OnDemand WTP Pricing Research

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Pricing News Daily > 7/30/14

Pricing News Daily > 7/30/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based […]

Pricing News Daily > 7/29/14

Pricing News Daily > 7/29/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the […]

Price Wars – When Is Picking A Fight A Good Pricing Strategy? | PROS

Price Wars – When Is Picking A Fight A Good Pricing Strategy? | PROS

Price wars don’t have to be Napoleonic in scale to have a lasting detrimental effect across an entire industry. As companies fight for market share by lowering pricing on a product, they also lower the product’s perceived value in the eyes of customers. Many years ago, for instance, people thought that spending $2,000 for a […]

Is Your Pricing Strategy Undermining Your Brand Value? | PROS

Is Your Pricing Strategy Undermining Your Brand Value? | PROS

While similar luxury manufacturers also offered cars at different price points, there was no $20,000 Mercedes on the market — and with good reason. People don’t associate the Mercedes name and brand with affordable cars. As the 318ti sales dwindled, BMW learned a lesson about the relationship between price and brand, and the importance of […]

The Discipline of Pricing | Stephan Liozu

The Discipline of Pricing | Stephan Liozu

Pricing is a discipline. And that discipline has existed for more than a century and has evolved from a pure economics discipline to be part of the marketing construct. The reality is that pricing is still a fairly neglected element of the marketing mix (the 4 Ps), and that most firms ignore the need to embrace […]