OnDemand WTP Pricing Research

Tag: StubHub

Pricing News Daily > 8/1/14

Pricing News Daily > 8/1/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the […]

StubHub Increases Sales By Playing To A Simple Game Of Psychology With “All In Pricing” | Forbes

StubHub Increases Sales By Playing To A Simple Game Of Psychology With “All In Pricing” | Forbes

When it comes to marketing and sales, the best of the best play to what will ultimately make the consumer happy. If you think about that long enough, likely the first thing you want to believe with any purchase is that you got a good deal. Companies spend millions of dollars each year figuring out […]

Pricing News Daily > 6/17/14

Pricing News Daily > 6/17/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. Today’s Headlines Why Companies Should Consider an All-In Pricing Strategy | Harvard Business Review Although it may not be wise for many businesses to go all-in like […]

Why Companies Should Consider an All-In Pricing Strategy | Harvard Business Review

Why Companies Should Consider an All-In Pricing Strategy | Harvard Business Review

Although it may not be wise for many businesses to go all-in like StubHub — prices will seem higher than the competition — it’s a wise strategy to at least fold some of the fees into the initial price of a product. Why? Because customers tend to look at prices sequentially. If a product is […]

Adding Fees That Consumers Won’t Hate | Harvard Business Review

Adding Fees That Consumers Won’t Hate | Harvard Business Review

The key lesson is that many customers evaluate prices sequentially. Each presented price in a transaction is judged for fairness. Thus, even if the total price is acceptable, a charge that is not customary or seems unusually high puts the entire transaction at risk. Companies can use this understanding of sequential pricing decision-making to their […]

Pricing News Daily > 4/25/14

Pricing News Daily > 4/25/14

Top Headlines As Phone Subsidies Fade Apple Could Be Hurt | WSJ A common denominator for pricing and negotiating Business Intelligence (BI) and Analytics software | Forrester Top 500 U.S. E-Retailers – Target beefs up its online subscription service | Internet Retailer A tier pricing strategy for hotel Wi-Fi | MultiBrief Tesco cuts the cost […]

Pricing News Daily > 4/14/14

Pricing News Daily > 4/14/14

Top Headlines This Week in Pricing – April 12, 2014 | Pricing News Would You Pay $85 a Month for Unlimited Espresso? | WSJ How loyal insurance customers can pay higher rates | CBS News Everyday low prices? Wal-Mart’s competitors can play that game too. | Washington Post StubHub Bets on ‘All-In’ Pricing Strategy, Sees […]

This Week in Pricing > 3/29/14

This Week in Pricing > 3/29/14

Top Headlines Different Customers, Different Prices, Thanks To Big Data | Forbes Confidence Warrants a Higher Price: How Confident Are You? | The Sales Hunter Commanding A Premium Price | Brand Strategy Insider Prices Going Up? How to Tell Your Customers | Inc.com Amazon Prime price increase not popular, recent study suggests | BRG.com Lyft […]

Pricing News Daily > 3/27/14

Pricing News Daily > 3/27/14

Top Headlines This simple pricing strategy has driven the phenomenal growth of mobile gaming | Quartz Carnival Still Can’t Steer Clear of Deep Discounts | Businessweek Google’s new cloud strategy: Apply Moore’s Law to prices | ZDNet Google blows up cloud pricing; your move, Amazon | GigaOM StubHub Sings the Blues After Shifting Fees | […]