Tag: skimming

The 7 pricing strategies every business owner has to know | Startups

The 7 pricing strategies every business owner has to know | Startups

“How much should I charge customers?” For any new business, answering this question and deciding a price point for your product or service is no easy feat. On one hand, you want to attract your customers to purchase your product or service while on the other hand you want to price accordingly so that your business […]

Pricing Strategies: What Works Best For Your Business? | Repsly

Pricing Strategies: What Works Best For Your Business? | Repsly

Determining which of these pricing strategies will help you reach your pricing objectives requires serious consideration. A crucial aspect to examine is aligning price with value. You can’t sell a valuable product for a ridiculously low price and expect to make a profit. Similarly, no one will buy an overpriced product that they feel is […]

The Pricing Strategy Matrix | Mindtools.com

The Pricing Strategy Matrix | Mindtools.com

You’ve labored long and hard, developing and making your product. You did the research. You raised the funds. You worked tirelessly to build a strong, creative team, and now – finally – it’s ready to be launched. Just one question: how much do you think it’s worth? Setting a price for a product or service […]

There are Only 3 Pricing Strategies for Your Startup | Tom Tunguz

There are Only 3 Pricing Strategies for Your Startup | Tom Tunguz

Pricing. Is there any word that confers some whisper of dark arts than pricing? Or any question that instills less confidence than, “How did you derive your pricing strategy?” Many times, startups replicate and tune competitors’ pricing strategies. If everyone else prices per seat, then so should we… Is this the right thought process? Madhavan […]

The nine key pricing strategies | BusinessZone

The nine key pricing strategies | BusinessZone

At the end of February, the UK saw the launch of the first new national daily for five years. In a generally shrinking Marketplace, this could be seen as significant in itself, but what is particularly interesting is the pricing strategy adopted by Trinity Mirror for this new addition to their stable. On launch day, […]

5 Easy Steps to Creating the Right Pricing Strategy | Inc.com

5 Easy Steps to Creating the Right Pricing Strategy | Inc.com

You can have the best product or service in the world, but if you don’t have a solid and contextually based go-to-market (GTM) strategy and execution plan, you will fail. Marketing plays the critical role in building brand awareness, lead generation, prospect and customer nurturing. Business schools and countless business books discuss the importance of […]

What Is Price Skimming and Can It Benefit Your Business? | QuickBooks

What Is Price Skimming and Can It Benefit Your Business? | QuickBooks

Pricing may seem like the least complex element of launching a new product, but the truth is that the pricing strategy you employ has a profound impact on both the perception of an item’s quality and the profit potential your business enjoys. Price skimming is a strategy designed to maximize profits by adjusting the fee for […]

Best Product Pricing Practices for B2B SaaS | Bowery Capital

Best Product Pricing Practices for B2B SaaS | Bowery Capital

SaaS founders often ask us for product pricing advice and from our experience, providing optimal product pricing practices is usually very difficult and can only be done on a case-to-case basis. While every pricing structure is different, we outline key themes with top questions that every SaaS founder should think about when determining the best […]

How Price Skimming Boosts Modern Pricing Strategies | The Motley Fool

How Price Skimming Boosts Modern Pricing Strategies | The Motley Fool

Investors should be familiar with price skimming. It may at first sound like a shady financial fraud, but price skimming is actually a legit business tactic. So, I’m not talking about credit card skimmers, which try to steal your card number and login information via dastardly technological tricks. And we aren’t looking at basic “skimming,” […]

Future of telecoms Thesis 4: Strategy “Groundhog day” | iTech Dunya

Future of telecoms Thesis 4: Strategy “Groundhog day” | iTech Dunya

Theses 1,2 and 3 concluded that most telcos face a market share driven, self-created downward pricing spiral but should not just give up and let the industry commoditisation happen as with a careful selection of measures to fill the ARPU gap improvements should be possible. The majority of the previously discussed challenges are most pressing […]