OnDemand WTP Pricing Research

Tag: Stephan Liozu

Pricing Transformation Q&A: Stephan Liozu, pricing expert | Atlanta Business Chronicle

Pricing Transformation Q&A: Stephan Liozu, pricing expert | Atlanta Business Chronicle

Stephan Liozu, Ph.D., is a pricing expert, sought-after speaker, author of eight pricing books, CVO at Thales Group, and founder of Value Innoruption Advisors. Known as an agent of disruption with more than 30 years in the business, Liozu has worked with Fortune 500 companies and family-owned businesses to generate ideas, value models, value propositions […]

Value-Based Pricing& the Quantification of Differentiation Value | Stephan Liozu Workshop at PPS Spring Conference

Value-Based Pricing& the Quantification of Differentiation Value | Stephan Liozu Workshop at PPS Spring Conference

More firms and their pricing leaders are adopting value-based pricing every year. Research shows increased adoption of this progressive pricing orientation moving from 17% in 2008 to about 25-30% in 2018. Part of the deployment process of value-based pricing is the implementation of the Economic Value Estimation (EVE®) process to quantify differentiation value before it […]

On-Demand Training: Value-Based Pricing and Value Modeling – Theoretical & Practical Perspectives | Stephan Liozu & PPS 

On-Demand Training: Value-Based Pricing and Value Modeling – Theoretical & Practical Perspectives | Stephan Liozu & PPS 

As part of his Ph.D. research, Stephan Liozu studied the organizational and behavioral factors influencing the firm transformation towards pricing excellence. Pricing excellence combines both dimensions of pricing orientation and pricing realization leading too superior pricing power and ultimately to superior firm performance. During his research explorations, Stephan Liozu studied in depth the value-based pricing […]

Workshop: Data Monetization: A Practical Roadmap for Framing, Pricing, and Selling Your B2B Digital Offers 26-Nov | Stephan Liozu, CPP

Workshop: Data Monetization: A Practical Roadmap for Framing, Pricing, and Selling Your B2B Digital Offers 26-Nov | Stephan Liozu, CPP

DESCRIPTION (Level 600 Workshop) The digital revolution promises trillions of dollars in created value by 2030. Consultants and researchers are projecting massive disruption in industrial sectors. As a result, PwC states in their DigitalIQ report that 73% of executives are investing in internet of things (IoT) and 54% in artificial intelligence (AI). ABB predicts that […]

Pricing Model Innovation Canvas (PMIC) Details [Video] | Stephan Liozu

Pricing Model Innovation Canvas (PMIC) Details [Video] | Stephan Liozu

In this video, we present the specific methods and tools used for each of the 4 C’s of pricing in the canvas. There are 20 methods/tools/analyses that are recommended with key outputs/outcomes that are used in the framing process for your opportunity. The PMIC is for innovators, digital teams, and marketers in need of a […]

Workshop: Value-Based Pricing and Differential Value Quantification | Stephan M. Liozu, CPP

Workshop: Value-Based Pricing and Differential Value Quantification | Stephan M. Liozu, CPP

Date: Tue, 1 May, 2018 | 9:00 am – 4:00 pm Location: PPS Spring Conference | Loews Chicago O’Hare Rosemont Hotel in Chicago, IL DESCRIPTION Value-Based Pricing and Differential Value Quantification: Best Practices to Understand, Apply, and Operationalize in Your Organization (Level 600 Workshop) More firms and their pricing leaders are embarking on value-based pricing strategies every year. Research […]

Pricer’s Points: The Impact of Global Changes on Pricing | Jesper Hansson

Pricer’s Points: The Impact of Global Changes on Pricing | Jesper Hansson

We want to hear from you and how you see this impacting your daily activities. Dr.Stephan Liozu and Dr. Andreas Hinterhuber are conducting this short survey with PPS on the topic of global pricing. The results will be published in the Journal of Professional Pricing and the Journal of Revenue and Pricing Management. The survey […]

Uncovering Unauthorized Sales – A Pricing Podcast | Professional Pricing Society

Uncovering Unauthorized Sales – A Pricing Podcast | Professional Pricing Society

In this #PricingPodcast, we talked with Whitney Gibson, a Partner at the Vorys, Sater, Seymour and Pease LLP law firm, and a knowledge expert on unauthorized sales, online. Whitney shared why businesses and consumers alike should be concerned with unauthorized sellers who sell diverted products. Sellers on eBay and other third party online marketplaces are causing many […]

Workshop: Dollarizing Differentiation Value | Stephan M. Liozu, CPP at PPS Spring Conference

Workshop: Dollarizing Differentiation Value | Stephan M. Liozu, CPP at PPS Spring Conference

The dollarization of differentiation value is at the heart of value-based pricing. Join this one-day workshop to learn the 6 steps of value-based pricing and to discover a realistic approach to the science and art of dollarization. You will discover multiple case studies and go through short dollarization exercises. At the end of the workshop […]

Stephan Liozu Talks Value-Based Pricing (Podcast) | Professional Pricing Society

Stephan Liozu Talks Value-Based Pricing (Podcast) | Professional Pricing Society

We’re back with another #PricingPodcast – this week Stephan Liozu talks Value-Based Pricing in business! We chat with pricing expert and author Stephan Liozu, and he answers some of the more popular questions surrounding Value-Based Pricing including, What is value-based pricing? Why is it more than a pricing strategy? How can companies deploy new strategies […]