Tag: Studies

What Pricing Implies About Product Market Fit for Startups | Tom Tunguz

What Pricing Implies About Product Market Fit for Startups | Tom Tunguz

Simon-Kucher Partners surveyed companies across 50 countries for their Global Pricing Study. Only 1⁄3 of respondents believed their companies had a high level of pricing power. Does your business? All of these concepts of pricing, pricing power, value, and defensibility contribute to finding product/market fit. True product market fit should be lasting and enduring product […]

Pricer’s Points: The “C” in B2B Pricing Research | Jose Mendoza

Pricer’s Points: The “C” in B2B Pricing Research | Jose Mendoza

There have been different traditional approaches to B2B pricing research, most of them centered in the estimation of value-based pricing and willingness to pay (WTP). According to Hinterhuber (2004), this area has been neglected with few studies on the topic of B2B pricing research. This view is supported by Cressman (2013) who argues that there […]

Pricing News Daily > 3/2/15

Pricing News Daily > 3/2/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by: Strategic Pricing Solutions Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, […]

Pricer’s Points: Eye-Tracking for Pricing and Brand Innovation | Jose Mendoza

Pricer’s Points: Eye-Tracking for Pricing and Brand Innovation | Jose Mendoza

The latter is somewhat novel as the current research on pricing and eye-tracking technologies is been restricted to a closed environment (i.e. a research lab) but with the potential of extending this research on pricing to the field. The study by Gidlöf et al. (2013) presented differences among the search and decision making behavior. Holmqvist […]

Pricing News Daily > 2/23/15

Pricing News Daily > 2/23/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by: Strategic Pricing Solutions Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, […]

How Psychology Can Optimize Your B2B Pricing Strategy | Business 2 Community

How Psychology Can Optimize Your B2B Pricing Strategy | Business 2 Community

There’s more to a perfect pricing strategy than economics alone. Alongside input costs, demand, and industry competition, there’s another factor determining the success of your pricing: psychology. Psychology and marketing go hand in hand. Today, I’m taking a quick look at four psychological principles behind successful pricing strategies. By combining these psychological quirks with a […]

Pricing News Daily > 10/1/14

Pricing News Daily > 10/1/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Strategic Pricing Associates SPA is the leading provider of pricing analytics to 100′s of complex companies of all types: manufacturing, distribution, equipment, […]

Pricing News Daily > 9/19/14

Pricing News Daily > 9/19/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Strategic Pricing Associates SPA is the leading provider of pricing analytics to 100′s of complex companies of all types: manufacturing, distribution, equipment, […]

Pricing News Daily > 8/18/14

Pricing News Daily > 8/18/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest […]

Price-Value Bias | cognitive lode by ribot

Price-Value Bias | cognitive lode by ribot

Recent research suggests that by changing the way we frame the price of a product in relation to its features (and vice versa), we can help consumers choose products that they will be more satisfied with in the long run. One of the JCR studies is a great example of this. Here, students were asked […]