Tag: Startup Pricing

Oops… my business made a pricing mistake | Dynamic Business Australia

Oops… my business made a pricing mistake | Dynamic Business Australia

In my recent article, How to work out what price to charge, I discussed how pricing is one of the most crucial decisions business owners and managers must make, while touching on the eight rules for pricing effectively… But what happens when you get pricing wrong and how do you recover from pricing mistakes? In this […]

Discussion: Ten Year’s Worth of Learnings About Pricing | Tomasz Tunguz

Discussion: Ten Year’s Worth of Learnings About Pricing | Tomasz Tunguz

Last week, I shared a presentation with an executive team at a large public SaaS company on everything I’ve learned about pricing. Here’s a summary of the frameworks and theory that I’ve aggregated over a decade of investing in startups. Why do we set prices? Setting aside the important reasons of generating revenue and maintaining […]

Juicero Lays Off 25% of Employees and Cuts Juicer Prices | Fortune.com

Juicero Lays Off 25% of Employees and Cuts Juicer Prices | Fortune.com

The San Francisco-based maker of countertop at-home and office cold-press juicers is undergoing a “strategic shift” to lower the cost of its $399 machines and juice packs filled with raw fruits and vegetables on an accelerated timeline. The new plan was laid out in a letter to employees from Juicero CEO Jeff Dunn, which was […]

Financial literacy, not gut feelings, key to female founders scaling past the $1m mark | Dynamic Business

Financial literacy, not gut feelings, key to female founders scaling past the $1m mark | Dynamic Business

COMMON PAIN POINT: PRICING STRATEGY Asked to name an aspect of business female founders commonly struggle with when they seek to scale, Titman said their pricing strategy: “It’s important for founders to accurately value their time, especially if their business is serviced-based, and price it correctly in their business model. If they’re basing their pricing […]

The 7 pricing strategies every business owner has to know | Startups

The 7 pricing strategies every business owner has to know | Startups

“How much should I charge customers?” For any new business, answering this question and deciding a price point for your product or service is no easy feat. On one hand, you want to attract your customers to purchase your product or service while on the other hand you want to price accordingly so that your business […]

How do you best calculate a price for a new product? | SaaStr

How do you best calculate a price for a new product? | SaaStr

And remember, unless you are a true commodity, “cheaper” usually isn’t a pricing strategy in software. Brands matter. Trust matters when you are running your entire business on a piece of software. 90% of customers don’t want the cheapest solution — they want the best solution. Yes, some products like Twilio, Sendgrid, AWS, etc. do […]

How To Price a Product (To Hit Your Goal) | StartUp Formulas

How To Price a Product (To Hit Your Goal) | StartUp Formulas

Cool thing about Pancakes? I can make as many as I WANT and she can eat as many as SHE WANTS. Well, a solid pricing strategy works exactly like that delicious stack of pancakes… Pricing methods have different tiers, just like pancakes They adjust depending on the client, just like pancakes. They have bonuses and up-sells, just like syrup and […]

Funding your startup with the ICO and token crowdsales explosion | CIO

Funding your startup with the ICO and token crowdsales explosion | CIO

Investors are allocating substantial sums to cryptocurrencies. Entrepreneurs would be wise to make themselves aware of the billions being raised in the global ICO (initial coin offering) markets. An ICO is an unregulated means by which a new cryptocurrency venture monetizes its investment. ICOs use dynamic pricing based on real-time supply and demand. The time-based […]

A Look at the Impact of Freemium Pricing on SaaS Products | OpenView Labs

A Look at the Impact of Freemium Pricing on SaaS Products | OpenView Labs

If you’re using Freemium Which features sit behind a paywall? You should iterate on these. They are hard to test. So running “A” tests, as a comparison to “A/B” tests is an interesting strategy. It basically means just move some features for a period of time and see what happens. There will be some backlash […]

Pricing strategies for startups | Telangana Today

Pricing strategies for startups | Telangana Today

I’m sure we have all heard of that fraud where tourists walk into a restaurant, order some basic food item-dosa, idli kind of thing-and are presented with a bill for thousands at the end of it. And the swindlers at the restaurant claim that the tourists should have checked the prices on the menu before […]