In an interview with CNBC, Tariq Shaukat, president of customers at Google Cloud, said: “We don’t need to compete on price to be honest. We definitely compete on value more than price … but if you look at the products, (they) are hard to compare side by side.” But in the very next statement he says […]
I’m not sure yet how much of the split is due to lower pricing – maybe people are buying the $39 plan because they see it as more affordable. It’s priced that way because there are less training videos for that plan, but the plan’s popularity hints that maybe I should get my butt in […]
If you’re using Freemium Which features sit behind a paywall? You should iterate on these. They are hard to test. So running “A” tests, as a comparison to “A/B” tests is an interesting strategy. It basically means just move some features for a period of time and see what happens. There will be some backlash […]
Over the past couple of years, I’ve polled dozens of startup executives about how they approach pricing and monetization for their SaaS products. One of the questions I ask is, “How did you come up with your pricing?” Given how data-driven the executives tend to be about other aspects of their businesses, I initially expected […]
“Increasingly, customers are looking to license via subscriptions rather than make big, up-front software purchases, which is what has happened in the past,” he said. The new pricing scheme will help Tableau compete in the increasingly crowded BI market, according to Rita Sallam, a research vice president on Gartner’s Business Analytics and Data Science team. […]
Autotask Endpoint Backup is moving to a per-device fixed price for unlimited cloud storage, CEO Mark Cattini confirms. That shift should allow MSPs to more rapidly roll out endpoint backup to customers, he asserts. Cattini shared that milestone during a wide-ranging interview ahead of next week’s Autotask Community Live 2017 conference in Europe. Part I of the ChannelE2E’s Cattini interview, focused on […]
LAS VEGAS – IBM InterConnect – 20 Mar 2017: IBM (NYSE: IBM) today unveiled new additions to the IBM Cloud Object Storage family. The company is offering clients new choices for archival data and a new pricing model to more easily apply intelligence to unpredictable data patterns using analytics and cognitive tools. IBM also announced an expanded partnership […]
There’s nothing worse than changing the price of your SaaS product after your audience is used to your current digits. Oh wait. Yes there is: Failure. Bankruptcy. Going home for Thanksgiving dinner and explaining to your family why you moved back into your parents’ garage. The stakes are high, and if you didn’t guess right the […]
Finding the right pricing strategy and price points for your SaaS (Software as a Service) company is no mean feat. As a matter of fact, quite a few companies and especially startups struggle with defining a successful pricing strategy. In recent years, the use of SaaS grew year-to-year at a rate of 24.4%, and by […]
![Pricing Page Optimization: How to Order Pricing Plans [Original Research] | ConversionXL](http://conversionxl.com/wp-content/uploads/2016/05/cheapest-first.jpg "Pricing Page Optimization: How to Order Pricing Plans [Original Research] | ConversionXL")
How do you order your pricing page: Cheap-to-expensive? Expensive-to-cheap? Randomly? This study, conducted through ConversionXL Institute, is the first of a multi-part pricing page study providing data on how people consume pricing plans depending on the plan’s layout design. For this first study, we manipulated the pricing page for a survey tool, SurveyGizmo, to see if there are different patterns […]
Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors […]
This Week in Pricing > 9/23/17
This Week in Pricing is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by: Professional Pricing Society Currently, PPS produces three major annual pricing conferences in Europe and North America. Each […]
The Psychology Behind the New iPhone’s Four-Digit Price | Harvard Business Review
Apple made headlines by announcing that the price for its new iPhone X (a fancy term for 10) will range from $999 to $1,149. These prices are commanding attention because they are significantly higher than the base prices of the two other iPhone models that were also announced, the 8 ($699) and the 8 Plus ($799). […]
Rising tuition fees could price out college students | tes
The report points out that delivery costs for HE in FE are often less than in university settings. But colleges which took part in the inquiry said they were looking at increasing their tuition fees. Truro and Penwith College told the commission it was “moving to a full fee rate from 2017-18”, while NCG – the […]
Irma price gouging highlights sad truth: Consumer fleecing is the new normal | WTOP
(THE CONVERSATION) Since Hurricane Irma put Florida in its sights, there have been thousands of reports of price gouging on everything from water to gasoline. The most notable complaint was not, however, the one alleging a US$72 charge for a six-pack of water. Rather, it was the $3,200 reportedly asked by Delta for a ticket […]
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