and price points for your SaaS (Software as a Service) company is no mean feat. As a matter of fact, quite a few companies and especially startups struggle with defining a successful pricing strategy. In recent years, the use of SaaS grew year-to-year at a rate of 24.4%, and by […]
![Pricing Page Optimization: How to Order Pricing Plans [Original Research] | ConversionXL](http://conversionxl.com/wp-content/uploads/2016/05/cheapest-first.jpg "Pricing Page Optimization: How to Order Pricing Plans [Original Research] | ConversionXL")
How do you order your pricing page: Cheap-to-expensive? Expensive-to-cheap? Randomly? This study, conducted through ConversionXL Institute, is the first of a multi-part pricing page study providing data on how people consume pricing plans depending on the plan’s layout design. For this first study, we manipulated the pricing page for a survey tool, SurveyGizmo, to see if there are different patterns […]
Pricing is one of the biggest levers that you have in SaaS. The recurring nature of the business model makes any price increase, decrease or discount an important decision. But at this early stage of your company, the goal of your pricing is not to optimise to make (THE real) money. The goal is to […]
“Mark, I was in your pricing class yesterday (I was the obnoxious one wearing a baseball cap) and it was very informative, I learned a lot. “I know you’re very busy, and I apologize for the imposition, but one thing we didn’t go over were different pricing models. For example, in our business we have […]
The pain point that every single B2B company shares is pricing. Countless philosophies flood the web on how to price your product (just see here, here, and here). More than 500 pricing products and services are offered in the tech space. All of this points to the fact that, when it comes to pricing, most […]
Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Strategic Pricing Solutions Strategic Pricing Solutions, LLC (SPS) is a management […]
This Week in Pricing > 7/22/17
This Week in Pricing is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations […]
Smartphone Market Competition Will Keep iPhone 8 Prices Below $1,200 | eWeek
There’s no question that an Apple iPhone is an expensive device. The cheapest iPhone 7 will set you back $649. A fully tricked-out iPhone 7 Plus costs $969, which is really expensive for any smartphone. But if mobile market blogger’s prediction becomes reality, the iPhone 8 prices will reach a record high when it’s introduced […]
Strikes stall normal life in district | The Hindu
While the dealers would refill their stocks on Wednesday, the shortage is expected to continue for another day. According to Thiruvananthapuram District Petroleum Traders Association secretary P.K. Biju, the stir has been organised in protest against the alleged discrepancies in the dynamic pricing system of petroleum products and the alleged failure of oil marketing companies […]
Pricer’s Points: The Impact of Global Changes on Pricing | Jesper Hansson
We want to hear from you and how you see this impacting your daily activities. Dr.Stephan Liozu and Dr. Andreas Hinterhuber are conducting this short survey with PPS on the topic of global pricing. The results will be published in the Journal of Professional Pricing and the Journal of Revenue and Pricing Management. The survey […]
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