SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Startup Pricing

Funding your startup with the ICO and token crowdsales explosion | CIO

Funding your startup with the ICO and token crowdsales explosion | CIO

Investors are allocating substantial sums to cryptocurrencies. Entrepreneurs would be wise to make themselves aware of the billions being raised in the global ICO (initial coin offering) markets. An ICO is an unregulated means by which a new cryptocurrency venture monetizes its investment. ICOs use dynamic pricing based on real-time supply and demand. The time-based […]

A Look at the Impact of Freemium Pricing on SaaS Products | OpenView Labs

A Look at the Impact of Freemium Pricing on SaaS Products | OpenView Labs

If you’re using Freemium Which features sit behind a paywall? You should iterate on these. They are hard to test. So running “A” tests, as a comparison to “A/B” tests is an interesting strategy. It basically means just move some features for a period of time and see what happens. There will be some backlash […]

Pricing strategies for startups | Telangana Today

Pricing strategies for startups | Telangana Today

I’m sure we have all heard of that fraud where tourists walk into a restaurant, order some basic food item-dosa, idli kind of thing-and are presented with a bill for thousands at the end of it. And the swindlers at the restaurant claim that the tourists should have checked the prices on the menu before […]

Three pricing strategies to boost your startup’s competitive edge | StartupSmart

Three pricing strategies to boost your startup’s competitive edge | StartupSmart

Aussie retailers are doing it tough. The Christmas period failed to meet expectations, large internationals like Amazon are knocking on the door, and consumers are demanding bargain prices. It’s no surprise then that many retailers have fallen into the trap of relying on discounts to win business. But anyone can discount; it’s a lazy form […]

How we de-risked our SaaS pricing strategy | Front

How we de-risked our SaaS pricing strategy | Front

The pain point that every single B2B company shares is pricing. Countless philosophies flood the web on how to price your product (just see here, here, and here). More than 500 pricing products and services are offered in the tech space. All of this points to the fact that, when it comes to pricing, most […]

Importance Of Pricing In Marketing Strategy | IMSoup

Importance Of Pricing In Marketing Strategy | IMSoup

Price is the amount of money charged for a product or service. It is a value a consumer is willing to exchange for the benefit of owning or using a product or service. Most customers equate the price they pay with the value of the product they get in return for the amount. Pricing has […]

Anti-lean Startup Pricing: How x.ai is Making it Work | OpenView Labs

Anti-lean Startup Pricing: How x.ai is Making it Work | OpenView Labs

To land on the perfect pricing plan, Stefanie Syman and Brian Coulombe, VP of Customer Experience & Communications and Customer Acquisition Director respectively, rolled out three pricing tiers: Here’s how they did it. The Right Price Starts with the Right Mindset “It’s our mission to democratize the personal assistant,” says Syman. “That’s how we’ve thought […]

Lessons In Pricing A Product: Why My Startup Rejected The ‘Freemium’ Model | Forbes

Lessons In Pricing A Product: Why My Startup Rejected The ‘Freemium’ Model | Forbes

Not to mention, it can be hard to later charge for a product when customers have become accustomed to getting it for free. That’s not to say you should never discount your product for customers to drive growth. Lowering prices at specific times or for specific reasons is a tried and true means of driving […]

The No Pricing Manifesto | Medium

The No Pricing Manifesto | Medium

As a SaaS company, our main KPI was our MRR (Monthly Recurring Revenue). With this per-seat pricing model, we were focused on finding new projects ready to pay for Forest. Another growth lever was to make customers happy with their daily use of Forest and have more of their teammates joining the admin. What we’ve learnt […]

Restaurant Owners: How to Master your Menu Pricing | Primary Target Media

Restaurant Owners: How to Master your Menu Pricing | Primary Target Media

Whether you’re just opening your new restaurant, or you’re a seasoned restauranteur, the importance of menu item pricing is critical to the success of your business. When determining the pricing of a new menu item, or reassessing the pricing of your existing menu items, it’s imperative to not rely solely on one price-setting method to […]