Tag: Software Pricing

AppNexus CEO Brian O’Kelley On Waging A Price War | AdExchanger

AppNexus CEO Brian O’Kelley On Waging A Price War | AdExchanger

You may get turned off if you are not able to create value or compete and a single-digit rev share. If a buyer sees there are three prices for the exact same thing, they will want the most cost-effective path. [Exchanges and SSPs] may have to compress their prices, or it could be worse than […]

Kroger using Google and Microsoft clouds to avoid paying Amazon | CNBC

Kroger using Google and Microsoft clouds to avoid paying Amazon | CNBC

For Kroger, that fear has become more obvious by the day. In August, Amazon bought Whole Foods for $13.7 billion and instantly cut prices at the upscale grocer. CNBC has also been reporting on Amazon’s potential efforts to crack the pharmacy market, another reason for Kroger to be concerned. Kroger gets about 9 percent of […]

Pricer’s Points: Resist Excessive Price Discounting in B2B SaaS – Standing on the Shoulders of Giants | Mrinal (MG) Gurbaxani

Pricer’s Points: Resist Excessive Price Discounting in B2B SaaS – Standing on the Shoulders of Giants | Mrinal (MG) Gurbaxani

As explored in the last post, SaaS companies should learn from their experienced B2B counterparts to strive for value-based pricing and avoid spiralling into a price war. So how exactly does a modern SaaS company stand on the shoulders of these B2B pricing giants? The short answer: Don’t tolerate being treated as a commodity – prove differentiated […]

Pricer’s Points: B2B SaaS Pricing: New dog, old tricks? | Mrinal (MG) Gurbaxani

Pricer’s Points: B2B SaaS Pricing: New dog, old tricks? | Mrinal (MG) Gurbaxani

They say you can’t teach an old dog new tricks, but what about teaching a new dog new tricks? SaaS companies have become the darlings of innovation, embracing the latest technology platforms, new business models and modern marketing strategies – then why are these “new dogs” adopting outdated pricing practices that their traditional industry peers have […]

What’s the right strategy for branded apps in a crowded marketplace? | Mobile Marketer

What’s the right strategy for branded apps in a crowded marketplace? | Mobile Marketer

For existing brands, having an app just for the sake of it could be a bad move. But, with the right engagement and pricing strategy, apps can still make sense for brands, according to new research. The thinking around apps has evolved over the past few years to where it is widely accepted that not every […]

Amazon Web Services shakes up cloud pricing with per-second billing  |Hi Tech Beacon

Amazon Web Services shakes up cloud pricing with per-second billing |Hi Tech Beacon

Amazon Web Services customers will soon pay for their elastic cloud compute (EC2) Linux instances and elastic block store (EBS) volumes by the second instead of by the hour, the company announced today. AWS has offered per-hour billing since launching services in 2006. Per second billing for all new and existing Linux instances on EC2 […]

Oracle introduces new cloud pricing models with further glance at beating AWS | Cloud Tech News

Oracle introduces new cloud pricing models with further glance at beating AWS | Cloud Tech News

Oracle OpenWorld may still be a couple of weeks away, but Larry Ellison gave a glimpse of what to expect in San Francisco with the announcement of new licensing and pricing structures – promising to beat Amazon by at least 50% on cost. Ellison, Oracle’s CTO, took to the stage to not only discuss the […]

VMworld: Partners Await Pricing, Availability Details For VMware Cloud On AWS – Page: 1 | CRN

VMworld: Partners Await Pricing, Availability Details For VMware Cloud On AWS – Page: 1 | CRN

Solution providers attending next week’s VMworld conference in Las Vegas will be closely looking at what VMware’s strategic relationship with Amazon Web Services means for their businesses. VMware is expected to provide additional details on VMware Cloud on AWS – including pricing, availability and how the sales process for the offering will work in the channel. The new […]

Critical software licensing pitfalls to avoid when moving to the cloud | TechRepublic

Critical software licensing pitfalls to avoid when moving to the cloud | TechRepublic

Cloud competition Traditional enterprise IT vendors have long taken notice of Amazon Web Services’ (AWS) success. It seems every major enterprise application vendor has, or had, a public cloud offering. Cisco, HPE, and VMware represent companies that attempted and abandoned direct public cloud offerings. SAP, Oracle, and Microsoft, however, continue to hold AWS at bay. […]

5 Features Your Retail App Is Missing | Twice

5 Features Your Retail App Is Missing | Twice

Personalized content and offers: Nearly nine in 10 consumers say that personalization has some impact on their purchasing decisions. By personalizing content, retailers can help present shoppers with the products and/or deals that are most relevant to them, and that they are most likely to take advantage of. By recommending products based on previous shopping history or […]