Tag: Segmentation

Right Price For Brands | mydigitalfc

Right Price For Brands | mydigitalfc

The key to correcting the pricing problem is not to change the price. It is to establish policies that create an expectation of price integrity and to pay the sales force to sell value rather than volume. Part of the reason that pricing is misused and poorly understood is the common practice of making it […]

Hero XPulse & Hero Xtreme 200R pricing strategy revealed | Indian Autos

Hero XPulse & Hero Xtreme 200R pricing strategy revealed | Indian Autos

A report from Autocar Professional gives a finer idea about the pricing strategy of Hero MotoCorp’s two upcoming premium motorcycles- Hero Xtreme 200R and Hero XPulse. The brand is reportedly focussing on the premium segment, especially where the price of the products is up to INR 1 lakh (core premium segment for the brand). Malo […]

Putting a price on Europe’s spending on scientific journals | Chemistry World

Putting a price on Europe’s spending on scientific journals | Chemistry World

Analysis comes as consortia of institutes revolt over price increases and open access across the continent Europe’s academic institutions and libraries are spending over €383 million (£333 million) on their biggest contracts with scientific publishers. The figures, gathered for the first time, cover the price of 66 of 88 so-called ‘big deal’ contracts in 2016–17. […]

GoPro: A New, Entry-Level Camera Switches on Some Interest | Barron’s

GoPro: A New, Entry-Level Camera Switches on Some Interest | Barron’s

There are still plenty of questions about what’s ahead for GoPro—but for now, there’s a new camera. The Barron’s Next 50 company on Tuesday announced its first new product of 2018: The $199 Hero, which rounds out its three-tiered core pricing strategy at the bottom end. (That’s not our judgment. The company used the words […]

Airlines could set airfare based on your income | Yahoo Finance

Airlines could set airfare based on your income | Yahoo Finance

Nailing down the cheapest airfare can be tough. Prices are based on a handful of factors, including route, date and demand, so they are always in flux. Now airlines might start looking at new ways to determine airfare, like your income. This month Sen. Chuck Schumer, (D-N.Y.) warned that some major airlines want to collect […]

Macy’s betting on discount brand at mall near you | recordonline.com

Macy’s betting on discount brand at mall near you | recordonline.com

TOWN OF WALLKILL – Orange Plaza Marshalls, meet the Galleria at Crystal Run Macy’s – the new-old competitor nearby that’s stealing pages from your playbook. Come April 14, Macy’s will expand its off-price brand, Macy’s Backstage, carving out 20,200-square-feet on its second-floor to create a new store-within-a-store. The new offering represents a major effort by […]

Macy’s (M) Sharpens Edge, to Roll Out Mobile Checkout Option | Nasdaq.com

Macy’s (M) Sharpens Edge, to Roll Out Mobile Checkout Option | Nasdaq.com

Additionally, Macy’s is in the process of launching an advanced reality shopping experience to sell furniture. Through this platform customers are likely to virtually place the furniture in their room to see how it fits before the purchase. Macy’s CEO Jeff Gennette stated that “Like a lot of brands, we’ve experimented with VR in a […]

Big airlines that launched basic economy fares rank below Southwest Airlines in survey | LA Times

Big airlines that launched basic economy fares rank below Southwest Airlines in survey | LA Times

For good reason. Four in 10 travelers surveyed by Consumer Reports said they chose their airline primarily based on price. Although American, United and Delta have all reported generating strong revenues from the sale of basic economy seats, the survey found that all economy flights got low scores for seat comfort and legroom, with nearly […]

A Southwest Airlines Executive Just Insulted United and American. Here’s Why Southwest Customers Will Love It | Inc.com

A Southwest Airlines Executive Just Insulted United and American. Here’s Why Southwest Customers Will Love It | Inc.com

For example, whether the airline would start flying to Europe. (The answer was no, which strikes me as wise.) But then he lurched onto Basic Economy. This, which I prefer to call Sub-Cattle Class, consists of the (allegedly) cheapest fare offerings that are so unbundled that you’re surprised to get a seat cushion. Different airlines have […]

Can Airlines Use the Internet to Offer Discriminatory Pricing? | Travel Market

Can Airlines Use the Internet to Offer Discriminatory Pricing? | Travel Market

This past weekend, Schumer called the airlines’ ability to mine more data “Big Brother meets Big Business,” and said “it is a frightening combo for already-price-badgered airline travelers.” “The airlines have already monetized every single inch of the plane: smaller seats, less food, charges for carry-ons, and so the thought that they or others within […]