OnDemand WTP Pricing Research

Tag: Strategic Pricing

Drug Maker Rolls Out a Price Transparency Policy | ThinkAdvisor

Drug Maker Rolls Out a Price Transparency Policy | ThinkAdvisor

Johnson & Johnson appears to have listened to President Donald Trump’s State of the Union Address Tuesday. Trump, in a portion of his speech devoted to health care, called on pharmaceutical companies to reveal “real prices” – presumably a reference to an administration proposal that would require drugmakers to show the full sticker price, or […]

Why Does A Once-Free Drug Now Cost $375,000 A Year? | Care2 Causes

Why Does A Once-Free Drug Now Cost $375,000 A Year? | Care2 Causes

Senator Bernie Sanders is taking on a large pharmaceuticals company and demanding to know why a life-saving drug for a rare condition has seen its price increase by hundreds of thousands of dollars. Sanders, who has made the problem of drug pricing a major focus of his time in the Senate, released a letter dated February 4 and […]

Clarity in DTC TV ad drug pricing | Medical Marketing and Media

Clarity in DTC TV ad drug pricing | Medical Marketing and Media

With the government’s recent directive that drug companies must include the prices of prescription medicines in DTC television ads — and PhRMA’s new guidelines for its members — transparency around cost is a critical priority moving into 2019. But disclosing these prices without context may prevent consumers from seeking medical care, according to PhRMA’s recommendation […]

Markdowns Cost U.S. Retailers $300 Billion in 2018 | California Apparel News

Markdowns Cost U.S. Retailers $300 Billion in 2018 | California Apparel News

Who doesn’t love a sale? Consumers do, but for retailers the idea of discounting merchandise by 10 percent to 25 percent adds up. According to a recent U.S. retailer survey of more than 200 senior retail decision-makers, markdowns cost non-grocery-store retailers $300 billion in revenues in 2018, or 12 percent of their total sales. … […]

J&J to disclose list prices in TV drug ads | BioPharma Dive

J&J to disclose list prices in TV drug ads | BioPharma Dive

Dive Insight: The Trump administration’s ambitions around regulating drug pricing came into focus last year, beginning with a policy blueprint unveiled in May 2018 that was soon followed with specific, though preliminary, proposals. In mid-October, the Department of Health and Human Services unveiled a plan that, if finalized, would require drug companies disclose list prices […]

How Team Trump is bringing drug prices down | NY Post

How Team Trump is bringing drug prices down | NY Post

When you go out and make a major purchase for yourself or your family, do you ever do it without first knowing what it’s going to cost you? Of course not. Yet that is what our health care system asks of millions of Americans every day, when they make health care decisions without knowing what […]

At least four pharma CEOs to testify at Senate drug pricing hearing | Reuters

At least four pharma CEOs to testify at Senate drug pricing hearing | Reuters

Sanofi CEO Olivier Brandicourt currently serves as chairman of drug industry lobby group PhRMA. Bristol-Myers CEO Giovanni Caforio is the group’s chairman-elect. Albert Bourla, who became Pfizer CEO last month, will represent the largest U.S. drugmaker at the hearing. The United States, which leaves drug pricing to market competition, has higher prices than in other […]

Exclusive: Facing crackdown in Canada, drugmakers offered billions in price cuts | Reuters

Exclusive: Facing crackdown in Canada, drugmakers offered billions in price cuts | Reuters

TORONTO (Reuters) – Canadian pharmaceutical industry lobby groups, in an effort to head off a planned crackdown on prescription drug prices, offered to give up C$8.6 billion ($6.6 billion) in revenue over 10 years, freeze prices or reduce the cost of treating rare diseases, according to interviews and documents seen by Reuters. FILE PHOTO: A […]

Pharma still blaming drug middlemen for obscene prices | World of DTC Marketing

Pharma still blaming drug middlemen for obscene prices | World of DTC Marketing

The Best Way to Lower Drug Prices: End the Medicaid Program that Blocks Discounts According to Fortune “the system is indeed broken, but the Administration is ignoring the right prescription. The principal reason that it’s so tough to drive down drug costs is a mostly-overlooked, blatantly anticompetitive regulation that blocks private purchasers from securing the […]

In State of the Union, Trump tells Congress: ‘Do more’ to lower drug prices | STAT News

In State of the Union, Trump tells Congress: ‘Do more’ to lower drug prices | STAT News

WASHINGTON — In his State of the Union address Tuesday, President Trump touted his administration’s work to reduce the price of prescription drugs and called on Congress to take further action. But his remarks on the issue were light on specifics — and in some cases, misleading. “Already, as a result of my administration’s efforts, […]