Tag: Starbucks

7-Eleven $3 coffee cup trick exposed | news.com.au

7-Eleven $3 coffee cup trick exposed | news.com.au

A 7-Eleven spokesman said the convenience chain’s coffee was “outstanding value for customers and the simple $1, $2, $3 price points are based around industry standard cup sizes”. “Depending on the product the customer selects, there are different ratios of coffee, hot milk, and milk foam — proportionately more for each cup size — and […]

Starbucks Price Increases: Are They Leading or Signaling? | Pragmatic Pricing

Starbucks Price Increases: Are They Leading or Signaling? | Pragmatic Pricing

Starbucks is raising prices. In my last blog post, I discussed the pros and cons of that decision. In this post, let’s look at some more advanced issues. When competitors announce a price increase, they typically do one of two things: They lead or they signal. Firms lead when they are price makers. They are […]

Starbucks Raising Prices Despite Racial Backlash | Nasdaq.com

Starbucks Raising Prices Despite Racial Backlash | Nasdaq.com

(RTTNews.com) – Coffee retail giant Starbucks ( SBUX ) has raised prices for a cup of coffee between 10 cents and 20 cents on all sizes of brewed coffee at most of its over 8,000 company-operated stores across the U.S. The price of a 12-ounce “tall” cup of brewed coffee now ranges from $1.95 to […]

Starbucks cracks Chinese culture to succeed | WARC

Starbucks cracks Chinese culture to succeed | WARC

“In order to climb up the hierarchy, however, you needed to internalise the rules of that hierarchy. You need to advance by mastering convention, not bucking against tradition… this is the core unifying tension in China that brands need to resolve, in order to charge a price premium,” he said at the recent Mumbrella360 Asia […]

Starbucks burned by aggressive pricing automation | Computerworld

Starbucks burned by aggressive pricing automation | Computerworld

When Starbucks announced this month that its software had rolled out a price increase weeks before it was supposed to, it exposed how easily such a mistake can happen. That’s a critical lesson for all of retail. Let’s start with how Starbucks described this incident. “On July 12, Starbucks is planning a small price increase […]

Starbucks’ Premium Pricing Strategy Is At Risk – Starbucks Corporation (NASDAQ:SBUX) | Seeking Alpha

Starbucks’ Premium Pricing Strategy Is At Risk – Starbucks Corporation (NASDAQ:SBUX) | Seeking Alpha

Summary Starbucks announced another price increase. Thecompany’s history of price increases is not just a product of brand strength; SBUX also relies on high asset values which improve consumer sentiment. Premium pricing strategy exposes Starbucks to an interest rate hike. Starbucks (NASDAQ:SBUX) announced that it would raise prices by as much as $0.30 next week. […]

Thoughts on Starbucks pricing in South Africa | Moneyweb

Thoughts on Starbucks pricing in South Africa | Moneyweb

According to The Economist’s measure, The Big Mac costs $4.93 (an average across four cities) in the US. Using the same method of conversion South Africans have been obsessing over regarding their cup of Seattle’s finest, you get to an equivalent “price” of over R70 for a Big Mac in South Africa. Of course we know […]

Starbucks’ rewards makes major change | Business Insider

Starbucks’ rewards makes major change | Business Insider

While once thrifty customers could spend $24 and get a free drink after 12 trips to Starbucks, they will soon have to spend $62.50 to get a free item. That’s 32 cups of plain coffee. Some customers are already venting their anger and confusion on Starbucks’ Facebook page. “Gotta spend $75 to earn one free […]

Why Starbucks Prices Went Up as Coffee Beans Got Cheaper | The New York Times

Why Starbucks Prices Went Up as Coffee Beans Got Cheaper | The New York Times

Starbucks isn’t the place to go for cheap coffee. It is selling an experience, not a commodity. That approach has been immensely successful, drawing in millions of customers and propelling Starbucks stock to stellar returns. But the company’s strategy has created an odd situation this summer: It has raised retail prices for much of the […]

How Much More Starbucks Customers Will Pay Each Year With Today’s Price Hike | ABC News

How Much More Starbucks Customers Will Pay Each Year With Today’s Price Hike | ABC News

The latest jump in Starbucks coffee prices today makes a cup of joe a greater luxury for many. The price increase is 5 to 20 cents for most beverages starting today, which the company attributed to various business factors. Starbucks’ “tall” and “venti” sizes of brewed coffee increase by 10 cents in “most markets” the […]