SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Segmentation

Luxury Brands’ Pricing Strategy in China | Global Pricing Strategies

Luxury Brands’ Pricing Strategy in China | Global Pricing Strategies

With the economic boom, Chinese customers are becoming one of the significant groups for luxury companies among all different kinds of area from fragrance to cars. In the next five years, with the disposable incomes of consumers rising, the demand for premium brands had grown. However, the high import taxes, unstable currency and the huge […]

We Need To Talk About Book Pricing by Tara Sparling | Writing.ie

We Need To Talk About Book Pricing by Tara Sparling | Writing.ie

Yesterday I was briefly let out of my cage to do a bit of investigating in three bookshops. The first was a big Irish chain. The second was a very big independent bookshop. The third was a very small independent bookshop. I went about each shop idly picking up titles to see how they were […]

Watch auctions: towards two-tier pricing | Watchonista

Watch auctions: towards two-tier pricing | Watchonista

Luxury costs the price we are willing to pay Premium lots, defined as the rarest pieces, offered for sale in their original condition and with pedigree, are increasing in price at each new sale. This trend has already been observed in the collector car market, which has witnessed increasingly significant price increases for cars in […]

The Sahara Model of Value-Pricing | THCB

The Sahara Model of Value-Pricing | THCB

Surmising that the dying man’s demand for water is bound to be highly price-inelastic (the economist’s jargon for “insensitive to price”), one of the camel riders jumps off his camel and waves a bottle of water in front of the dying man’s face, asking him: “What would you give me for this bottle of water?” […]

The Question of Setting An eBook Pricing Strategy | Just Publishing Advice

The Question of Setting An eBook Pricing Strategy | Just Publishing Advice

Rethink your ebook pricing strategy These two graphs show clearly that it may be time for authors to do a rethink on how they price their ebooks for each market. While US ebook buyers appear to accept a wide price range as good buying value, and even increasing substantially at the $10.00 mark, UK ebook […]

Value-based pricing in pharmaceuticals: Hype or Hope? | KPMG Switzerland

Value-based pricing in pharmaceuticals: Hype or Hope? | KPMG Switzerland

In the face of stagnant healthcare budgets and ever-growing demand for care, pharmaceutical companies are under severe pressure to demonstrate the value of their products. Value-based pricing has exciting potential to help improve patient outcomes – and at an affordable cost. External challenges are forcing pharmaceutical companies to change business models from sales push to […]

harpercollins’s charlie redmayne on learnings from digital experiments & amazon wave, and more | ETtech

harpercollins’s charlie redmayne on learnings from digital experiments & amazon wave, and more | ETtech

On dynamic pricing and data analytics We now have guys with PhDs in mathematics who help us understand how retailing works. Based on algorithms, we have dynamic pricing now that helps us maximise a book’s value. At times, we may choose to give away profit to build the author for future. Data analytics has helped […]

How Retailers Should Think About Online Versus In-Store Pricing | Harvard Business Review

How Retailers Should Think About Online Versus In-Store Pricing | Harvard Business Review

Should brick-and-mortar retailers set different prices in-store and online? If Amazon (or another web retailer) is not significantly stealing business away, it doesn’t make sense to slash online prices. Best to accept the minimal customer loss, maintain current prices, and be thankful. However, if a web retailer is successfully poaching a sizable number of customers, it’s time to […]

The Impact of Pricing on Book Buying Behavior | Digital Book World

The Impact of Pricing on Book Buying Behavior | Digital Book World

Readers also have many options to pay for books, while avoiding paying full price: they can buy used books, join subscription services, or even get their books as gifts. Hildick-Smith presented a range of interesting market measurements concerning book-buying behavior. Among these statistics, the most eye-opening was that only about one third of the total […]

Do Online Reviews Matter to Businesses? | Knowledge@Wharton

Do Online Reviews Matter to Businesses? | Knowledge@Wharton

  First, from the perspective of the platforms, we found that it is always in their best interest to implement these rating systems. The underlying intuition behind it is because by allowing customers to rate the service providers, it makes service providers more motivated to exert extra effort, because now their effort is more transparent […]