SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: SaaS

What to do when your SaaS pricing is WRONG! | ChartMogul

What to do when your SaaS pricing is WRONG! | ChartMogul

There’s nothing worse than changing the price of your SaaS product after your audience is used to your current digits. Oh wait. Yes there is: Failure. Bankruptcy. Going home for Thanksgiving dinner and explaining to your family why you moved back into your parents’ garage. The stakes are high, and if you didn’t guess right the […]

An Expert Guide to Optimize Your SaaS Pricing | The Invesp Blog

An Expert Guide to Optimize Your SaaS Pricing | The Invesp Blog

Finding the right pricing strategy and price points for your SaaS (Software as a Service) company is no mean feat. As a matter of fact, quite a few companies and especially startups struggle with defining a successful pricing strategy. In recent years, the use of SaaS grew year-to-year at a rate of 24.4%, and by […]

Pricer’s Points: A Question About Pricing Models | Mark Stiving

Pricer’s Points: A Question About Pricing Models | Mark Stiving

“Mark, I was in your pricing class yesterday (I was the obnoxious one wearing a baseball cap) and it was very informative, I learned a lot. “I know you’re very busy, and I apologize for the imposition, but one thing we didn’t go over were different pricing models. For example, in our business we have […]

5 Mistakes SaaS Startups Often Make With Pricing | Zuora

5 Mistakes SaaS Startups Often Make With Pricing | Zuora

The purpose of a price is to tax usage of a product. That’s how companies generate revenue. Discovering how to tax a product properly is a perpetual challenge. It’s a moving target and so it requires an ongoing discovery process as the company and market evolve together. These are some mistakes I’ve noticed. Complex or […]

What SaaS Marketers Can Learn About Pricing From Menu Engineers | Kissmetrics

What SaaS Marketers Can Learn About Pricing From Menu Engineers | Kissmetrics

The food industry is a $5.32 trillion dollar business. The alluring profitability of the food business along with increasing competition has inspired a new discipline: menu engineering. As the name suggests, it is a deliberate construction of menus to generate greater profits per customer. When asked about the rise of menu engineering, value perception expert […]

How to Persuade SaaS Customers When They Hate All Your Pricing Options | Kissmetrics

How to Persuade SaaS Customers When They Hate All Your Pricing Options | Kissmetrics

Your pricing options suck. At least that’s what some of your consumers think. They like your products. But the pricing packages aren’t meeting their expectations. Customers may enjoy one feature, but it isn’t included in a specific package. Or maybe they admire the pricing but prefer different benefits. “Pricing is a moving target and found […]

How a tiny pricing change (not a growth hack) tripled revenues | Baremetrics

How a tiny pricing change (not a growth hack) tripled revenues | Baremetrics

Takeaways with SaaS pricing and flexibility I believe the beauty of a SaaS business resides in its ultimate flexibility: driven by both humans and data, shaped by experiments, it can react to stressors, bounce back, adapt, evolve, and, ultimately, grow. And this little pricing experiment we ran gave our SaaS a much-needed stretch of growth. […]

Should SaaS pricing be adjusted for different geographical markets? | SaaStr

Should SaaS pricing be adjusted for different geographical markets? | SaaStr

Make the pricing roughly comparable. This shows you are “localized” and customer-centric in all your important geographies. The third, and biggest, exception is non-transparent pricing. I.e., “Call Me”. Every type of deal is priced differently. Your UK team will need more flexibility in Call Me deals that your San Francisco team, no doubt. Read complete […]

How to Change Your SaaS Pricing in 5 Simple Steps | Cobloom

How to Change Your SaaS Pricing in 5 Simple Steps | Cobloom

On average, SaaS companies only spend 6 hours ever thinking about their prices, and as a result many end up significantly undervaluing their services. The good news is that a successful 1% price increase yields an average profit increase of 11%, meaning that even a small change can make a huge difference to your bottom […]

Changed Perceptions on SaaS Pricing | Medium

Changed Perceptions on SaaS Pricing | Medium

OK, I’ll admit it. I used to think more than $50 on any product was super ridiculous. If it was over $50, there was no way I’d get my wallet out. But something changed a while back for me. I spent $99 on a Moz subscription to keep an eye on our blog SEO. I’m […]