Tag: Segmentation

Bruce Springsteen Saves Broadway Box Office From Winter Freeze | Forbes

Bruce Springsteen Saves Broadway Box Office From Winter Freeze | Forbes

After a planned break from his incredibly successful gig on Broadway, Bruce Springsteen returned to the stage this week – and brought a windfall with him. His show, Springsteen On Broadway (natch), racked up $2.4 million in sales, which is par for the course since it opened in October. Playing just five times a week, it […]

The marriage of RM & merchandising: a logical next step for airlines | EyeforTravel

The marriage of RM & merchandising: a logical next step for airlines | EyeforTravel

The notion of ‘right product, at right time and at right price’ may be something airlines understand only too well but they still aren’t getting it right. Tom Bacon has some suggestions … However, despite consensus that there is a huge new opportunity, true personalisation remains elusive. Some of the problems include: · Airlines still […]

2018: The ‘Year of AI and Machine Learning’ for Financial Marketers | The Financial Brand

2018: The ‘Year of AI and Machine Learning’ for Financial Marketers | The Financial Brand

5. Product Pricing Should products and services be priced exactly the same for every customer or member in your database? Optimally, product and service pricing should reflect the profitability of the relationship and the overall impact a specific pricing decision would make on the relationship (similar to pricing done in commercial business relationships). With dozens […]

Why airlines need to segment smarter | EyeforTravel

Why airlines need to segment smarter | EyeforTravel

At one airline, Williams’ methodology led to airline was further breaking down business and leisure into sub-segments. He identified seven such segments; four business and three leisure. Business segments included both commuters (short haul; out on Monday, back on Friday) and seasonal workers (long stays); leisure included a differentiation between weekend vacationers and weekday vacationers. […]

A Post-Christmas Carol | Strategic Pricing Solutions

A Post-Christmas Carol | Strategic Pricing Solutions

Customers are smart, they’re cagey and quick; They know their vendors can be like St. Nick. When quotas are missed in the first period or two, Gifts and discounts for customers old and new. “Hey Dasher, hey Dancer, hey Prancer and Vixen, It’s time for your sales team to be a blitzin’. Come to my […]

Five Below (FIVE) Defies Industry Trend, Stock Up 65% YTD | Nasdaq.com

Five Below (FIVE) Defies Industry Trend, Stock Up 65% YTD | Nasdaq.com

Product Range & Pricing a Major Driver Five Below’s primary focus on teens and pre-teens, helps the company enhance customer base by attracting shoppers. Further, the company is known for its impressive range of merchandise, as the company remains committed toward making innovations and refreshing its product range per the evolving consumer trends. These factors […]

Lawmakers want state to take up ‘net neutrality’ fight | Minnesota Public Radio News

Lawmakers want state to take up ‘net neutrality’ fight | Minnesota Public Radio News

A pair of Democratic legislators proposed Tuesday that Minnesota toughen state standards for internet service providers just as the federal government is giving them more flexibility in pricing and content control. State Sen. Ron Latz of St. Louis Park and Rep. Paul Thissen of Minneapolis said lawmakers should step up in response to a Federal […]

Swiss Post rejects COMCO allegations regarding large-scale customer discounts | Post&Parcel

Swiss Post rejects COMCO allegations regarding large-scale customer discounts | Post&Parcel

The Swiss Post statement summarized the company’s position: “On 8 April 2011, COMCO initiated proceedings against Swiss Post’s pricing systems for addressed domestic letters for business customers. “More than six years later, COMCO has fined Swiss Post for allegedly granting discounts that are unlawful under antitrust law to large-scale customers for domestic addressed letters between 2009 […]

Starbucks cracks Chinese culture to succeed | WARC

Starbucks cracks Chinese culture to succeed | WARC

“In order to climb up the hierarchy, however, you needed to internalise the rules of that hierarchy. You need to advance by mastering convention, not bucking against tradition… this is the core unifying tension in China that brands need to resolve, in order to charge a price premium,” he said at the recent Mumbrella360 Asia […]

No, the Internet is not about to be destroyed | WKYC 3

No, the Internet is not about to be destroyed | WKYC 3

American consumers experience vast and expanding choice at their grocery stores without federal mandates. There’s no reason to believe market forces wouldn’t deliver the same results online. Second, there’s throttling, the intentional limiting of available bandwidth. It slows Internet connections to help decrease congestion due to high-use times or sites or services that use large […]