SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: start-up pricing

Entrepreneurs: On Pricing and Discounts | Jon Loomer Digital

Entrepreneurs: On Pricing and Discounts | Jon Loomer Digital

Looking back on the past 5 1/2 years, possibly the most difficult and important decisions centered around pricing. How should you price your product? What if the price is too high? What if it’s too low? Should you offer discounts? Most businesses err on the side I did in those early days: Underpricing. Why? Because […]

7 DOs and DONTs for Seed-Stage SaaS Pricing | Medium

7 DOs and DONTs for Seed-Stage SaaS Pricing | Medium

Pricing is one of the biggest levers that you have in SaaS. The recurring nature of the business model makes any price increase, decrease or discount an important decision. But at this early stage of your company, the goal of your pricing is not to optimise to make (THE real) money. The goal is to […]

There are Only 3 Pricing Strategies for Your Startup | Tom Tunguz

There are Only 3 Pricing Strategies for Your Startup | Tom Tunguz

Pricing. Is there any word that confers some whisper of dark arts than pricing? Or any question that instills less confidence than, “How did you derive your pricing strategy?” Many times, startups replicate and tune competitors’ pricing strategies. If everyone else prices per seat, then so should we… Is this the right thought process? Madhavan […]

Pricing News Daily > 8/25/14

Pricing News Daily > 8/25/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based […]

Discussion: Pricing your product or service

Discussion: Pricing your product or service

Marketing Donut Article How much are you going to charge your customers for your product or service? Getting your pricing right could double your profits at a stroke. Many start-up businesses work out a cost figure for each product and add a modest mark-up – known as cost-plus pricing. While this method is common, it […]