SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: SaaS

So How Did the Pricing Test Work Out? | Ozar

So How Did the Pricing Test Work Out? | Ozar

I’m not sure yet how much of the split is due to lower pricing – maybe people are buying the $39 plan because they see it as more affordable. It’s priced that way because there are less training videos for that plan, but the plan’s popularity hints that maybe I should get my butt in […]

You’re pricing your SaaS product all wrong | VentureBeat

You’re pricing your SaaS product all wrong | VentureBeat

Over the past couple of years, I’ve polled dozens of startup executives about how they approach pricing and monetization for their SaaS products. One of the questions I ask is, “How did you come up with your pricing?” Given how data-driven the executives tend to be about other aspects of their businesses, I initially expected […]

Tableau switches to subscription pricing for its BI products | ITworld

Tableau switches to subscription pricing for its BI products | ITworld

“Increasingly, customers are looking to license via subscriptions rather than make big, up-front software purchases, which is what has happened in the past,” he said. The new pricing scheme will help Tableau compete in the increasingly crowded BI market, according to Rita Sallam, a research vice president on Gartner’s Business Analytics and Data Science team. […]

What to do when your SaaS pricing is WRONG! | ChartMogul

What to do when your SaaS pricing is WRONG! | ChartMogul

There’s nothing worse than changing the price of your SaaS product after your audience is used to your current digits. Oh wait. Yes there is: Failure. Bankruptcy. Going home for Thanksgiving dinner and explaining to your family why you moved back into your parents’ garage. The stakes are high, and if you didn’t guess right the […]

An Expert Guide to Optimize Your SaaS Pricing | The Invesp Blog

An Expert Guide to Optimize Your SaaS Pricing | The Invesp Blog

Finding the right pricing strategy and price points for your SaaS (Software as a Service) company is no mean feat. As a matter of fact, quite a few companies and especially startups struggle with defining a successful pricing strategy. In recent years, the use of SaaS grew year-to-year at a rate of 24.4%, and by […]

Pricing Page Optimization: How to Order Pricing Plans [Original Research] | ConversionXL

Pricing Page Optimization: How to Order Pricing Plans [Original Research] | ConversionXL

How do you order your pricing page: Cheap-to-expensive? Expensive-to-cheap? Randomly? This study, conducted through ConversionXL Institute, is the first of a multi-part pricing page study providing data on how people consume pricing plans depending on the plan’s layout design. For this first study, we manipulated the pricing page for a survey tool, SurveyGizmo, to see if there are different patterns […]

7 DOs and DONTs for Seed-Stage SaaS Pricing | Medium

7 DOs and DONTs for Seed-Stage SaaS Pricing | Medium

Pricing is one of the biggest levers that you have in SaaS. The recurring nature of the business model makes any price increase, decrease or discount an important decision. But at this early stage of your company, the goal of your pricing is not to optimise to make (THE real) money. The goal is to […]

Pricer’s Points: A Question About Pricing Models | Mark Stiving

Pricer’s Points: A Question About Pricing Models | Mark Stiving

“Mark, I was in your pricing class yesterday (I was the obnoxious one wearing a baseball cap) and it was very informative, I learned a lot. “I know you’re very busy, and I apologize for the imposition, but one thing we didn’t go over were different pricing models. For example, in our business we have […]

5 Mistakes SaaS Startups Often Make With Pricing | Zuora

5 Mistakes SaaS Startups Often Make With Pricing | Zuora

The purpose of a price is to tax usage of a product. That’s how companies generate revenue. Discovering how to tax a product properly is a perpetual challenge. It’s a moving target and so it requires an ongoing discovery process as the company and market evolve together. These are some mistakes I’ve noticed. Complex or […]

What SaaS Marketers Can Learn About Pricing From Menu Engineers | Kissmetrics

What SaaS Marketers Can Learn About Pricing From Menu Engineers | Kissmetrics

The food industry is a $5.32 trillion dollar business. The alluring profitability of the food business along with increasing competition has inspired a new discipline: menu engineering. As the name suggests, it is a deliberate construction of menus to generate greater profits per customer. When asked about the rise of menu engineering, value perception expert […]