How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading. Today, many companies employ people to analyse a multitude of data to determine the best pricing approaches to take. But how successful are these approaches really, and how do we know whether we are leaving […]
The longest-running American TV game show host Bob Barker once said, “You can’t fool television viewers with dancing girls and flashing lights.” The same mindset goes with prospects. The smoke and mirrors show won’t get you far when potential customers decide on who to pick when they come down to price. This is the fork […]
A new study brings to light the dollar value consumers place on the free apps billions of people around the world use every day. Commissioned by McGuffin Creative Group and conducted by Digital Third Coast, the study shows that many of the most popular apps — from Google Maps to Instagram — have loyal user […]
Pricing can be one of the most overwhelming and puzzling parts of business. SaaS businesses, in particular, have a unique challenge with pricing for a few reasons: There’s an almost infinite number of different ways to price a SaaS product. The cost to produce and maintain a SaaS product is generally unrelated to the value […]
Microsoft Azure review: Pricing Opting for cloud services rather than physical infrastructure massively reduces your business’s initial outlay on hardware and licences, although you’ll have a higher monthly operational expenditure due to subscription fees and – potentially – support costs, either directly via an Azure support plan or from a specialist IT support firm if […]
Oracle Analytics Cloud now offers a consistent UI and all-in-one pricing for Oracle’s analytics tools. But an on-premises BI update is also on the way for cloud holdouts. Oracle is combining nearly 20 BI and analytics products into an updated version of its Oracle Analytics Cloud platform with a unified UI and a single price […]
NetApp on Tuesday announced a new hybrid muilticloud platform and as-a-service consumption model that lets businesses purchase data services based on usage. The network data storage provider said the new offerings line up with NetApp’s data fabric strategy, which aims to deliver data management across flash, disk and cloud resources. As for the key announcements, […]
Introduce Variable Or Scalable Pricing If you’re just charging subscribers a flat monthly price for your software, then you need to introduce variable or scalable pricing. Flat pricing is great when you’re just starting out and trying to attract your first users. But once you’ve got a decent-sized customer base and want to increase ARPU, […]
The SaaS industry is laden with products, from martech to accounting software to ecommerce platforms, and surviving in this hectic industry is no easy feat. Products with a healthy product-market fit have a good chance, but outside of their core features, there’s one key to success — and simultaneously, to failure — that every SaaS […]
If you need to estimate the cost to run a new application on AWS, it often involves sorting out different components, such as compute, storage, load balancing, licensing and data transfer costs. In 2009, Amazon created the AWS Simple Monthly Calculator so users could generate a quick and dirty estimate of how these costs were […]
This Week in Pricing > 8/17/19
TWIP is a digest of pricing focused news, thought leadership, events, training and certification resources for pricing professionals. This Edition is brought to you by: The Perfect Price AI platform makes millions of pricing decisions for forward-thinking companies around the world. Our cloud-based service allows customers to quickly anticipate and react to changes in demand in real-time […]
PND is a digest of pricing focused news, thought leadership, events, training and certification resources for pricing professionals. This Edition is brought to you by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, […]
Amazon Offers Retro Pricing In Los Angeles For Maisel Day On August 15 | Fire Wire
Los Angeles residents will be able to purchase lunch, gasoline, makeup applications, shoeshines, movie tickets and hotel rooms at 1959 prices on August 15, which Amazon Prime is calling “Maisel Day.” That means you can see a movie for a mere 51 cents, grab a hot dog for 59 cents, and get your hair done (with […]
When the time comes to sell your home, it’s important to price the home right. If the home is badly priced, either too expensive or too inexpensive, you may lose money and take a long time to sell. Understanding the dangers of incorrect pricing, and working with a real estate professional to price your home […]
What’s Cutting Into Ohio State Football Ticket Sales? | WOSU Radio
When it comes to why fans aren’t showing up at home, though, ticket broker Tim Louters just starts pulling frames off his wall. “This is 1999,” he says, looking over a framed ticket and news clip, commemorating former head coach John Cooper’s 100th win. “Thirty-eight dollar ticket versus Cincinnati.” Louters runs Tickets Galore in Dublin. […]
Connect
Follow via RSS feed or on the following social media platforms.