Tag: Strategic Pricing Solutions

Elmer Fudd Should Not Lead Your Pricing Strategy| Strategic Pricing Solutions

Elmer Fudd Should Not Lead Your Pricing Strategy| Strategic Pricing Solutions

One of the more common things we see is pricing strategies and tactics succumbing to fear, uncertainty and d-doubt (FUDD).  When that happens, companies frequently begin a cycle of value-destroying pricing decisions.  You can prevent those decisions by recognizing the symptoms and stopping Elmer Fudd from leading your pricing strategies. The fear component of Elmer […]

Use the Anchoring Effect for More Profitable Negotiating | Strategic Pricing Solutions

Use the Anchoring Effect for More Profitable Negotiating | Strategic Pricing Solutions

Consider the last time you bought or sold a home.  The home seller listed an asking price first.  How far below the asking price was the first offer?  In tight markets where not many homes are available, the first offers tend to be very close to the asking price.  In markets with more inventory, first […]

Why is Dynamic Pricing Important to Header Bidding? | MarTech Advisor

Why is Dynamic Pricing Important to Header Bidding? | MarTech Advisor

Header bidding reveals the true benefits of dynamic pricing and highlights that it is the critical feature that has driven its adoption. Without dynamic pricing, header bidding would not be needed, and it was the need to include programmatic buyers within DFP that initially drove header bidding. In addition, the combination of dynamic pricing and […]

Is “Good Enough” Pricing, Really Good Enough? | HelloAdvisr

Is “Good Enough” Pricing, Really Good Enough? | HelloAdvisr

So what ends up happening? A little of bit of everything and just enough to be where you need to be. For many companies and entrepreneurs, this perpetual sense of everything due yesterday isn’t new. In the rush and mountain of things to do, so “good enough” often has to do. Pricing usually falls in […]

Dynamic Pricing Benefits Everyone – Part 2 | Strategic Pricing Solutions

Dynamic Pricing Benefits Everyone – Part 2 | Strategic Pricing Solutions

In my last blog post, Dynamic Pricing Benefits Everyone. Politicians Should Stay Out of It, I described the many ways in which dynamic pricing benefits us all.  As you can tell from the title, I also urged politicians to resist their natural desire to regulate things.  Within a couple days of my post, there was […]

Dynamic Pricing Benefits Everyone.  Politicians Should Stay Out of It | Strategic Pricing Solutions

Dynamic Pricing Benefits Everyone.  Politicians Should Stay Out of It | Strategic Pricing Solutions

Last week an article in the Pittsburgh Post-Gazette focused on the potential for the use dynamic of pricing in Pittsburgh parking, Let’s make smart parking tools for Pittsburgh.  The article reports that Carnegie Mellon University created and administered a pilot project using dynamic pricing of parking spots in 2013 and 2014 which improved overall parking revenue […]

Beer prices have sports fans’ heads spinning | CBC Sports

Beer prices have sports fans’ heads spinning | CBC Sports

The cost of a beer at a Toronto Blue Jays game is among the highest in baseball. Take a 473-millilitre “tall” can that would retail for anywhere between $2.50 and $3.50 at your local Beer Store. The same beer at a Blue Jays game will cost you upward of $12, depending on the brand you choose. […]

Poor Implementation Does Not Mean Your Strategy Is Wrong | Strategic Pricing Solutions

Poor Implementation Does Not Mean Your Strategy Is Wrong | Strategic Pricing Solutions

When the results achieved by a business are poor or less than expected, should the strategy be changed?  It is a question every entity wrestles with at some time, and typically the worse the results, the more there is a demand to change the business strategy or the pricing strategy.  Sometimes changing the strategy is […]

What Beer Pricing Tells Us About Incentives | Strategic Pricing Solutions

What Beer Pricing Tells Us About Incentives | Strategic Pricing Solutions

Last month I attended two Major League Baseball spring training games with some long-time friends.  Of course, our experience included beer, because ball parks and beer go together so well. Buying the beers also reminded me that in pricing strategy, how you structure your prices is just as important as the prices you set. One […]

Pricing Strategy Simplified | Strategic Pricing Solutions

Pricing Strategy Simplified | Strategic Pricing Solutions

Setting pricing strategies can be complicated, but doing it well is essential to the success of your business.  In Wikipedia, you can find 23 different pricing models listed along with 9 laws of price sensitivity and consumer psychology.  Many companies consider that seeming complexity, and decide they would prefer to simply figure out their costs and […]