Tag: Software Pricing

Four Ways To Avoid Vendor Lock-In When Moving To The Public Cloud | Forbes

Four Ways To Avoid Vendor Lock-In When Moving To The Public Cloud | Forbes

Today, the cloud market is dominated by a few mega-providers: Amazon, Google and Microsoft. On the surface, they deliver a similar looking set of infrastructure, with the virtual machine being the basic computational unit. Under the hood, however, there are important differences among them. While moving an application from one virtualization format to another is […]

The SaaS Trends You Need to Know for 2018 | OpenView Labs

The SaaS Trends You Need to Know for 2018 | OpenView Labs

Companies Pay Attention to Pricing (Finally) 2018 will be the year that companies finally pay attention to pricing. After all, it’s fundamental to how businesses make money and is a SaaS company’s most efficient profit lever. Yet, 53% of companies have no one on their team dedicated to pricing, even if it’s just one component […]

Apple To Bring Introductory Subscription Pricing To The App Store | ubergizmo

Apple To Bring Introductory Subscription Pricing To The App Store | ubergizmo

The idea of subscribing to a service the recurs every month can be a bit daunting, especially if you already have other subscriptions. However Apple wants to address this by allowing developers to offer introductory subscription pricing for the App Store, meaning that developers can now choose to offer lower upfront prices for new subscribers. […]

Humble lets engineers swipe right to their dream job | TechCrunch

Humble lets engineers swipe right to their dream job | TechCrunch

Satago has since pivoted into MindMatch, which aims to help recruiters hire more effectively, so Renwick knows a thing or two about the demands on both recruiters and their corporate clients. Now, by focusing on engineers with his newest hack, he’s working to empower them, too. In fact, the more swiping developers do, the smarter […]

Factors Likely to Decide Kroger’s (KR) Fate in Q3 Earnings | Nasdaq.com

Factors Likely to Decide Kroger’s (KR) Fate in Q3 Earnings | Nasdaq.com

Kroger’s top – line has been also benefiting from Customer 1st strategy, digital efforts and recent buyouts. Third-quarter revenue is projected to come in at $27,307 million, up 2.8% year over year. However, stiff competition, volatility in food prices, an aggressive promotional environment and waning store traffic remain the primary headwinds with which Kroger is […]

Cloud pricing discussions at AWS re:Invent? Your cheat sheet to a complicated topic | Diginomica

Cloud pricing discussions at AWS re:Invent? Your cheat sheet to a complicated topic | Diginomica

As AWS re:Invent kicks off the post-Thanksgiving holiday interregnum it is worth opening the kimono on cloud pricing. Let’s be clear from the get-go – it’s complicated and coming up with the right cost profile is far from easy. Although AWS controls and dominates the proceedings, many of the attendees use the cloud-savvy, budget-flush demographic […]

AppNexus CEO Brian O’Kelley On Waging A Price War | AdExchanger

AppNexus CEO Brian O’Kelley On Waging A Price War | AdExchanger

You may get turned off if you are not able to create value or compete and a single-digit rev share. If a buyer sees there are three prices for the exact same thing, they will want the most cost-effective path. [Exchanges and SSPs] may have to compress their prices, or it could be worse than […]

Kroger using Google and Microsoft clouds to avoid paying Amazon | CNBC

Kroger using Google and Microsoft clouds to avoid paying Amazon | CNBC

For Kroger, that fear has become more obvious by the day. In August, Amazon bought Whole Foods for $13.7 billion and instantly cut prices at the upscale grocer. CNBC has also been reporting on Amazon’s potential efforts to crack the pharmacy market, another reason for Kroger to be concerned. Kroger gets about 9 percent of […]

Pricer’s Points: Resist Excessive Price Discounting in B2B SaaS – Standing on the Shoulders of Giants | Mrinal (MG) Gurbaxani

Pricer’s Points: Resist Excessive Price Discounting in B2B SaaS – Standing on the Shoulders of Giants | Mrinal (MG) Gurbaxani

As explored in the last post, SaaS companies should learn from their experienced B2B counterparts to strive for value-based pricing and avoid spiralling into a price war. So how exactly does a modern SaaS company stand on the shoulders of these B2B pricing giants? The short answer: Don’t tolerate being treated as a commodity – prove differentiated […]

Pricer’s Points: B2B SaaS Pricing: New dog, old tricks? | Mrinal (MG) Gurbaxani

Pricer’s Points: B2B SaaS Pricing: New dog, old tricks? | Mrinal (MG) Gurbaxani

They say you can’t teach an old dog new tricks, but what about teaching a new dog new tricks? SaaS companies have become the darlings of innovation, embracing the latest technology platforms, new business models and modern marketing strategies – then why are these “new dogs” adopting outdated pricing practices that their traditional industry peers have […]