OnDemand WTP Pricing Research

Tag: smart pricing

Apple TV+ Cost: Tech Giant Reportedly Eyes $9.99 Price Point | Observer

Apple TV+ Cost: Tech Giant Reportedly Eyes $9.99 Price Point | Observer

Timing is everything. On Monday, we explored how we would handle the missing details surrounding Apple’s forthcoming streaming service, Apple TV+, including the still unknown cost and launch date of the platform. Today, we may have been given an answer on the former. Apple is reportedly “weighing” a $9.99 per month cost following a free […]

Apple TV subscription service gets skeptical treatment | Yahoo! Finance

Apple TV subscription service gets skeptical treatment | Yahoo! Finance

Apple did not disclose how much Apple TV+ will cost – the consensus expects it to undercut Netflix’s $12.99 entry price tag. Jefferies Group, in a research note on Tuesday, said it will have to be a lot cheaper than Netflix to get much traction, especially in an era when consumers may already feel over-subscribed to digital subscriptions. […]

How much should Apple’s new streaming service, Apple TV+, cost? | Mashable

How much should Apple’s new streaming service, Apple TV+, cost? | Mashable

Many of us have woken up to the reality that all of the “reasonably priced” subscription services we pay for add up to a lot of cash money all together. So when Apple debuted its Apple TV+ subscription service on Monday, we wondered: who among us would be willing to give rich AF Apple even […]

4K movies on Apple TV: Price dogfight breaks out | news.com.au

4K movies on Apple TV: Price dogfight breaks out | news.com.au

Apple is reported to be in furious negotiations with Hollywood studios to bring down the cost of 4K movies purchased in iTunes to make them about the same price as regular HD movies. Being able to tell customers they are getting access to better value 4K movies would help Apple provide a point of difference […]

Seven ways PE managers can ride the current tough wave | BizCommunity

Seven ways PE managers can ride the current tough wave | BizCommunity

Managing margins Balancing pricing is a difficult business; too low and your margins are eaten away; too high and you lose market share to your competitors. A good manager knows when it would be more worthwhile to increase prices, even if it means a slight decline in volumes. Instead of only focusing on the output, […]

How Online Prices Depend on Supply | MediaVidi

How Online Prices Depend on Supply | MediaVidi

How Supply Affects Similar Services AirBnB and Uber are classic examples of supply affecting price. Both services allow you to share one of your most valuable assets with strangers for a price. But one service increases prices while the other lowers prices. #AirBnB and #Uber are two sides of the same coin! One drives prices […]

Growth Strategy – Airbnb introduce Uber-style surge pricing model | StartupSmart

Growth Strategy – Airbnb introduce Uber-style surge pricing model | StartupSmart

Airbnb has introduced a new pricing feature that fluctuates with supply and demand, following in the footsteps of the more traditional hotel model and Uber’s price surging system. Announced at the Airbnb Open event over the weekend, the ‘smart pricing’ system will automatically set a renting price for the host based on the supply and […]

Pricer’s Points: One Amazing Thing I Miss At Amazon: Simple Pricing like Apple NOT Airlines | Karthik Rajan

Pricer’s Points: One Amazing Thing I Miss At Amazon: Simple Pricing like Apple NOT Airlines | Karthik Rajan

It is an exaggerated example but the point is made. Human feelings for price and change in price are different. Case in point – Apple products are priced higher than their competitors. Change in price is not as often. An old advertisement from India comes to mind, Onida TV with tag line – “Neighbors envy, […]