As self-service BI tools become commonplace, look for subscription pricing models to change according to the cloud, group data usage pricing and how people share their data. There are many self-service BI tools on the market that offer a wide variety of features and functionalities for dashboard creation and visualization. These tools come with their […]
If nobody’s pushing back on your pricing… That’s a problem. You might be thinking: “But Dan.. isn’t it a good thing that everyone’s saying YES to my price without resistance? Why would I want to rock that boat?” Simply put: Without pushback, you’re leaving profits on the table and making your team complacent. Two things […]
How do you increase your product lock-in? How do you increase your prices without upsetting your customers? The other day I was reading a great blog post by Brian Halligan, CEO and Co-Founder of Hubspot on going from Startup to Scale-Up. One area that I loved was his thoughts on the “Monetization Decision” What they […]
Half of every business is creating something that people need. The other half is convincing people to buy it. We’re pretty sure you have plenty of ideas for the first part, so we tried to help you figure out the second one. This year, we took the task of seeing how several hundred startups approached […]
You saw a need in the market. You developed a brilliant application to solve the problem. Now, what do you charge for it? Pricing a new software product can be a tricky thing — especially if you’re a normal, red-blooded entrepreneur and you want to maximize your income from it. You’ve probably heard that you […]
Software robot costs are declining But there are now more vendors providing RPA products, and it’s driving down costs, Liebross said. A project that once might have cost millions of dollars to deploy can now be done for tens of thousands of dollars, making the ROI easier to achieve, he said. The cost of software […]
Compiling a cloud pricing comparison in 2018 is not easy. The three major cloud providers reduce their prices on a regular basis, and they also each offer unique pricing models and differing discount options, making it hard to find an “apples-for-apples” cloud pricing comparison. In addition to fluid prices, pricing models and discount options, the […]
Microsoft plans to raise the price of its perpetually-licensed Office suite by 10% in October. The increases are part of a larger strategy, said Wes Miller, an analyst and licensing expert with Directions on Microsoft. “If you add all of these motions up, and look at other lightly-announced price increases, it clearly points towards encouraging […]
![3 Small Marketing Changes to Make a Big Difference in Your SaaS Business [Video] | Entrepreneur](http://assets.entrepreneur.com/content/1x1/300/20171205211822--dsc5220jpg-29374067870-o.jpeg?width=100 "3 Small Marketing Changes to Make a Big Difference in Your SaaS Business [Video] | Entrepreneur")
When marketing a SaaS product, there are few tips that will help you hit the ground running. For Entrepreneur Network partner Eric Siu, the first step is thinking about customer development. Customer development involves mostly reaching out to your customers and listening to what they are talking about. This can be partially listening to individual concerns […]
IBM has cut the price of cloud services three times in a week. It’s far from unusual for clouds to cut prices: AWS and Azure often trade price cuts and say they’re duty bound to pass them on as their economies of scale improve. IBM, however, enjoys a lowly position on Gartner’s most recent Magic […]
PND is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals. This Edition is brought to you by: PriceBeam B2B and B2C Pricing, Marketing, and Finance team leaders struggle to capture fresh, reliable, and actionable Willingness-To-Pay Pricing data to be able to effectively optimize all prices for all market segments GLOBALLY. Are you […]
US Consumer Price Index November 2018 | CNBC
U.S. consumer prices were unchanged in November, held back by a sharp decline in the price of gasoline, but underlying inflation pressures remained firm amid rising rents and healthcare costs. The Labor Department said on Wednesday that last month’s flat reading in its Consumer Price Index followed a 0.3 percent increase in October. It was […]
Pricer’s Points: Pricing Talk on LinkedIn
Keep up with the latest pricing news, events, and other resources via LinkedIn here. Find upcoming pricing training events here. The following are a few of our favorite recent pricing shares and discussions on LinkedIn.
Services lift US producer prices in November | CNBC
U.S. producer prices unexpectedly rose in November as increases in the costs for services offset a sharp decline for energy products, but the overall momentum in wholesale inflation appears to be slowing. The Labor Department said on Tuesday its producer price index for final demand edged up 0.1 percent last month after jumping 0.6 percent […]
What Marketers Can Learn From Burger King’s Geo-Conquesting Strategy Against McDonald’s | Adweek
History has given us many storied accounts of competition: Coca-Cola versus Pepsi; Apple versus Microsoft; Marvel versus DC; Starbucks versus Dunkin. The ferocity of rivalry competition has propelled entire industries and the economy forward as the underdog is forced to innovate to get ahead. There’s only one number one, while the remaining 99.9 percent of […]
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