OnDemand WTP Pricing Research

Tag: Segmentation

Avis, Europcar, Enterprise, Hertz and Sixt all commit to greater price transparency for EU consumers | Irish Examiner

Avis, Europcar, Enterprise, Hertz and Sixt all commit to greater price transparency for EU consumers | Irish Examiner

John Hearne reports on a welcome move by big car rental firms to ensure greater price transparency for European consumers Renting a car while on holidays has long been a major source of grief for consumers. Withheld deposits, charges for phantom damages and punitive fees for the tiniest of extras have threatened to ruin holidays […]

Using e-commerce data to build successful pricing strategies |  BizCommunity

Using e-commerce data to build successful pricing strategies | BizCommunity

Euromonitor International’s new report, ‘How to optimise your pricing strategy using e-commerce data’, looks at how building an effective pricing strategy is critical to the successful sales and marketing of any product. According to the company’s research, global brick-and-mortar retail sales experienced a decline between 2013 and 2018, while e-commerce more than doubled to reach […]

I booked a holiday in November but it is now cheaper. Are travel companies allowed to do this?  | This is Money

I booked a holiday in November but it is now cheaper. Are travel companies allowed to do this?  | This is Money

In November, I booked a holiday with TUI to Fuerteventura for April 2019, partly encouraged by the marketing to book early and receive a discount, as well as the limited room availability on their website. I checked its website recently and the holiday is still on offer – but for £300 less, so I contacted […]

Research identifies new e-reader pricing strategy | Phys.Org

Research identifies new e-reader pricing strategy | Phys.Org

From Alexa to iTunes to Google Home, for the past few years, tech heavy hitters such as Amazon, Apple, and Google have been building strategic product combinations designed to lure in customers and lock down their loyalty. Now, new research released by Hui Li, assistant professor of marketing at the Tepper School of Business, suggests […]

Car rentals: EU action leads to clearer and more transparent pricing | European Commission

Car rentals: EU action leads to clearer and more transparent pricing | European Commission

Following a call from the European Commission and EU consumer authorities, five industry leaders, Avis, Europcar, Enterprise, Hertz and Sixt, have changed the way they present car rental prices, making them fully transparent to consumers. Until now, the companies concerned had not fully implemented some of their commitments in order for the European Commission and EU consumer […]

Columbia Business School Research Finds that Customization of Pricing Is Not Always the Best Strategy for Retailers or Consumers | Columbia Business School

Columbia Business School Research Finds that Customization of Pricing Is Not Always the Best Strategy for Retailers or Consumers | Columbia Business School

NEW YORK, March 21, 2019 /PRNewswire/ — As large retail chains compete with online retailers to maintain their hold on the market, a Columbia Business School study shows that it’s time to stop trying to meet consumers based on their geography. For decades, retailers have employed the strategy of adjusting their pricing store-by-store to match local […]

Why do airfares from El Paso to other Texas cities cost more? | KFOX

Why do airfares from El Paso to other Texas cities cost more? | KFOX

El Paso, Texas — A KFOX14 viewer asked me this question: “Why does Southwest Airlines charge less to some out of state destinations that are farther away than to destinations within the state of Texas?” On Southwest Airlines’ website, I found plane tickets to San Diego for as little as $49, and to Los Angeles […]

Out of 60,000+ ‘Hamilton’ seats, how many were left unsold? | Cincinnati.com

Out of 60,000+ ‘Hamilton’ seats, how many were left unsold? | Cincinnati.com

Even more remarkable was the price of tickets. Like many businesses, Broadway in Cincinnati employs something called “dynamic pricing.” The higher the demand for tickets, the higher prices go. You’ve probably experienced the same thing while flying. You paid $500 for a ticket and the person next to you somehow managed to score the same […]

This ‘Brutal’ Battle Could Affect Your Next Car Rental | Forbes

This ‘Brutal’ Battle Could Affect Your Next Car Rental | Forbes

In Arizona, two bills are on a collision course in the state legislature, and the outcome could directly affect your next car rental. It’s a drama that’s playing itself out in at least 30 other states, part of what one lobbyist called a “brutal” regulatory battle pitting legacy car rental companies against peer-to-peer car sharing […]

University of Sussex reduces paper cup use with strategic pricing | Packaging News

University of Sussex reduces paper cup use with strategic pricing | Packaging News

Rather than following the big coffee chains and offering a discount for using a reusable mug, the University instead has set the reusable-mug price as the default price on the menu, with a paper cup a chargeable extra. The university is also working with Simply Cups’ paper-cup recycling scheme. Customers needing their drink in disposable […]