SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Segmentation

Why is Dynamic Pricing Important to Header Bidding? | MarTech Advisor

Why is Dynamic Pricing Important to Header Bidding? | MarTech Advisor

Header bidding reveals the true benefits of dynamic pricing and highlights that it is the critical feature that has driven its adoption. Without dynamic pricing, header bidding would not be needed, and it was the need to include programmatic buyers within DFP that initially drove header bidding. In addition, the combination of dynamic pricing and […]

Dynamic Pricing Benefits Everyone – Part 2 | Strategic Pricing Solutions

Dynamic Pricing Benefits Everyone – Part 2 | Strategic Pricing Solutions

In my last blog post, Dynamic Pricing Benefits Everyone. Politicians Should Stay Out of It, I described the many ways in which dynamic pricing benefits us all.  As you can tell from the title, I also urged politicians to resist their natural desire to regulate things.  Within a couple days of my post, there was […]

The first steps towards value pricing | Karbon

The first steps towards value pricing | Karbon

Moving to a value pricing model isn’t straightforward, but it’s a move that all firms need to consider as compliance becomes more automated and a larger focus in placed on advisory services. Moving to a value pricing model isn’t straightforward, but it’s a move that all firms need to consider as compliance becomes more automated […]

3 Fundamentals of Value Pricing for Getting a Better Price | Accountex Report

3 Fundamentals of Value Pricing for Getting a Better Price | Accountex Report

Value pricing is transforming the way many accounting firms are now pricing their services — and the profits they are making. The challenge is, however, is that value pricing isn’t easy to implement. We have to understand the basic fundamentals and here are three of the most critical ones. Mark Wickersham will present the sessions, PRICING […]

Can an Off-Price Strategy Help Macy’s Inc Steal Shopping Dollars From TJX? | Madison

Can an Off-Price Strategy Help Macy’s Inc Steal Shopping Dollars From TJX? | Madison

If imitation is the sincerest form of flattery, then TJX Companies (NYSE: TJX) is probably smiling at the compliment Macy’s (NYSE: M) is paying. The department store chain has already said it views its off-price rival, not Amazon, as its biggest threat. Macy’s now intends on copying what TJX has achieved with T.J. Maxx and […]

Dynamic Pricing Benefits Everyone.  Politicians Should Stay Out of It | Strategic Pricing Solutions

Dynamic Pricing Benefits Everyone.  Politicians Should Stay Out of It | Strategic Pricing Solutions

Last week an article in the Pittsburgh Post-Gazette focused on the potential for the use dynamic of pricing in Pittsburgh parking, Let’s make smart parking tools for Pittsburgh.  The article reports that Carnegie Mellon University created and administered a pilot project using dynamic pricing of parking spots in 2013 and 2014 which improved overall parking revenue […]

Coffee price war takes jolt out of Dunkin’ results | Financial Times

Coffee price war takes jolt out of Dunkin’ results | Financial Times

The coffee price war that has broken out among US fast food chains has taken the jolt out of Dunkin’ Brands’ first quarter results. … In a bid to bolster traffic, Dunkin’ has been making a push into more premium coffee offerings such as cold brew and espresso-based beverages. However, competitors have responded by cutting […]

Poor Implementation Does Not Mean Your Strategy Is Wrong | Strategic Pricing Solutions

Poor Implementation Does Not Mean Your Strategy Is Wrong | Strategic Pricing Solutions

When the results achieved by a business are poor or less than expected, should the strategy be changed?  It is a question every entity wrestles with at some time, and typically the worse the results, the more there is a demand to change the business strategy or the pricing strategy.  Sometimes changing the strategy is […]

How to determine your price point when self-publishing | Nathan Bransford

How to determine your price point when self-publishing | Nathan Bransford

3) Get some feedback Bounce around your ideas, and if you have a community, try to talk to them too. I took a poll when I was launching How to Write a Novel, and the community’s vote of $4.99 matched my hunch so I went with that. 4) Take an educated guess when you launch […]

What Beer Pricing Tells Us About Incentives | Strategic Pricing Solutions

What Beer Pricing Tells Us About Incentives | Strategic Pricing Solutions

Last month I attended two Major League Baseball spring training games with some long-time friends.  Of course, our experience included beer, because ball parks and beer go together so well. Buying the beers also reminded me that in pricing strategy, how you structure your prices is just as important as the prices you set. One […]