OnDemand WTP Pricing Research

Tag: Study

Anchor Pricing | PriceBeam

Anchor Pricing | PriceBeam

Anchor Pricing is the concept of making a product that was first offered seem cheaper when it put alongside another product. An example of this would be initially offering a customer a product that costs 300 GBP but then showing and comparing a more expensive alternative, say 450 GBP to that customer. That first product […]

Wednesday’s polar vortex could bring boom or bust for ride-share and taxi drivers | Chicago Tribune

Wednesday’s polar vortex could bring boom or bust for ride-share and taxi drivers | Chicago Tribune

Both the Uber and Lyft ride-sharing services experienced surge-pricing on Monday, which occurs when high demand causes prices to spike. But Wednesday, many offices will be shuttered and schools will be closed. It remains to be seen whether the streets will be deserted, or whether there will be people hailing rides because they don’t want […]

Brexit and its Impact on Price Increases | PriceBeam

Brexit and its Impact on Price Increases | PriceBeam

The 29th of March, 2019, the day the United Kingdom officially leaves the European Union, is fast approaching. It is important for businesses to know the impacts Brexit will have on pricing for their products and how they can prepare for post-Brexit. Food prices are expected to go up after Brexit and some have even […]

Customer Intelligence Analytics: 10 Mistakes Firm Make | PriceBeam

Customer Intelligence Analytics: 10 Mistakes Firm Make | PriceBeam

Ultimately, your goal with your customer intelligence analytics is to get results that are actionable. To obtain this, you need to get results that are: Statistically significant Based on all types of customers Clear of bias Click the button below to download our white paper featuring 10 mistakes companies make with Customer Intelligence Analytics. More Resources: Tip […]

Uber will start charging London customers an extra 15p/mile this WEEK – here’s why | Mirror Online

Uber will start charging London customers an extra 15p/mile this WEEK – here’s why | Mirror Online

It’s the go-to taxi service for many people around the world, but Uber prices are set to increase in London this week. Uber has announced that it is adding 15p/mile onto every trip taken through the app in London. This new fee is part of the Mayor’s Clean Air Plan, and will be added from […]

Upcoming and On-Demand Pricing Events > January 2019

Upcoming and On-Demand Pricing Events > January 2019

Take your pricing game to the next level – check out these upcoming in-person as well as live/on-demand webcast pricing events. Be sure to check the Pricing Events Calendar regularly as it offers a list of upcoming pricing focused conferences, webcasts, in-person and online training, and other professional development/networking events. Upcoming Events Webinar: Pricing in New Product […]

Webinar (On-Demand): How to Increase Prices Using Willingness to Pay Insights | PriceBeam

Webinar (On-Demand): How to Increase Prices Using Willingness to Pay Insights | PriceBeam

This PriceBeam Webinar covers how willingness to pay research can be used to successfully manage and implement price increases. Successful price increases can deliver tremendous profits but many fail to be properly implemented whereas others anger customers unnecessarily. In this webinar we show how insights from market research into customers’ willingness to pay can increase […]

Life Cycle Pricing: Capturing Value Throughout the PLC | PriceBeam

Life Cycle Pricing: Capturing Value Throughout the PLC | PriceBeam

Far too many companies fail to develop a long-term life cycle pricing strategy that is continuously adjusted across the product life cycle (PLC). Typically, the savvy company will conduct extensive pricing research to find the a launch price that is aligned with their target group’s willingness-to-pay, but then fails to re-evaluate the pricing continuously. This is […]

Uber/Lyft staging area closed at airport | San Diego Reader

Uber/Lyft staging area closed at airport | San Diego Reader

The San Diego Airport requires all Uber and other rideshare companies to stage their vehicles through this location. These companies have set up a “first in first out” geofence around the rideshare lot in order to avoid rideshare drivers from parking unlawfully and creating congestion for other airport users. Drivers stage within the geofenced lot, […]

7 Ways to Deal with “Customers will not Accept Price Increases” |  PriceBeam

7 Ways to Deal with “Customers will not Accept Price Increases” | PriceBeam

Very often, an argument can be heard that “customers” will not accept any price increase. This is invariably an argument from the sales team, sales management, and sometimes even all the way up to the CEO, especially if he/she is focused on market share or e.g. growth in #customers. It is the case in startups […]