Tag: SaaS

SaaS Pricing Strategy: Who’s your Hero? Who’s your Decoy? | CMO-as-a-Service

SaaS Pricing Strategy: Who’s your Hero? Who’s your Decoy? | CMO-as-a-Service

Pricing a SaaS Service is not very different from anything other Software Pricing Strategy. While you want to keep renewal friction at a minimum, all other “rules” of pricing psychology still apply. While most companies out there have intuitively embraced the ‘rule of 3’, I often encounter teams who don’t really know where this rule […]

How to Choose a Pricing Strategy for Your SaaS Business | San Antonio Express

How to Choose a Pricing Strategy for Your SaaS Business | San Antonio Express

How do you figure out the best pricing model for your business? Should you offer a free plan or a free trial? Charge a flat rate or per user? In this post, we’ll give you a few tips and options to choose the right pricing strategy for your SaaS (Software as a Service) business. Pricing […]

PokerStars Announces Pricing Changes as of March 26 | PokerNews

PokerStars Announces Pricing Changes as of March 26 | PokerNews

PokerStars announced on its blog two changes to its fee structure in many of its multi-table tournaments (MTTs) as of March 26. The changes will effect lower-stakes and recreational players and not impact higher-stakes players. Starting on Monday, rake on all MTTs with a buy-in of less than $20 will increase while rake will decrease […]

Creating a Profitable Revenue Model: Go-To-Market Strategy, Pricing, and Presentation | CustomerThink

Creating a Profitable Revenue Model: Go-To-Market Strategy, Pricing, and Presentation | CustomerThink

Pricing and Presentation Models Here is where the options open up for you. Thirteen pricing and/or presentation models are listed below and this is not an exhaustive list. If one of these models doesn’t fit, perhaps it will spark another idea to help grow your revenue. Repackage your products to appeal to a new or […]

Why SaaS Companies are Moving Away from Pricing Transparency (and Why That’s a Bad Thing) | OpenView Labs

Why SaaS Companies are Moving Away from Pricing Transparency (and Why That’s a Bad Thing) | OpenView Labs

Back in June 2016, I reported on a relatively new phenomenon in SaaS: the rise of pricing transparency. We investigated pricing practices at 87 of the largest public and private software-as-a-service (SaaS) companies in the US. That study revealed that more than half of private SaaS unicorns (55%) were publishing their pricing online for the […]

Discussion: Ten Year’s Worth of Learnings About Pricing | Tomasz Tunguz

Discussion: Ten Year’s Worth of Learnings About Pricing | Tomasz Tunguz

Last week, I shared a presentation with an executive team at a large public SaaS company on everything I’ve learned about pricing. Here’s a summary of the frameworks and theory that I’ve aggregated over a decade of investing in startups. Why do we set prices? Setting aside the important reasons of generating revenue and maintaining […]

The SaaS Trends You Need to Know for 2018 | OpenView Labs

The SaaS Trends You Need to Know for 2018 | OpenView Labs

Companies Pay Attention to Pricing (Finally) 2018 will be the year that companies finally pay attention to pricing. After all, it’s fundamental to how businesses make money and is a SaaS company’s most efficient profit lever. Yet, 53% of companies have no one on their team dedicated to pricing, even if it’s just one component […]

Apple To Bring Introductory Subscription Pricing To The App Store | ubergizmo

Apple To Bring Introductory Subscription Pricing To The App Store | ubergizmo

The idea of subscribing to a service the recurs every month can be a bit daunting, especially if you already have other subscriptions. However Apple wants to address this by allowing developers to offer introductory subscription pricing for the App Store, meaning that developers can now choose to offer lower upfront prices for new subscribers. […]

Pricer’s Points: Resist Excessive Price Discounting in B2B SaaS – Standing on the Shoulders of Giants | Mrinal (MG) Gurbaxani

Pricer’s Points: Resist Excessive Price Discounting in B2B SaaS – Standing on the Shoulders of Giants | Mrinal (MG) Gurbaxani

As explored in the last post, SaaS companies should learn from their experienced B2B counterparts to strive for value-based pricing and avoid spiralling into a price war. So how exactly does a modern SaaS company stand on the shoulders of these B2B pricing giants? The short answer: Don’t tolerate being treated as a commodity – prove differentiated […]

So How Did the Pricing Test Work Out? | Ozar

So How Did the Pricing Test Work Out? | Ozar

I’m not sure yet how much of the split is due to lower pricing – maybe people are buying the $39 plan because they see it as more affordable. It’s priced that way because there are less training videos for that plan, but the plan’s popularity hints that maybe I should get my butt in […]