Tag: SaaS Pricing

Is the Google Cloud Pricing Strategy Really That Different from AWS or Microsoft? | 1redDrop

Is the Google Cloud Pricing Strategy Really That Different from AWS or Microsoft? | 1redDrop

In an interview with CNBC, Tariq Shaukat, president of customers at Google Cloud, said: “We don’t need to compete on price to be honest. We definitely compete on value more than price … but if you look at the products, (they) are hard to compare side by side.” But in the very next statement he says […]

So How Did the Pricing Test Work Out? | Ozar

So How Did the Pricing Test Work Out? | Ozar

I’m not sure yet how much of the split is due to lower pricing – maybe people are buying the $39 plan because they see it as more affordable. It’s priced that way because there are less training videos for that plan, but the plan’s popularity hints that maybe I should get my butt in […]

A Look at the Impact of Freemium Pricing on SaaS Products | OpenView Labs

A Look at the Impact of Freemium Pricing on SaaS Products | OpenView Labs

If you’re using Freemium Which features sit behind a paywall? You should iterate on these. They are hard to test. So running “A” tests, as a comparison to “A/B” tests is an interesting strategy. It basically means just move some features for a period of time and see what happens. There will be some backlash […]

You’re pricing your SaaS product all wrong | VentureBeat

You’re pricing your SaaS product all wrong | VentureBeat

Over the past couple of years, I’ve polled dozens of startup executives about how they approach pricing and monetization for their SaaS products. One of the questions I ask is, “How did you come up with your pricing?” Given how data-driven the executives tend to be about other aspects of their businesses, I initially expected […]

Tableau switches to subscription pricing for its BI products | ITworld

Tableau switches to subscription pricing for its BI products | ITworld

“Increasingly, customers are looking to license via subscriptions rather than make big, up-front software purchases, which is what has happened in the past,” he said. The new pricing scheme will help Tableau compete in the increasingly crowded BI market, according to Rita Sallam, a research vice president on Gartner’s Business Analytics and Data Science team. […]

Autotask Cloud Backup: Fixed Price, Per Device Unlimited Storage Debuts | ChannelE2E

Autotask Cloud Backup: Fixed Price, Per Device Unlimited Storage Debuts | ChannelE2E

Autotask Endpoint Backup is moving to a per-device fixed price for unlimited cloud storage, CEO Mark Cattini confirms. That shift should allow MSPs to more rapidly roll out endpoint backup to customers, he asserts. Cattini shared that milestone during a wide-ranging interview ahead of next week’s Autotask Community Live 2017 conference in Europe. Part I of the ChannelE2E’s Cattini interview, focused on […]

IBM Announces New Pricing Model to Change Economics of Cloud Storage | IBM

IBM Announces New Pricing Model to Change Economics of Cloud Storage | IBM

LAS VEGAS – IBM InterConnect – 20 Mar 2017: IBM (NYSE: IBM) today unveiled new additions to the IBM Cloud Object Storage family. The company is offering clients new choices for archival data and a new pricing model to more easily apply intelligence to unpredictable data patterns using analytics and cognitive tools. IBM also announced an expanded partnership […]

What to do when your SaaS pricing is WRONG! | ChartMogul

What to do when your SaaS pricing is WRONG! | ChartMogul

There’s nothing worse than changing the price of your SaaS product after your audience is used to your current digits. Oh wait. Yes there is: Failure. Bankruptcy. Going home for Thanksgiving dinner and explaining to your family why you moved back into your parents’ garage. The stakes are high, and if you didn’t guess right the […]

An Expert Guide to Optimize Your SaaS Pricing | The Invesp Blog

An Expert Guide to Optimize Your SaaS Pricing | The Invesp Blog

Finding the right pricing strategy and price points for your SaaS (Software as a Service) company is no mean feat. As a matter of fact, quite a few companies and especially startups struggle with defining a successful pricing strategy. In recent years, the use of SaaS grew year-to-year at a rate of 24.4%, and by […]

Pricing Page Optimization: How to Order Pricing Plans [Original Research] | ConversionXL

Pricing Page Optimization: How to Order Pricing Plans [Original Research] | ConversionXL

How do you order your pricing page: Cheap-to-expensive? Expensive-to-cheap? Randomly? This study, conducted through ConversionXL Institute, is the first of a multi-part pricing page study providing data on how people consume pricing plans depending on the plan’s layout design. For this first study, we manipulated the pricing page for a survey tool, SurveyGizmo, to see if there are different patterns […]