How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading. Today, many companies employ people to analyse a multitude of data to determine the best pricing approaches to take. But how successful are these approaches really, and how do we know whether we are leaving […]
The longest-running American TV game show host Bob Barker once said, “You can’t fool television viewers with dancing girls and flashing lights.” The same mindset goes with prospects. The smoke and mirrors show won’t get you far when potential customers decide on who to pick when they come down to price. This is the fork […]
A new study brings to light the dollar value consumers place on the free apps billions of people around the world use every day. Commissioned by McGuffin Creative Group and conducted by Digital Third Coast, the study shows that many of the most popular apps — from Google Maps to Instagram — have loyal user […]
Pricing can be one of the most overwhelming and puzzling parts of business. SaaS businesses, in particular, have a unique challenge with pricing for a few reasons: There’s an almost infinite number of different ways to price a SaaS product. The cost to produce and maintain a SaaS product is generally unrelated to the value […]
Microsoft Azure review: Pricing Opting for cloud services rather than physical infrastructure massively reduces your business’s initial outlay on hardware and licences, although you’ll have a higher monthly operational expenditure due to subscription fees and – potentially – support costs, either directly via an Azure support plan or from a specialist IT support firm if […]
Oracle Analytics Cloud now offers a consistent UI and all-in-one pricing for Oracle’s analytics tools. But an on-premises BI update is also on the way for cloud holdouts. Oracle is combining nearly 20 BI and analytics products into an updated version of its Oracle Analytics Cloud platform with a unified UI and a single price […]
NetApp on Tuesday announced a new hybrid muilticloud platform and as-a-service consumption model that lets businesses purchase data services based on usage. The network data storage provider said the new offerings line up with NetApp’s data fabric strategy, which aims to deliver data management across flash, disk and cloud resources. As for the key announcements, […]
Introduce Variable Or Scalable Pricing If you’re just charging subscribers a flat monthly price for your software, then you need to introduce variable or scalable pricing. Flat pricing is great when you’re just starting out and trying to attract your first users. But once you’ve got a decent-sized customer base and want to increase ARPU, […]
The SaaS industry is laden with products, from martech to accounting software to ecommerce platforms, and surviving in this hectic industry is no easy feat. Products with a healthy product-market fit have a good chance, but outside of their core features, there’s one key to success — and simultaneously, to failure — that every SaaS […]
If you need to estimate the cost to run a new application on AWS, it often involves sorting out different components, such as compute, storage, load balancing, licensing and data transfer costs. In 2009, Amazon created the AWS Simple Monthly Calculator so users could generate a quick and dirty estimate of how these costs were […]
PND is a digest of pricing focused news, thought leadership, events, training and certification resources for pricing professionals. This Edition is brought to you by: Perfect Price The Perfect Price AI platform makes millions of pricing decisions for forward-thinking companies around the world. Our cloud-based service allows customers to quickly anticipate and react to changes in demand […]
Apple Arcade Could Win Customers with Attractive Pricing | Market Realist
Apple’s (AAPL) is rumored to be offering its upcoming gaming subscription service, Apple Arcade, for $4.99 per month. Guilherme Rambo from 9to5Mac revealed the expected price of Apple Arcade based on a promotional message in one of the application programming interfaces used by the Apple Store app. 9to5Mac gained access to a special early access […]
Apple TV+ Cost: Tech Giant Reportedly Eyes $9.99 Price Point | Observer
Timing is everything. On Monday, we explored how we would handle the missing details surrounding Apple’s forthcoming streaming service, Apple TV+, including the still unknown cost and launch date of the platform. Today, we may have been given an answer on the former. Apple is reportedly “weighing” a $9.99 per month cost following a free […]
AT&T brings cable TV prices to online streaming with $135 monthly plan | Ars Technica
AT&T is now charging up to $135 a month for the online video service formerly known as DirecTV Now. DirecTV Now launched in 2016 with plans ranging from $35 to $70 a month for 60 to 120 channels. There have been several price increases and a reduction in the number of channels since, resulting in […]
This Week in Pricing > 8/17/19
TWIP is a digest of pricing focused news, thought leadership, events, training and certification resources for pricing professionals. This Edition is brought to you by: The Perfect Price AI platform makes millions of pricing decisions for forward-thinking companies around the world. Our cloud-based service allows customers to quickly anticipate and react to changes in demand in real-time […]
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