OnDemand WTP Pricing Research

Tag: Strategic Pricing Solutions

Inflation Now: Five Below Not Alone Hiking Prices | Investor’s Business Daily

Inflation Now: Five Below Not Alone Hiking Prices | Investor’s Business Daily

Looking for real-life signs of inflation — despite what official statistics say? Just listen to what some corporate executives are already talking about. Five Below (FIVE) this week said it will start selling select items for more than five bucks. Meanwhile, Dollar Tree (DLTR)and Dollar General (DG) executives recently said higher prices are likely coming. […]

Five Below blames U.S.-China tariffs for possible price increases | The Philadelphia Inquirer

Five Below blames U.S.-China tariffs for possible price increases | The Philadelphia Inquirer

The discount retailer Five Below is where kids buy things they don’t need but surely want — unicorn-shaped ring holders, glitter cell phone cases, and a poop racing game with a fart button — for $5 or less. Now Philadelphia-based Five Below, which boasts low prices in its name, is considering charging more money. The […]

The SeaChange in Pricing Research…. | Medium

The SeaChange in Pricing Research…. | Medium

And What It Means For Small and Medium Size Businesses Few decisions impact the bottom line of a product or service more than those involving price. Price too low and a company could be leaving significant sums on the table and risk forever scarring their brand reputation according to the popular axiom that “Price Connotes […]

High Price Poor Quality Death Spiral | Strategic Pricing Solutions

High Price Poor Quality Death Spiral | Strategic Pricing Solutions

For my daily news, I subscribe to the Wall Street Journal, Miami Herald, New York Times, Washington Post, and the Florida Times-Union.  Interestingly, I am likely to cancel the Times-Union soon because it charges the highest price and delivers the lowest quality.  It is an excellent example of a business that tries to save itself […]

Pricing Strategies Should Endure, Individual Prices Should Not | Strategic Pricing Solutions

Pricing Strategies Should Endure, Individual Prices Should Not | Strategic Pricing Solutions

Five, five, five-dollar footlong.  Who doesn’t remember that jingle?  During the last recession, Subway announced their promotion for footlong subs priced at $5.00.  Now, nearly 10 years after they introduced it, Subway has ended $5.00 pricing on the big sandwiches.  It is about time!  It is also a good reminder that although we want pricing […]

Anchoring should be a mainstay of pricing research | Research Live

Anchoring should be a mainstay of pricing research | Research Live

Understanding the core principles of anchoring can not only shed light on how consumers perceive price, but aid researchers in conducting pricing research, says Shamvir Singh. A core part of behavioural economics is the ‘anchoring principle’. Anchoring occurs when consumers use an initial piece of information to make subsequent judgments. Once an anchor is set, other […]

Pfizer’s Logical Approach to Price Increases | Strategic Pricing Solutions

Pfizer’s Logical Approach to Price Increases | Strategic Pricing Solutions

Last week Pfizer announced increases in the list prices of more than 40 drugs for the second time within the year.  The increases average 9.4%.  Although there could be some political backlash, the pricing strategy is logical.  Pfizer is recognizing their pricing power, they are incorporating buyer psychology into their process, and they are taking […]

Willingness To Pay – A Lesson From Baseball | Strategic Pricing Solutions

Willingness To Pay – A Lesson From Baseball | Strategic Pricing Solutions

I am a lifelong fan of the San Francisco Giants.  I waited a long time before they finally won a World Series in 2010, and then again in 2012 and 2014.  Of course, now that they have won it a few times, I want them to do it more often; and I pay close attention […]

How to Segment When All Customers Look Alike | Strategic Pricing Solutions

How to Segment When All Customers Look Alike | Strategic Pricing Solutions

Customer segmentation is a simple concept – identify groups of customers who tend to have similar levels of price sensitivity and set distinct prices for each group.  Unfortunately, many companies either think all their customers are the same, or they don’t have enough information to create segments.  In particular, we often see this in retail […]

Is Your Goal Volume or Profit? | Strategic Pricing Solutions

Is Your Goal Volume or Profit? | Strategic Pricing Solutions

If a company is creating a new market or new market niche, it may be important to build critical mass early in the process.  Doing so might enable them to spread their infrastructure costs over a wider base of business.  In that case, it could make sense to use penetration pricing which offers low prices […]