Tag: Simon-Kucher & Partners

“Pricing and the CEO” – Hermann Simon, Chairman, Simon-Kucher & Partners | The Marketing Journal

“Pricing and the CEO” – Hermann Simon, Chairman, Simon-Kucher & Partners | The Marketing Journal

We are observing an increasing involvement of CEOs in pricing, which has a significant impact on profit performance. The CEO’s role is threefold: strategic, cultural, and custodial. If a company chooses a premium price positioning, all aspects of strategy, culture and implementation have to be different from those of a company that aims for a […]

16th Silicon Valley Pricing Forum | Simon-Kucher & Partners

16th Silicon Valley Pricing Forum | Simon-Kucher & Partners

We cordially invite you to our 16th Silicon Valley Pricing Forum. June 24, 2015 | Four Seasons Hotel, Palo Alto, CA Simon-Kucher & Partners is “the world leader in giving advice to companies on how to price their products” (BusinessWeek). Our projects have helped clients across a wide range of industries to achieve significant improvements […]

Pricing News Daily > 3/13/15

Pricing News Daily > 3/13/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training […]

Pricing News Daily > 3/3/15

Pricing News Daily > 3/3/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to […]

Pricer’s Points: P4S review – Simon-Kucher Top 7 pricing topics in 2015 | Martin Reichenbach

Pricer’s Points: P4S review – Simon-Kucher Top 7 pricing topics in 2015 | Martin Reichenbach

In the first few weeks of each year so-called experts are listing top trends for their respective industry. In most cases this is misused as a simple Hello World, we’re still alive! backed by little to no research. On the contrary, Simon-Kucher & Partners recently published their top 7 pricing topics backed by the opinion […]

Pricing News Daily > 9/11/14

Pricing News Daily > 9/11/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest […]

The Silent Killer of New Products – Lazy Pricing | Harvard Business Review

The Silent Killer of New Products – Lazy Pricing | Harvard Business Review

HBR: Is new products’ high rate of failure really a pricing problem, or does it reflect a more fundamental innovation problem? Georg: We believe that there is a more fundamental problem. Of course, the pricing is always what signals the problem, but behind that it is how the innovation process is set up. However, our […]

This Week in Pricing > NEW FORMAT EXAMPLE

This Week in Pricing > NEW FORMAT EXAMPLE

This Week in Pricing is a digest of the week’s top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.  This Edition is Sponsored by: ABC Pricing Vendor Edition Sponsor Section Content Includes: “ABC Pricing Vendor” logo hyper-linked to Vendor’s homepage About “ABC Pricing Vendor” paragraph […]